Hotels Audience in United States

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Hotels has an estimated audience of 84,111,201 people in United States. 57.2% are female, 42.8% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Israel, Kendra Scott, Stamp collecting, Cam Ward.

The average Hotels fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Israel, Kendra Scott, with strongest over-indexing on Elsword (25.1× the country average). Demographically, the Hotels audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Hotels fans

Demographic split for Hotels audience in United States
MetricValue
Female57.2%
Male42.8%
Average age43.6
Estimated audience size84,111,201

Audience persona

The typical Hotels fan in United States is more female, around 43.6 years old, with strong Travelling tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Hotels in United States
RegionReachAffinity
California11,728,9721.27×
Texas7,554,8531.04×
Florida6,019,8351.06×
New York5,094,4291.08×
Illinois2,937,5101.05×
Pennsylvania2,548,6320.9×
Washington2,457,8281.46×
Virginia2,447,3281.19×
Georgia2,443,9040.94×
North Carolina2,433,3020.96×
Ohio2,231,2120.86×
Michigan2,120,0800.96×
New Jersey1,950,4830.91×
Massachusetts1,854,2421.12×
Colorado1,783,0031.34×
Arizona1,770,2451.03×
Tennessee1,542,4750.91×
Minnesota1,424,5071.18×
Wisconsin1,393,8191.1×
Maryland1,381,8820.96×
Indiana1,354,2470.88×
Missouri1,269,7930.94×
Oregon1,216,9431.26×
South Carolina1,190,2480.94×
Alabama863,3830.73×
Utah819,0301.09×
Louisiana816,6230.75×
Kentucky799,2690.76×
Oklahoma797,9580.85×
Nevada778,9330.96×
Connecticut724,7430.86×
Iowa681,0970.98×
Kansas669,3241.01×
Arkansas567,0480.82×
New Mexico465,0661.1×
Mississippi441,2010.64×
Idaho433,4831.03×
Nebraska387,5070.92×
Washington, District of Columbia369,2811.46×
Hawaii365,1281.01×
New Hampshire325,9640.98×
Maine297,1360.99×
Montana281,0751.2×
West Virginia269,4020.69×
South Dakota209,8231.08×
Rhode Island192,9830.72×
Wyoming173,4341.39×
Delaware172,8220.74×
Vermont172,8121.17×
Alaska150,3270.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hotels audience
BrandAffinityCategory
Elsword25.1×Games
Israel2.14×Travel & Leisure
Kendra Scott1.97×Fashion & Accessoires
Stamp collecting2.85×Home & Garden
Cam Ward2.06×Sports
Jeep Wagoneer2.94×Cars & Mobility
Public speaking1.97×Politics & Society
Meals on Wheels2.41×Food & Beverages
Kento Yamazaki4.17×Movies & TV
Jeep Grand Cherokee (WJ)1.98×Cars & Mobility
Home staging1.61×Home & Garden
Hayward, California3×Travel & Leisure
JDM Cars2.07×Cars & Mobility
Personality1.56×Business & Career
jordy nelson3.94×Sports
Takers2.18×Movies & TV
Kodiak, Alaska1.8×Travel & Leisure
Strategic human resource planning1.92×Business & Career
JamBase2.38×Music & Radio
Certified diabetes educator2.68×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hotels audience
TraitClusterScore
TravellingTHRILL1.23
Design AffinityPREMIUM1.22
ExtroversionTHRILL1.16
IndulgenceJOY1.14
Price SensitivityPREMIUM1.07
Family OrientationCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Hotels
CountryShare
United States15.7%
Italy4.9%
United Kingdom4.7%

See Hotels audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Hotels have in United States?

Hotels has an estimated audience of 84,111,201 people in United States, concentrated in California and Texas.

What is the gender split and age of Hotels fans?

57.2% of Hotels fans are female, 42.8% are male, with an average age of 43.6 years.

Which brands do Hotels fans like most?

Hotels fans show strongest brand affinity for Elsword (25.1×), Israel (2.14×), and Kendra Scott (1.97×) over the country average.

Where do Hotels fans live in United States?

Hotels fans in United States are most concentrated in California (reach 11,728,972), Texas (reach 7,554,853), and Florida (reach 6,019,835). These three regions account for the largest share of the active audience.

What other brands do Hotels fans also like?

Beyond Hotels itself, the audience over-indexes on Israel (2.14×), Kendra Scott (1.97×), Stamp collecting (2.85×), and Cam Ward (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.