A data profile of the people who buy, follow and care about Cupcake in United Kingdom — modelled from more than twelve digital signal sources. Cupcake has an estimated audience of 7,115,303 people in United Kingdom.
The average Cupcake fan in United Kingdom is 41.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Matalan, Home Bargains, Icing (food), with strongest over-indexing on Matalan (2.33× the country average).
Demographically, the Cupcake audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cupcake fan in United Kingdom is more female, around 41.1 years old, with strong Creativity tendencies and a notable affinity for Matalan.
The key figures that characterise the Cupcake profile in United Kingdom.
79.6% are female, 20.4% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 79.6% |
| Male | 20.4% |
| Average age | 41.1 |
| Estimated audience size | 7,115,303 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Cupcake audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 10.8% |
| China | 8.2% |
Where the Cupcake audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.47× | |
| 02 | Yorkshire and the Humber | ~700K | 1.29× | |
| 03 | Wales | ~500K | 1.17× | |
| 04 | South East | ~1M | 1.11× | |
| 05 | North East | ~300K | 1.02× | |
| 06 | Scotland | ~600K | 0.98× | |
| 07 | England | ~5.5M | 0.95× | |
| 08 | Northern Ireland | ~200K | 0.91× | |
| 09 | East of England | ~600K | 0.88× | |
| 10 | South West | ~500K | 0.88× | |
| 11 | East Midlands | ~400K | 0.87× | |
| 12 | North West | ~400K | 0.50× |
The strongest cross-interests of the Cupcake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Icing (food) | Food & Beverages | 4.10× | ||
| 02 | Birthday cake | Food & Beverages | 3.65× | ||
| 03 | Cake decorating | Food & Beverages | 3.16× | ||
| 04 | Pastry | Food & Beverages | 2.39× | ||
| 05 | Matalan | Shopping | 2.33× | ||
| 06 | Bakery | Food & Beverages | 2.17× | ||
| 07 | Cream | Food & Beverages | 2.12× | ||
| 08 | Culinary art | Arts & Culture | 2.10× | ||
| 09 | Cookie | Food & Beverages | 2.05× | ||
| 10 | Katie Price | Fashion & Accessoires | 1.96× | ||
| 11 | Confectionery | Food & Beverages | 1.96× | ||
| 12 | Toddler | Kids & Family | 1.92× | ||
| 13 | Home Bargains | Shopping | 1.88× | ||
| 14 | New Look | Fashion & Accessoires | 1.85× | ||
| 15 | Dunelm | Home & Garden | 1.81× | ||
| 16 | Primark | Shopping | 1.71× | ||
| 17 | River Island | Fashion & Accessoires | 1.67× | ||
| 18 | Costa Coffee | Food & Beverages | 1.66× | ||
| 19 | Debenhams | Fashion & Accessoires | 1.55× | ||
| 20 | Chocolate | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.29× | |
| Extroversion | THRILL | 1.21× | |
| Tradition | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Risk Appetite | THRILL | 0.72× |
Cupcake has an estimated audience of 7,115,303 people in United Kingdom, concentrated in England and South East.
79.6% of Cupcake fans are female, 20.4% are male, with an average age of 41.1 years.
Cupcake fans show strongest brand affinity for Matalan (2.33×), Home Bargains (1.88×), and Icing (food) (4.1×) over the country average.
Cupcake fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Cupcake itself, the audience over-indexes on Home Bargains (1.88×), Icing (food) (4.1×), Dunelm (1.81×), and Primark (1.71×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cupcake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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