Cookie Audience in United States

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Cookie has an estimated audience of 40,864,480 people in United States. 69.2% are female, 30.8% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Cookie fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Cookie audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Cookie fans

Demographic split for Cookie audience in United States
MetricValue
Female69.2%
Male30.8%
Average age39.6
Estimated audience size40,864,480

Audience persona

The typical Cookie fan in United States is more female, around 39.6 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Cookie in United States
RegionReachAffinity
California6,276,8401.4×
Texas4,407,3191.25×
Florida3,680,8791.33×
New York2,997,4831.31×
Illinois1,513,1851.11×
Michigan1,468,5951.37×
Georgia1,334,7831.06×
Arizona1,255,2701.5×
Pennsylvania1,217,7160.88×
Ohio1,177,2880.94×
North Carolina1,158,1280.94×
New Jersey1,069,5271.03×
Virginia956,0360.96×
Washington906,8051.11×
Missouri846,5521.29×
Indiana785,5101.05×
Tennessee774,3380.94×
Massachusetts773,0140.96×
Maryland748,5291.07×
Colorado717,2681.11×
Louisiana584,5681.11×
Nevada580,0621.47×
South Carolina532,0950.87×
Alabama525,7310.92×
Minnesota505,5820.86×
Wisconsin485,7720.79×
Oklahoma483,1641.06×
Oregon475,4231.01×
Kentucky445,2150.87×
Utah430,9321.18×
Connecticut369,8630.9×
New Mexico355,9361.74×
Arkansas322,0500.96×
Kansas317,8880.99×
Mississippi304,8400.91×
Iowa297,0150.88×
Nebraska203,0480.99×
Idaho197,8490.97×
Hawaii181,8001.03×
West Virginia165,2790.87×
Washington, District of Columbia137,1661.12×
New Hampshire110,4040.69×
Rhode Island97,4080.75×
Maine89,2370.61×
Delaware84,3240.75×
Montana79,8780.7×
South Dakota65,2930.69×
Alaska62,9200.72×
North Dakota61,3000.73×
Vermont42,7940.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cookie audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness3.6×Sports
Charles, Prince of Wales18.87×Politics & Society
Hobby Lobby2.44×Home & Garden
Aldi2.15×Shopping
Ponytail5.57×Fashion & Accessoires
Metaphysics2.84×Business & Career
Happiness1.54×Health
Food storage5.54×Home & Garden
MSN1.86×News
Ice cream2.59×Food & Beverages
Payment card8.17×Fashion & Accessoires
Taco Bell1.85×Food & Beverages
Staples (Canada)2.32×Business & Career
Best Buy1.73×Shopping
Bass guitar2.22×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cookie audience
TraitClusterScore
ExtroversionTHRILL1.36
Healthy LifestyleBALANCE1.18
Price SensitivityPREMIUM1.17
IndulgenceJOY1.15
Community OrientationOPEN1.14
CreativityOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Cookie
CountryShare
United States22.8%
Japan9.9%
China5.4%

See Cookie audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Cookie have in United States?

Cookie has an estimated audience of 40,864,480 people in United States, concentrated in California and Texas.

What is the gender split and age of Cookie fans?

69.2% of Cookie fans are female, 30.8% are male, with an average age of 39.6 years.

Which brands do Cookie fans like most?

Cookie fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Cookie fans live in United States?

Cookie fans in United States are most concentrated in California (reach 6,276,840), Texas (reach 4,407,319), and Florida (reach 3,680,879). These three regions account for the largest share of the active audience.

What other brands do Cookie fans also like?

Beyond Cookie itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.