Matalan Audience in United Kingdom
Matalan has an estimated audience of 15,225,803 people in United Kingdom. 75.8% are female, 24.2% are male, average age 43.1. Top regions: England, Yorkshire and the Humber, Scotland. Top brand affinities: New Look, Dunelm, Primark, River Island, Home decorating ideas.
The average Matalan fan in United Kingdom is 43.1 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, Scotland. Top brand affinities include New Look, Dunelm, Primark, with strongest over-indexing on New Look (1.95× the country average). Demographically, the Matalan audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Matalan fans
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 43.1 |
| Estimated audience size | 15,225,803 |
Audience persona
The typical Matalan fan in United Kingdom is more female, around 43.1 years old, with strong Price Sensitivity tendencies and a notable affinity for New Look.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,530,251 | 0.74× |
| Yorkshire and the Humber | 1,929,405 | 1.58× |
| Scotland | 1,398,740 | 1.02× |
| South East | 1,354,983 | 0.66× |
| Wales | 1,061,075 | 1.22× |
| East of England | 1,045,219 | 0.75× |
| South West | 1,009,517 | 0.81× |
| West Midlands | 1,006,061 | 1.54× |
| North West | 979,757 | 0.6× |
| East Midlands | 939,080 | 0.88× |
| North East | 700,445 | 1.18× |
| Northern Ireland | 475,088 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| New Look | 1.95× | Fashion & Accessoires |
| Dunelm | 1.67× | Home & Garden |
| Primark | 1.53× | Shopping |
| River Island | 1.63× | Fashion & Accessoires |
| Home decorating ideas | 1.97× | Home & Garden |
| Home Design | 1.87× | Home & Garden |
| Home Interior Design | 1.87× | Home & Garden |
| Folic acid | 2.23× | Health |
| Healthy habits | 1.85× | Health |
| COS | 2.48× | Shopping |
| Health And Beauty | 2.07× | Beauty & Wellness |
| Gymshark | 1.77× | Sports |
| Christmas shopping | 2.87× | Shopping |
| Toddler | 1.55× | Kids & Family |
| Mumsnet | 1.77× | Kids & Family |
| Makeup Tutorials | 2.08× | Beauty & Wellness |
| Infant clothing | 1.8× | Kids & Family |
| Architecture & Design | 1.73× | Business & Career |
| Beauty & Fashion | 2.22× | Beauty & Wellness |
| Decoration | 2.32× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.5 |
| Creativity | OPEN | 1.32 |
| Family Orientation | CONSERVATISM | 1.32 |
| Indulgence | JOY | 1.26 |
| Individualism | JOY | 1.23 |
| Convenience Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 87.8% |
| Indonesia | 2.1% |
| France | 0.9% |
See Matalan audiences in other countries
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Frequently asked questions
How many fans does Matalan have in United Kingdom?
Matalan has an estimated audience of 15,225,803 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Matalan fans?
75.8% of Matalan fans are female, 24.2% are male, with an average age of 43.1 years.
Which brands do Matalan fans like most?
Matalan fans show strongest brand affinity for New Look (1.95×), Dunelm (1.67×), and Primark (1.53×) over the country average.
Where do Matalan fans live in United Kingdom?
Matalan fans in United Kingdom are most concentrated in England (reach 10,530,251), Yorkshire and the Humber (reach 1,929,405), and Scotland (reach 1,398,740). These three regions account for the largest share of the active audience.
What other brands do Matalan fans also like?
Beyond Matalan itself, the audience over-indexes on Dunelm (1.67×), Primark (1.53×), River Island (1.63×), and Home decorating ideas (1.97×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Matalan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.