A data profile of the people who buy, follow and care about Cookie in United Kingdom — modelled from more than twelve digital signal sources. Cookie has an estimated audience of 7,263,391 people in United Kingdom.
The average Cookie fan in United Kingdom is 42.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Confectionery, Local food, Bakery, with strongest over-indexing on Confectionery (2.74× the country average).
Demographically, the Cookie audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cookie fan in United Kingdom is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Confectionery.
The key figures that characterise the Cookie profile in United Kingdom.
73.3% are female, 26.7% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 42.0 |
| Estimated audience size | 7,263,391 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Cookie audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 9.9% |
| China | 5.4% |
Where the Cookie audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~5.5M | 4.58× | |
| 02 | Scotland | ~1M | 1.56× | |
| 03 | Wales | ~600K | 1.48× | |
| 04 | Northern Ireland | ~300K | 1.14× | |
| 05 | Yorkshire and the Humber | ~300K | 0.58× | |
| 06 | West Midlands | ~200K | 0.58× | |
| 07 | North East | ~100K | 0.44× | |
| 08 | South East | ~400K | 0.43× | |
| 09 | South West | ~200K | 0.39× | |
| 10 | East of England | ~200K | 0.36× | |
| 11 | East Midlands | ~200K | 0.36× | |
| 12 | North West | ~200K | 0.22× |
The strongest cross-interests of the Cookie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate brownie | Food & Beverages | 3.24× | ||
| 02 | Confectionery | Food & Beverages | 2.74× | ||
| 03 | Bakery | Food & Beverages | 2.49× | ||
| 04 | Local food | Food & Beverages | 2.40× | ||
| 05 | Pastry | Food & Beverages | 2.30× | ||
| 06 | Snack food | Food & Beverages | 2.23× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 2.14× | ||
| 08 | Cupcake | Food & Beverages | 2.05× | ||
| 09 | Espresso | Food & Beverages | 2.04× | ||
| 10 | Fast casual restaurants | Food & Beverages | 2.04× | ||
| 11 | Etsy | Fashion & Accessoires | 2.02× | ||
| 12 | Pet store | Pets & Animals | 1.85× | ||
| 13 | Philanthropy | Arts & Culture | 1.77× | ||
| 14 | Art exhibition | Arts & Culture | 1.71× | ||
| 15 | Taylor Swift | Music & Radio | 1.68× | ||
| 16 | Personal care | Health | 1.63× | ||
| 17 | Fine art | Business & Career | 1.63× | ||
| 18 | Pet food | Pets & Animals | 1.60× | ||
| 19 | Baking | Food & Beverages | 1.56× | ||
| 20 | Museum | Arts & Culture | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.29× | |
| Price Sensitivity | PREMIUM | 1.24× | |
| Extroversion | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.90× | |
| Spirituality | BALANCE | 0.94× | |
| Family Orientation | CONSERVATISM | 0.95× |
Cookie has an estimated audience of 7,263,391 people in United Kingdom, concentrated in England and Scotland.
73.3% of Cookie fans are female, 26.7% are male, with an average age of 42.0 years.
Cookie fans show strongest brand affinity for Confectionery (2.74×), Local food (2.4×), and Bakery (2.49×) over the country average.
Cookie fans in United Kingdom are most concentrated in England (reach ~5.5M), Scotland (reach ~1M), and Wales (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Cookie itself, the audience over-indexes on Local food (2.4×), Bakery (2.49×), Pastry (2.3×), and Etsy (2.02×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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