A data profile of the people who buy, follow and care about Fast food restaurants in Spain — modelled from more than twelve digital signal sources. Fast food restaurants has an estimated audience of 3,630,442 people in Spain.
The average Fast food restaurants fan in Spain is 43.6 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana.
Top brand affinities include Gourmet Foods, Local food, Gastronomy, with strongest over-indexing on Gourmet Foods (3.38× the country average).
Demographically, the Fast food restaurants audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Fast food restaurants fan in Spain is more female, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Gourmet Foods.
The key figures that characterise the Fast food restaurants profile in Spain.
58.0% are female, 42.0% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 43.6 |
| Estimated audience size | 3,630,442 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Fast food restaurants audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 6.2% |
| Brazil | 5.3% |
Where the Fast food restaurants audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~300K | 3.06× | |
| 02 | Catalonia | ~1M | 1.84× | |
| 03 | Canary Islands | ~300K | 1.72× | |
| 04 | Comunidad Valenciana | ~600K | 1.39× | |
| 05 | Andalusia | ~900K | 1.23× | |
| 06 | Basque Autonomous Country | ~100K | 0.89× | |
| 07 | Community of Madrid | ~500K | 0.87× | |
| 08 | La Rioja | ~20K | 0.84× | |
| 09 | Cantabria | ~40K | 0.83× | |
| 10 | Navarre | ~40K | 0.82× | |
| 11 | Castile and León | ~100K | 0.78× | |
| 12 | Aragon | ~70K | 0.78× | |
| 13 | Region of Murcia | ~90K | 0.73× | |
| 14 | Extremadura | ~60K | 0.71× | |
| 15 | Principality of Asturias | ~60K | 0.70× | |
| 16 | Castilla-La Mancha | ~100K | 0.66× | |
| 17 | Galicia | ~100K | 0.56× |
The strongest cross-interests of the Fast food restaurants audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Popeyes Louisiana Kitchen | Food & Beverages | 6.05× | ||
| 02 | Home Delivery | Food & Beverages | 3.69× | ||
| 03 | Delivery order | Food & Beverages | 3.58× | ||
| 04 | Fast casual restaurants | Food & Beverages | 3.48× | ||
| 05 | Gourmet Foods | Food & Beverages | 3.38× | ||
| 06 | Local food | Food & Beverages | 3.22× | ||
| 07 | Lunch | Food & Beverages | 2.87× | ||
| 08 | Dinner | Food & Beverages | 2.80× | ||
| 09 | Diners | Food & Beverages | 2.67× | ||
| 10 | Vegetarian cuisine | Food & Beverages | 2.48× | ||
| 11 | Organic food | Food & Beverages | 2.23× | ||
| 12 | Italian cuisine | Food & Beverages | 2.13× | ||
| 13 | Healthy diet | Health | 2.02× | ||
| 14 | Fast food | Food & Beverages | 1.96× | ||
| 15 | Take-out | Food & Beverages | 1.88× | ||
| 16 | Kitchen | Home & Garden | 1.76× | ||
| 17 | Gastronomy | Food & Beverages | 1.71× | ||
| 18 | Recipes | Food & Beverages | 1.65× | ||
| 19 | Cuisine | Food & Beverages | 1.58× | ||
| 20 | Cooking | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.84× | |
| Quality Awareness | PREMIUM | 1.61× | |
| Luxury Orientation | PREMIUM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Tradition | CONSERVATISM | 0.72× | |
| Patriotism | CONSERVATISM | 0.73× |
Fast food restaurants has an estimated audience of 3,630,442 people in Spain, concentrated in Catalonia and Andalusia.
58.0% of Fast food restaurants fans are female, 42.0% are male, with an average age of 43.6 years.
Fast food restaurants fans show strongest brand affinity for Gourmet Foods (3.38×), Local food (3.22×), and Gastronomy (1.71×) over the country average.
Fast food restaurants fans in Spain are most concentrated in Catalonia (reach ~1M), Andalusia (reach ~900K), and Comunidad Valenciana (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Fast food restaurants itself, the audience over-indexes on Local food (3.22×), Gastronomy (1.71×), Fast casual restaurants (3.48×), and Popeyes Louisiana Kitchen (6.05×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Fast food restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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