Foodie Audience in United States

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Foodie has an estimated audience of 45,759,372 people in United States. 58.5% are female, 41.5% are male, average age 41.5. Top regions: California, Texas, Washington. Top brand affinities: Family, Business, YouTube, Photography, Current events.

The average Foodie fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Family, Business, YouTube, with strongest over-indexing on Family (1.55× the country average). Demographically, the Foodie audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Foodie fans

Demographic split for Foodie audience in United States
MetricValue
Female58.5%
Male41.5%
Average age41.5
Estimated audience size45,759,372

Audience persona

The typical Foodie fan in United States is more female, around 41.5 years old, with strong Risk Appetite tendencies and a notable affinity for Family.

Top regions in United States

Top regions ranked by reach for Foodie in United States
RegionReachAffinity
California5,055,9781×
Texas4,350,1731.11×
Washington2,692,1322.93×
Florida2,594,0400.84×
New Jersey2,427,8132.09×
New York2,326,9840.91×
Massachusetts2,320,0972.57×
Virginia1,507,0891.35×
Alabama1,423,4562.23×
Nebraska1,260,0006.2×
Illinois1,247,9950.82×
Georgia1,196,6290.85×
Pennsylvania1,161,2830.75×
Arkansas993,4742.64×
Arizona986,8331.06×
Ohio929,8840.66×
North Carolina918,6130.67×
Michigan753,1600.63×
Maryland689,2950.88×
Wisconsin584,1390.85×
Tennessee543,1810.59×
Indiana480,4640.57×
South Carolina461,7240.67×
Oregon458,4170.87×
Colorado453,1180.63×
Missouri442,6570.6×
Nevada437,8550.99×
Minnesota417,2290.64×
Oklahoma389,4500.77×
Louisiana383,8760.65×
Connecticut357,7500.78×
Iowa341,5750.91×
Kentucky326,7950.57×
Utah256,8930.63×
Mississippi231,2080.61×
Hawaii206,1771.05×
Kansas205,0860.57×
New Mexico156,3260.68×
New Hampshire138,0140.77×
Washington, District of Columbia134,2690.98×
Idaho129,4980.56×
Maine97,5680.6×
Rhode Island89,8790.62×
West Virginia87,6460.41×
Delaware80,4900.64×
South Dakota51,8440.49×
Alaska50,5350.52×
Montana49,1360.39×
North Dakota40,7090.43×
Vermont36,5800.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Foodie audience
BrandAffinityCategory
Family1.55×Kids & Family
Business1.51×Business & Career
YouTube1.5×Movies & TV
Photography1.52×Arts & Culture
Current events1.52×Arts & Culture
Physical fitness1.51×Sports
Cosmetics1.55×Beauty & Wellness
Nature1.53×Home & Garden
Dogs1.52×Pets & Animals
Recipes1.53×Food & Beverages
Walmart1.56×Shopping
Kitchen1.63×Home & Garden
Motherhood1.56×Kids & Family
Fast food1.72×Food & Beverages
Eating1.64×Food & Beverages
Hip hop music1.5×Music & Radio
Target Corporation1.63×Shopping
Hotels1.58×Travel & Leisure
Crafts1.5×Home & Garden
House1.52×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Foodie audience
TraitClusterScore
Risk AppetiteTHRILL2.28
Luxury OrientationPREMIUM2.04
IndulgenceJOY1.55
LGBTQ+ IdentityOPEN1.44
Design AffinityPREMIUM1.4
SustainabilityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Foodie
CountryShare
United States19.6%
India7.6%
United Kingdom4.9%

See Foodie audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Foodie have in United States?

Foodie has an estimated audience of 45,759,372 people in United States, concentrated in California and Texas.

What is the gender split and age of Foodie fans?

58.5% of Foodie fans are female, 41.5% are male, with an average age of 41.5 years.

Which brands do Foodie fans like most?

Foodie fans show strongest brand affinity for Family (1.55×), Business (1.51×), and YouTube (1.5×) over the country average.

Where do Foodie fans live in United States?

Foodie fans in United States are most concentrated in California (reach 5,055,978), Texas (reach 4,350,173), and Washington (reach 2,692,132). These three regions account for the largest share of the active audience.

What other brands do Foodie fans also like?

Beyond Foodie itself, the audience over-indexes on Business (1.51×), YouTube (1.5×), Photography (1.52×), and Current events (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Foodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.