A data profile of the people who buy, follow and care about Foodie in France — modelled from more than twelve digital signal sources. Foodie has an estimated audience of 5,092,445 people in France.
The average Foodie fan in France is 42.8 years old, more female, and lives primarily in Bourgogne-Franche-Comté.
The audience is concentrated in Bourgogne-Franche-Comté, Île-de-France, Grand Est.
Top brand affinities include Paris Saint-Germain, Desserts, Hypermarket, with strongest over-indexing on Paris Saint-Germain (1.67× the country average).
Demographically, the Foodie audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Foodie fan in France is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Paris Saint-Germain.
The key figures that characterise the Foodie profile in France.
56.7% are female, 43.3% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 42.8 |
| Estimated audience size | 5,092,445 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Foodie audience comes from France.
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 7.6% |
| United Kingdom | 4.9% |
Where the Foodie audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bourgogne-Franche-Comté | ~1.5M | 7.99× | |
| 02 | Grand Est | ~500K | 1.20× | |
| 03 | Corsica | ~20K | 0.90× | |
| 04 | Île-de-France | ~600K | 0.61× | |
| 05 | Auvergne-Rhône-Alpes | ~300K | 0.56× | |
| 06 | Centre-Val de Loire | ~100K | 0.55× | |
| 07 | Normandy | ~100K | 0.51× | |
| 08 | Provence-Alpes-Côte d'Azur | ~200K | 0.48× | |
| 09 | Brittany | ~100K | 0.48× | |
| 10 | Occitanie | ~200K | 0.47× | |
| 11 | Pays de la Loire | ~100K | 0.47× | |
| 12 | Hauts-de-France | ~200K | 0.45× | |
| 13 | Nouvelle-Aquitaine | ~200K | 0.45× |
The strongest cross-interests of the Foodie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dinner | Food & Beverages | 2.32× | ||
| 02 | Local food | Food & Beverages | 2.11× | ||
| 03 | Gourmet Foods | Food & Beverages | 1.93× | ||
| 04 | Healthy diet | Health | 1.77× | ||
| 05 | Take-out | Food & Beverages | 1.75× | ||
| 06 | Soft drinks | Food & Beverages | 1.69× | ||
| 07 | Paris Saint-Germain | Sports | 1.67× | ||
| 08 | Desserts | Food & Beverages | 1.65× | ||
| 09 | Natural product | Food & Beverages | 1.64× | ||
| 10 | Culinary art | Arts & Culture | 1.63× | ||
| 11 | Pizza | Food & Beverages | 1.63× | ||
| 12 | Apéritif and digestif | Food & Beverages | 1.62× | ||
| 13 | Decoration | Home & Garden | 1.61× | ||
| 14 | Hypermarket | Shopping | 1.57× | ||
| 15 | Meat | Food & Beverages | 1.56× | ||
| 16 | Promod | Fashion & Accessoires | 1.55× | ||
| 17 | Skin care | Beauty & Wellness | 1.54× | ||
| 18 | Kitchen | Home & Garden | 1.51× | ||
| 19 | Personal care | Health | 1.51× | ||
| 20 | Burger King | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.30× | |
| Price Sensitivity | PREMIUM | 1.30× | |
| Family Orientation | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.88× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Spirituality | BALANCE | 0.96× |
Foodie has an estimated audience of 5,092,445 people in France, concentrated in Bourgogne-Franche-Comté and Île-de-France.
56.7% of Foodie fans are female, 43.3% are male, with an average age of 42.8 years.
Foodie fans show strongest brand affinity for Paris Saint-Germain (1.67×), Desserts (1.65×), and Hypermarket (1.57×) over the country average.
Foodie fans in France are most concentrated in Bourgogne-Franche-Comté (reach ~1.5M), Île-de-France (reach ~600K), and Grand Est (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Foodie itself, the audience over-indexes on Desserts (1.65×), Hypermarket (1.57×), Kitchen (1.51×), and Local food (2.11×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Foodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.