Rascasse Audience Intelligence

Cookie Audience in United States

A data profile of the people who buy, follow and care about Cookie in United States — modelled from more than twelve digital signal sources. Cookie has an estimated audience of 40,864,480 people in United States.

#3among Sweet in United States#398among Topic in United States#57in Food & Beverages

The average Cookie fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Diaper bag, Pastry, with strongest over-indexing on Planet Fitness (2.02× the country average).

Demographically, the Cookie audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cookie fan in United States is more female, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cookie profile in United States.

Audience size
40.9M
in United States
Gender
69.2%♀
30.8% male
Age
39.6
average years
Country rank
#554
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cookie fans

69.2% are female, 30.8% are male, average age 39.6.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Cookie audience in United States
MetricValue
Female69.2%
Male30.8%
Average age39.6
Estimated audience size40,864,480
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Cookie audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Cookie audience comes from United States.

Worldwide audience distribution share by country for Cookie
CountryShare
United States22.8%
Japan9.9%
China5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cookie audience in United States is strongest.

Fig. 05

Top regions by affinity

Cookie fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~300K2.36×
02New Mexico~300K1.49×
03Florida~3.5M1.28×
04New York~3M1.27×
05Kansas~400K1.27×
06Texas~4.5M1.25×
07Arizona~1M1.25×
08California~5.5M1.24×
09Louisiana~600K1.21×
10Missouri~800K1.17×
11Nevada~500K1.17×
12Utah~400K1.15×
13Hawaii~200K1.10×
14Illinois~1.5M1.09×
15Michigan~1M1.09×
16New Jersey~1M1.05×
17Oklahoma~500K1.04×
18Arkansas~300K1.03×
19Georgia~1.5M1.02×
20Indiana~700K1.00×
21Oregon~500K1.00×
22Maryland~700K0.98×
23Nebraska~200K0.98×
24Washington~800K0.97×
25Idaho~200K0.95×
26North Carolina~1M0.94×
27Colorado~600K0.93×
28Virginia~900K0.92×
29Pennsylvania~1.5M0.91×
30Massachusetts~700K0.91×
31Kentucky~500K0.91×
32Mississippi~300K0.91×
33Ohio~1M0.90×
34Alabama~500K0.90×
35South Carolina~500K0.89×
36Washington, District of Columbia~100K0.88×
37Connecticut~400K0.87×
38South Dakota~80K0.87×
39Iowa~300K0.85×
40Minnesota~500K0.84×
41North Dakota~70K0.84×
42West Virginia~200K0.83×
43Wisconsin~500K0.82×
44Alaska~70K0.82×
45Tennessee~700K0.80×
46Rhode Island~100K0.75×
47Montana~90K0.75×
48Maine~100K0.69×
49Vermont~50K0.66×
50New Hampshire~100K0.64×
Fig. 06

Affinity by region

Affinity by region — Cookie, United States
0.64×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cookie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cookie audience
#·InterestCategoryAffinity×
01Chocolate brownieFood & Beverages3.59×
02Universal StudiosMovies & TV3.13×
03Diaper bagKids & Family2.94×
04PastryFood & Beverages2.41×
05DoughFood & Beverages2.38×
06Ice creamFood & Beverages2.15×
07Planet FitnessSports2.02×
08BakeryFood & Beverages1.88×
09CupcakeFood & Beverages1.85×
10Real propertyHome & Garden1.84×
11MetaphysicsBusiness & Career1.83×
12CandyFood & Beverages1.78×
13CookbookFood & Beverages1.77×
14MilkFood & Beverages1.74×
15Microwave ovenHome & Garden1.70×
16Pizza HutFood & Beverages1.59×
17BreakfastFood & Beverages1.59×
18Culver'sFood & Beverages1.54×
19Snack foodFood & Beverages1.53×
20ConfectioneryFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cookie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cookie audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.36×
Community OrientationOPEN1.31×
ExtroversionTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cookie audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.93×
Quality AwarenessPREMIUM0.93×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cookie have in United States?

Cookie has an estimated audience of 40,864,480 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cookie fans?

69.2% of Cookie fans are female, 30.8% are male, with an average age of 39.6 years.

03

Which brands do Cookie fans like most?

Cookie fans show strongest brand affinity for Planet Fitness (2.02×), Diaper bag (2.94×), and Pastry (2.41×) over the country average.

04

Where do Cookie fans live in United States?

Cookie fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~4.5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Cookie fans also like?

Beyond Cookie itself, the audience over-indexes on Diaper bag (2.94×), Pastry (2.41×), Ice cream (2.15×), and Pizza Hut (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Cookie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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