A data profile of the people who buy, follow and care about Fast food restaurants in France — modelled from more than twelve digital signal sources. Fast food restaurants has an estimated audience of 3,817,782 people in France.
The average Fast food restaurants fan in France is 41.2 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Take-out, Gourmet Foods, Fast casual restaurants, with strongest over-indexing on Take-out (3.99× the country average).
Demographically, the Fast food restaurants audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Fast food restaurants fan in France is balanced, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Take-out.
The key figures that characterise the Fast food restaurants profile in France.
54.8% are female, 45.2% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 41.2 |
| Estimated audience size | 3,817,782 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 25% |
of the worldwide Fast food restaurants audience comes from France.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 6.2% |
| Brazil | 5.3% |
Where the Fast food restaurants audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~900K | 1.30× | |
| 02 | Grand Est | ~400K | 1.18× | |
| 03 | Auvergne-Rhône-Alpes | ~500K | 1.16× | |
| 04 | Nouvelle-Aquitaine | ~400K | 1.15× | |
| 05 | Bourgogne-Franche-Comté | ~200K | 1.12× | |
| 06 | Pays de la Loire | ~200K | 1.08× | |
| 07 | Centre-Val de Loire | ~200K | 1.06× | |
| 08 | Occitanie | ~300K | 1.00× | |
| 09 | Provence-Alpes-Côte d'Azur | ~300K | 0.96× | |
| 10 | Brittany | ~200K | 0.87× | |
| 11 | Normandy | ~200K | 0.86× | |
| 12 | Hauts-de-France | ~300K | 0.78× | |
| 13 | Corsica | ~10K | 0.68× |
The strongest cross-interests of the Fast food restaurants audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pizza delivery | Food & Beverages | 6.81× | ||
| 02 | Cheeseburger | Food & Beverages | 6.13× | ||
| 03 | Lunch | Food & Beverages | 4.60× | ||
| 04 | Fast casual restaurants | Food & Beverages | 4.56× | ||
| 05 | Gourmet Foods | Food & Beverages | 4.54× | ||
| 06 | Take-out | Food & Beverages | 3.99× | ||
| 07 | Business class | Travel & Leisure | 3.89× | ||
| 08 | Créteil Soleil | Shopping | 3.74× | ||
| 09 | Natural skin care | Beauty & Wellness | 3.65× | ||
| 10 | Foodie | Food & Beverages | 3.42× | ||
| 11 | Healthy diet | Health | 3.23× | ||
| 12 | Local food | Food & Beverages | 3.10× | ||
| 13 | Ready-to-wear | Fashion & Accessoires | 3.06× | ||
| 14 | Hermès | Fashion & Accessoires | 3.03× | ||
| 15 | Shirt | Fashion & Accessoires | 3.01× | ||
| 16 | Burger King | Food & Beverages | 2.38× | ||
| 17 | Eating | Food & Beverages | 2.33× | ||
| 18 | Fast food | Food & Beverages | 2.28× | ||
| 19 | Aldi | Shopping | 2.23× | ||
| 20 | Recipes | Food & Beverages | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.09× | |
| Indulgence | JOY | 1.97× | |
| Family Orientation | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Tradition | CONSERVATISM | 0.64× |
Fast food restaurants has an estimated audience of 3,817,782 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
54.8% of Fast food restaurants fans are female, 45.2% are male, with an average age of 41.2 years.
Fast food restaurants fans show strongest brand affinity for Take-out (3.99×), Gourmet Foods (4.54×), and Fast casual restaurants (4.56×) over the country average.
Fast food restaurants fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~500K), and Nouvelle-Aquitaine (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Fast food restaurants itself, the audience over-indexes on Gourmet Foods (4.54×), Fast casual restaurants (4.56×), Pizza delivery (6.81×), and Ready-to-wear (3.06×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Fast food restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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