Dough Audience in United States

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Dough has an estimated audience of 23,581,589 people in United States. 64.1% are female, 35.9% are male, average age 43.6. Top regions: New York, California, New Jersey. Top brand affinities: Flatbread, Mediterranean cuisine, Flour, Cheese, Oven.

The average Dough fan in United States is 43.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Flatbread, Mediterranean cuisine, Flour, with strongest over-indexing on Flatbread (8.46× the country average). Demographically, the Dough audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Dough fans

Demographic split for Dough audience in United States
MetricValue
Female64.1%
Male35.9%
Average age43.6
Estimated audience size23,581,589

Audience persona

The typical Dough fan in United States is more female, around 43.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Flatbread.

Top regions in United States

Top regions ranked by reach for Dough in United States
RegionReachAffinity
New York6,524,9904.95×
California3,200,5771.23×
New Jersey2,953,5234.92×
Texas2,668,5801.32×
Illinois1,606,2142.04×
Florida1,411,3190.88×
Pennsylvania627,9140.79×
North Carolina616,1640.87×
Georgia610,2170.84×
Ohio557,3550.77×
Virginia513,3390.89×
Washington482,9271.02×
Michigan471,2360.76×
Massachusetts431,2050.93×
Arizona404,9830.84×
Tennessee376,0640.79×
Indiana356,5740.83×
Maryland347,5770.86×
Alabama326,5310.99×
South Carolina314,6700.89×
Missouri288,9400.76×
Colorado287,9710.77×
Louisiana280,5120.92×
Minnesota263,4310.78×
Wisconsin260,8230.74×
Kentucky237,9870.8×
Oregon237,4260.88×
Connecticut218,8110.93×
Oklahoma196,6250.75×
Nevada185,6150.81×
Utah183,4640.87×
Arkansas142,8400.74×
Iowa141,3350.73×
Kansas137,0280.74×
New Hampshire124,0751.34×
Mississippi122,9540.63×
Nebraska92,6970.78×
New Mexico86,3940.73×
Hawaii84,6220.83×
Idaho77,7680.66×
West Virginia68,5990.62×
Maine62,0860.73×
Rhode Island50,5860.67×
Delaware50,4670.78×
Washington, District of Columbia47,6290.67×
Montana40,2690.62×
South Dakota36,8740.68×
Alaska36,1760.72×
North Dakota34,5040.71×
Vermont27,4960.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dough audience
BrandAffinityCategory
Flatbread8.46×Food & Beverages
Mediterranean cuisine6.59×Food & Beverages
Flour4.95×Food & Beverages
Cheese3.53×Food & Beverages
Oven3.15×Home & Garden
Dish (food)3.35×Food & Beverages
Pizza2.95×Food & Beverages
Eating2.13×Food & Beverages
Sugar2.64×Food & Beverages
Family1.53×Kids & Family
United States1.55×Travel & Leisure
Cooking1.52×Food & Beverages
U.S. state1.73×Travel & Leisure
In-N-Out Burger2.63×Food & Beverages
Water1.83×Food & Beverages
Fast food1.99×Food & Beverages
Barbecue2.03×Food & Beverages
Current events1.52×Arts & Culture
Televisions1.57×Technology & Electronics
Nutrient2.15×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dough audience
TraitClusterScore
Urban LifestyleOPEN1.49
DIY MentalityTHRILL1.38
Healthy LifestyleBALANCE1.37
Convenience OrientationPREMIUM1.35
IndulgenceJOY1.33
Price SensitivityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Dough
CountryShare
United States26.4%
Italy9.1%
United Kingdom5.7%

See Dough audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Dough have in United States?

Dough has an estimated audience of 23,581,589 people in United States, concentrated in New York and California.

What is the gender split and age of Dough fans?

64.1% of Dough fans are female, 35.9% are male, with an average age of 43.6 years.

Which brands do Dough fans like most?

Dough fans show strongest brand affinity for Flatbread (8.46×), Mediterranean cuisine (6.59×), and Flour (4.95×) over the country average.

Where do Dough fans live in United States?

Dough fans in United States are most concentrated in New York (reach 6,524,990), California (reach 3,200,577), and New Jersey (reach 2,953,523). These three regions account for the largest share of the active audience.

What other brands do Dough fans also like?

Beyond Dough itself, the audience over-indexes on Mediterranean cuisine (6.59×), Flour (4.95×), Cheese (3.53×), and Oven (3.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.