Rascasse Audience Intelligence

Foodie Audience in United States

A data profile of the people who buy, follow and care about Foodie in United States — modelled from more than twelve digital signal sources. Foodie has an estimated audience of 45,759,372 people in United States.

#340among Topic in United States#43in Food & Beverages

The average Foodie fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New Jersey.

Top brand affinities include Family, Business, Photography, with strongest over-indexing on Family (1.55× the country average).

Demographically, the Foodie audience skews more female with an average age of 41.5, and over-indexes on personality traits such as DIY Mentality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Foodie fan in United States is more female, around 41.5 years old, with strong DIY Mentality tendencies and a notable affinity for Family.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Foodie profile in United States.

Audience size
45.8M
in United States
Gender
58.5%♀
41.5% male
Age
41.5
average years
Country rank
#467
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Foodie fans

58.5% are female, 41.5% are male, average age 41.5.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Foodie audience in United States
MetricValue
Female58.5%
Male41.5%
Average age41.5
Estimated audience size45,759,372
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Foodie audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Foodie audience comes from United States.

Worldwide audience distribution share by country for Foodie
CountryShare
United States19.6%
India7.6%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Foodie audience in United States is strongest.

Fig. 05

Top regions by affinity

Foodie fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~1.5M7.85×
02New Jersey~3.5M2.96×
03Washington~2.5M2.68×
04Massachusetts~2M2.30×
05Arkansas~800K2.24×
06Alabama~1M1.82×
07Virginia~1.5M1.36×
08Arizona~1M1.03×
09Wisconsin~700K1.00×
10Texas~4M0.98×
11Iowa~400K0.98×
12Hawaii~200K0.98×
13Nevada~400K0.95×
14New York~2.5M0.93×
15Washington, District of Columbia~100K0.93×
16California~4.5M0.91×
17New Mexico~200K0.89×
18Oklahoma~400K0.88×
19Maryland~700K0.85×
20Oregon~400K0.84×
21New Hampshire~200K0.84×
22Alaska~80K0.84×
23Vermont~70K0.84×
24Pennsylvania~1.5M0.82×
25South Dakota~90K0.82×
26North Dakota~80K0.82×
27Georgia~1M0.81×
28Delaware~100K0.81×
29Connecticut~400K0.79×
30Rhode Island~100K0.79×
31Montana~100K0.78×
32Florida~2.5M0.77×
33Maine~100K0.77×
34Illinois~1M0.76×
35Mississippi~300K0.74×
36Idaho~200K0.74×
37West Virginia~200K0.73×
38South Carolina~500K0.72×
39Louisiana~400K0.71×
40Kansas~300K0.70×
41Utah~300K0.69×
42North Carolina~900K0.67×
43Kentucky~400K0.66×
44Tennessee~600K0.64×
45Missouri~500K0.64×
46Minnesota~400K0.64×
47Ohio~900K0.63×
48Michigan~800K0.63×
49Colorado~500K0.63×
50Indiana~500K0.62×
Fig. 06

Affinity by region

Affinity by region — Foodie, United States
0.62×1.00×7.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Foodie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Foodie audience
#·InterestCategoryAffinity×
01Fast foodFood & Beverages1.72×
02FIFA World CupSports1.64×
03EatingFood & Beverages1.64×
04KitchenHome & Garden1.63×
05Target CorporationShopping1.63×
06HotelsTravel & Leisure1.58×
07WalmartShopping1.56×
08MotherhoodKids & Family1.56×
09FamilyKids & Family1.55×
10CosmeticsBeauty & Wellness1.55×
11NatureHome & Garden1.53×
12RecipesFood & Beverages1.53×
13PhotographyArts & Culture1.52×
14Current eventsArts & Culture1.52×
15DogsPets & Animals1.52×
16BusinessBusiness & Career1.51×
17Physical fitnessSports1.51×
18YouTubeMovies & TV1.50×
19Hip hop musicMusic & Radio1.50×
20CraftsHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Foodie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Foodie audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.43×
TraditionCONSERVATISM1.41×
Convenience OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Foodie audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.06×
Healthy LifestyleBALANCE1.08×
Pet OwnershipJOY1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Foodie have in United States?

Foodie has an estimated audience of 45,759,372 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Foodie fans?

58.5% of Foodie fans are female, 41.5% are male, with an average age of 41.5 years.

03

Which brands do Foodie fans like most?

Foodie fans show strongest brand affinity for Family (1.55×), Business (1.51×), and Photography (1.52×) over the country average.

04

Where do Foodie fans live in United States?

Foodie fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~4M), and New Jersey (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Foodie fans also like?

Beyond Foodie itself, the audience over-indexes on Business (1.51×), Photography (1.52×), Current events (1.52×), and Physical fitness (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Foodie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Foodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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