Hotels Audience in United States

Hotels logo

Hotels has an estimated audience of 84,111,201 people in United States. 57.2% are female, 42.8% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Marble Slab Creamery, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Hotels fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Marble Slab Creamery, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Hotels audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Hotels fans

Demographic split for Hotels audience in United States
MetricValue
Female57.2%
Male42.8%
Average age43.6
Estimated audience size84,111,201

Audience persona

The typical Hotels fan in United States is more female, around 43.6 years old, with strong Travelling tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Hotels in United States
RegionReachAffinity
California11,728,9721.27×
Texas7,554,8531.04×
Florida6,019,8351.06×
New York5,094,4291.08×
Illinois2,937,5101.05×
Pennsylvania2,548,6320.9×
Washington2,457,8281.46×
Virginia2,447,3281.19×
Georgia2,443,9040.94×
North Carolina2,433,3020.96×
Ohio2,231,2120.86×
Michigan2,120,0800.96×
New Jersey1,950,4830.91×
Massachusetts1,854,2421.12×
Colorado1,783,0031.34×
Arizona1,770,2451.03×
Tennessee1,542,4750.91×
Minnesota1,424,5071.18×
Wisconsin1,393,8191.1×
Maryland1,381,8820.96×
Indiana1,354,2470.88×
Missouri1,269,7930.94×
Oregon1,216,9431.26×
South Carolina1,190,2480.94×
Alabama863,3830.73×
Utah819,0301.09×
Louisiana816,6230.75×
Kentucky799,2690.76×
Oklahoma797,9580.85×
Nevada778,9330.96×
Connecticut724,7430.86×
Iowa681,0970.98×
Kansas669,3241.01×
Arkansas567,0480.82×
New Mexico465,0661.1×
Mississippi441,2010.64×
Idaho433,4831.03×
Nebraska387,5070.92×
Washington, District of Columbia369,2811.46×
Hawaii365,1281.01×
New Hampshire325,9640.98×
Maine297,1360.99×
Montana281,0751.2×
West Virginia269,4020.69×
South Dakota209,8231.08×
Rhode Island192,9830.72×
Wyoming173,4341.39×
Delaware172,8220.74×
Vermont172,8121.17×
Alaska150,3270.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hotels audience
BrandAffinityCategory
Autism Awareness19.03×Health
Marble Slab Creamery64.52×Food & Beverages
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage25.1×Cars & Mobility
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
MSN2.8×News
Honda HR-V16.92×Cars & Mobility
Staples (Canada)3.28×Business & Career
Hobby Lobby2.1×Home & Garden
Pre-school playgroup18.05×Kids & Family
Great Clips3.07×Beauty & Wellness
Aubrey Plaza5.89×Movies & TV
Nature1.51×Home & Garden
Jack Black5.69×Movies & TV
Payment card8.17×Fashion & Accessoires
Google Flights2.6×Travel & Leisure
Aldi1.79×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hotels audience
TraitClusterScore
TravellingTHRILL1.23
Design AffinityPREMIUM1.22
ExtroversionTHRILL1.16
IndulgenceJOY1.14
Price SensitivityPREMIUM1.07
Family OrientationCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Hotels
CountryShare
United States15.7%
Italy4.9%
United Kingdom4.7%

See Hotels audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Hotels have in United States?

Hotels has an estimated audience of 84,111,201 people in United States, concentrated in California and Texas.

What is the gender split and age of Hotels fans?

57.2% of Hotels fans are female, 42.8% are male, with an average age of 43.6 years.

Which brands do Hotels fans like most?

Hotels fans show strongest brand affinity for Autism Awareness (19.03×), Marble Slab Creamery (64.52×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Hotels fans live in United States?

Hotels fans in United States are most concentrated in California (reach 11,728,972), Texas (reach 7,554,853), and Florida (reach 6,019,835). These three regions account for the largest share of the active audience.

What other brands do Hotels fans also like?

Beyond Hotels itself, the audience over-indexes on Marble Slab Creamery (64.52×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.