Rascasse Audience Intelligence

Dough Audience in United States

A data profile of the people who buy, follow and care about Dough in United States — modelled from more than twelve digital signal sources. Dough has an estimated audience of 23,581,589 people in United States.

#8among Sweet in United States#901among Topic in United States#115in Food & Beverages

The average Dough fan in United States is 43.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Flatbread, Mediterranean cuisine, Flour, with strongest over-indexing on Flatbread (8.46× the country average).

Demographically, the Dough audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dough fan in United States is more female, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Flatbread.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dough profile in United States.

Audience size
23.6M
in United States
Gender
64.1%♀
35.9% male
Age
43.6
average years
Country rank
#1323
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dough fans

64.1% are female, 35.9% are male, average age 43.6.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Dough audience in United States
MetricValue
Female64.1%
Male35.9%
Average age43.6
Estimated audience size23,581,589
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Dough audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Dough audience comes from United States.

Worldwide audience distribution share by country for Dough
CountryShare
United States26.4%
Italy9.1%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dough audience in United States is strongest.

Fig. 05

Top regions by affinity

Dough fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~3M4.74×
02New York~3.5M2.62×
03Illinois~2M2.29×
04New Hampshire~100K1.32×
05Texas~2.5M1.29×
06California~3.5M1.28×
07Alabama~300K1.05×
08Washington~500K1.03×
09Louisiana~300K1.00×
10Massachusetts~400K0.96×
11North Carolina~700K0.95×
12Hawaii~100K0.95×
13Alaska~50K0.95×
14South Carolina~300K0.94×
15Oregon~300K0.93×
16Virginia~500K0.92×
17South Dakota~50K0.92×
18Florida~1.5M0.91×
19Nebraska~100K0.91×
20Indiana~400K0.90×
21Kentucky~300K0.90×
22Connecticut~200K0.90×
23Maine~80K0.90×
24Utah~200K0.89×
25Rhode Island~70K0.89×
26Delaware~60K0.89×
27North Dakota~40K0.89×
28Vermont~40K0.89×
29Maryland~400K0.88×
30Nevada~200K0.87×
31New Mexico~100K0.87×
32Montana~60K0.87×
33Georgia~600K0.86×
34Arizona~400K0.86×
35Minnesota~300K0.85×
36Oklahoma~200K0.85×
37Iowa~200K0.85×
38Arkansas~200K0.85×
39Pennsylvania~700K0.84×
40Idaho~100K0.84×
41Mississippi~200K0.83×
42Kansas~200K0.83×
43West Virginia~90K0.83×
44Tennessee~400K0.82×
45Wisconsin~300K0.82×
46Missouri~300K0.81×
47Ohio~600K0.80×
48Michigan~500K0.79×
49Colorado~300K0.79×
50Washington, District of Columbia~60K0.78×
Fig. 06

Affinity by region

Affinity by region — Dough, United States
0.78×1.00×4.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dough audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dough audience
#·InterestCategoryAffinity×
01FlatbreadFood & Beverages8.46×
02Mediterranean cuisineFood & Beverages6.59×
03FlourFood & Beverages4.95×
04CheeseFood & Beverages3.53×
05Dish (food)Food & Beverages3.35×
06OvenHome & Garden3.15×
07PizzaFood & Beverages2.95×
08SugarFood & Beverages2.64×
09In-N-Out BurgerFood & Beverages2.63×
10NutrientFood & Beverages2.15×
11EatingFood & Beverages2.13×
12BarbecueFood & Beverages2.03×
13Fast foodFood & Beverages1.99×
14WaterFood & Beverages1.83×
15U.S. stateTravel & Leisure1.73×
16TelevisionsTechnology & Electronics1.57×
17United StatesTravel & Leisure1.55×
18FamilyKids & Family1.53×
19CookingFood & Beverages1.52×
20Current eventsArts & Culture1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dough audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dough audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.68×
Community OrientationOPEN1.56×
DIY MentalityTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dough audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.05×
Pet OwnershipJOY1.06×
SustainabilityBALANCE1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dough have in United States?

Dough has an estimated audience of 23,581,589 people in United States, concentrated in New York and California.

02

What is the gender split and age of Dough fans?

64.1% of Dough fans are female, 35.9% are male, with an average age of 43.6 years.

03

Which brands do Dough fans like most?

Dough fans show strongest brand affinity for Flatbread (8.46×), Mediterranean cuisine (6.59×), and Flour (4.95×) over the country average.

04

Where do Dough fans live in United States?

Dough fans in United States are most concentrated in New York (reach ~3.5M), California (reach ~3.5M), and New Jersey (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Dough fans also like?

Beyond Dough itself, the audience over-indexes on Mediterranean cuisine (6.59×), Flour (4.95×), Cheese (3.53×), and Oven (3.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Dough audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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