Rascasse Audience Intelligence

Hotels Audience in United States

A data profile of the people who buy, follow and care about Hotels in United States — modelled from more than twelve digital signal sources. Hotels has an estimated audience of 84,111,201 people in United States.

#1among Travel type in United States#101among Topic in United States#5in Travel & Leisure

The average Hotels fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nature, Vacations, Lodging, with strongest over-indexing on Nature (1.55× the country average).

Demographically, the Hotels audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hotels fan in United States is more female, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Nature.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hotels profile in United States.

Audience size
84.1M
in United States
Gender
57.2%♀
42.8% male
Age
43.6
average years
Country rank
#125
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hotels fans

57.2% are female, 42.8% are male, average age 43.6.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Hotels audience in United States
MetricValue
Female57.2%
Male42.8%
Average age43.6
Estimated audience size84,111,201
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Hotels audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4925%
50+29%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Hotels audience comes from United States.

Worldwide audience distribution share by country for Hotels
CountryShare
United States15.6%
Italy4.9%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hotels audience in United States is strongest.

Fig. 05

Top regions by affinity

Hotels fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~200K1.82×
02Washington, District of Columbia~300K1.37×
03Montana~300K1.37×
04Washington~2.5M1.35×
05Colorado~1.5M1.30×
06Vermont~200K1.26×
07Oregon~1M1.21×
08New Mexico~500K1.20×
09California~11M1.17×
10South Dakota~200K1.17×
11Virginia~2.5M1.15×
12Minnesota~1.5M1.13×
13Utah~800K1.09×
14Wisconsin~1.5M1.07×
15Idaho~500K1.07×
16Massachusetts~1.5M1.03×
17Kansas~700K1.03×
18North Dakota~200K1.02×
19Hawaii~400K1.01×
20New York~4.5M1.00×
21Arizona~1.5M1.00×
22Iowa~700K1.00×
23Maine~300K1.00×
24Florida~5.5M0.99×
25New Hampshire~300K0.99×
26Illinois~2.5M0.97×
27Texas~7M0.96×
28Nebraska~400K0.94×
29North Carolina~2.5M0.93×
30Michigan~2M0.92×
31South Carolina~1M0.92×
32Nevada~700K0.92×
33Tennessee~1.5M0.91×
34Maryland~1.5M0.91×
35Missouri~1M0.90×
36Georgia~2.5M0.87×
37New Jersey~2M0.86×
38Indiana~1.5M0.86×
39Oklahoma~800K0.86×
40Pennsylvania~2.5M0.85×
41Arkansas~600K0.85×
42Connecticut~700K0.84×
43Ohio~2M0.83×
44Kentucky~800K0.77×
45West Virginia~300K0.77×
46Alabama~900K0.75×
47Delaware~200K0.75×
48Louisiana~800K0.74×
49Rhode Island~200K0.73×
50Mississippi~500K0.69×
Fig. 06

Affinity by region

Affinity by region — Hotels, United States
0.69×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hotels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hotels audience
#·InterestCategoryAffinity×
01LodgingTravel & Leisure2.06×
02Marriott Hotels & ResortsTravel & Leisure1.97×
03Labor DayPolitics & Society1.81×
04Hilton WorldwideTravel & Leisure1.81×
05VacationsTravel & Leisure1.74×
06Real propertyHome & Garden1.69×
07FacialBeauty & Wellness1.60×
08FoodieFood & Beverages1.58×
09WalkingSports1.58×
10DrawingHome & Garden1.57×
11NatureHome & Garden1.55×
12MeteorologyHome & Garden1.55×
13DoughFood & Beverages1.55×
14Political scienceBusiness & Career1.55×
15Water parkTravel & Leisure1.55×
16Non-governmental organizationPolitics & Society1.54×
17Social media marketingBusiness & Career1.52×
18ExpediaTravel & Leisure1.51×
19Property finderHome & Garden1.51×
20FundraisingBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hotels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hotels audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.38×
TravellingTHRILL1.23×
Community OrientationOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hotels audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.91×
Social Media UsageJOY0.93×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hotels have in United States?

Hotels has an estimated audience of 84,111,201 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hotels fans?

57.2% of Hotels fans are female, 42.8% are male, with an average age of 43.6 years.

03

Which brands do Hotels fans like most?

Hotels fans show strongest brand affinity for Nature (1.55×), Vacations (1.74×), and Lodging (2.06×) over the country average.

04

Where do Hotels fans live in United States?

Hotels fans in United States are most concentrated in California (reach ~11M), Texas (reach ~7M), and Florida (reach ~5.5M). These three regions account for the largest share of the active audience.

05

What other brands do Hotels fans also like?

Beyond Hotels itself, the audience over-indexes on Vacations (1.74×), Lodging (2.06×), Foodie (1.58×), and Drawing (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Hotels audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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