A data profile of the people who buy, follow and care about Nut (fruit) in United Kingdom — modelled from more than twelve digital signal sources. Nut (fruit) has an estimated audience of 5,543,762 people in United Kingdom.
The average Nut (fruit) fan in United Kingdom is 44.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Hobby, William Hill (bookmaker), with strongest over-indexing on Wikipedia (2.85× the country average).
Demographically, the Nut (fruit) audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Nut (fruit) fan in United Kingdom is more female, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Nut (fruit) profile in United Kingdom.
71.7% are female, 28.3% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 44.7 |
| Estimated audience size | 5,543,762 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Nut (fruit) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 6.0% |
| India | 3.4% |
Where the Nut (fruit) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.41× | |
| 02 | Yorkshire and the Humber | ~600K | 1.28× | |
| 03 | East of England | ~600K | 1.13× | |
| 04 | Wales | ~300K | 1.08× | |
| 05 | North East | ~200K | 1.05× | |
| 06 | South East | ~800K | 1.03× | |
| 07 | England | ~4M | 1.02× | |
| 08 | Northern Ireland | ~200K | 0.98× | |
| 09 | Scotland | ~500K | 0.92× | |
| 10 | South West | ~400K | 0.88× | |
| 11 | East Midlands | ~300K | 0.81× | |
| 12 | North West | ~300K | 0.50× |
The strongest cross-interests of the Nut (fruit) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.85× | ||
| 02 | Adoption | Kids & Family | 2.79× | ||
| 03 | Refrigerator | Home & Garden | 2.35× | ||
| 04 | Hot tub | Home & Garden | 2.23× | ||
| 05 | Esso | Cars & Mobility | 2.22× | ||
| 06 | Mother's Day | Kids & Family | 2.20× | ||
| 07 | Local food | Food & Beverages | 2.19× | ||
| 08 | Satire | Literature | 2.19× | ||
| 09 | William Hill (bookmaker) | Games | 2.18× | ||
| 10 | Vegetable | Food & Beverages | 2.14× | ||
| 11 | Hobby | Home & Garden | 1.99× | ||
| 12 | Betfair | Games | 1.97× | ||
| 13 | Bakery | Food & Beverages | 1.97× | ||
| 14 | Organic food | Food & Beverages | 1.96× | ||
| 15 | Distilled beverage | Food & Beverages | 1.88× | ||
| 16 | Aldi | Shopping | 1.80× | ||
| 17 | Internet & Social Media | 1.65× | |||
| 18 | Kitchen | Home & Garden | 1.61× | ||
| 19 | Desserts | Food & Beverages | 1.61× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.55× | |
| Healthy Lifestyle | BALANCE | 1.34× | |
| DIY Mentality | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.90× | |
| Luxury Orientation | PREMIUM | 0.95× | |
| Patriotism | CONSERVATISM | 0.96× |
Nut (fruit) has an estimated audience of 5,543,762 people in United Kingdom, concentrated in England and South East.
71.7% of Nut (fruit) fans are female, 28.3% are male, with an average age of 44.7 years.
Nut (fruit) fans show strongest brand affinity for Wikipedia (2.85×), Hobby (1.99×), and William Hill (bookmaker) (2.18×) over the country average.
Nut (fruit) fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and East of England (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Nut (fruit) itself, the audience over-indexes on Hobby (1.99×), William Hill (bookmaker) (2.18×), Vegetable (2.14×), and Aldi (1.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Nut (fruit). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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