A data profile of the people who buy, follow and care about Matalan in United Kingdom — modelled from more than twelve digital signal sources. Matalan has an estimated audience of 15,225,803 people in United Kingdom.
The average Matalan fan in United Kingdom is 43.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include New Look, Dunelm, Primark, with strongest over-indexing on New Look (1.95× the country average).
Demographically, the Matalan audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Pet Ownership, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Matalan fan in United Kingdom is more female, around 43.1 years old, with strong Pet Ownership tendencies and a notable affinity for New Look.
The key figures that characterise the Matalan profile in United Kingdom.
75.8% are female, 24.2% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 43.1 |
| Estimated audience size | 15,225,803 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Matalan audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 88.0% |
| Indonesia | 2.1% |
| Ireland | 0.9% |
Where the Matalan audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~2M | 1.58× | |
| 02 | West Midlands | ~1M | 1.54× | |
| 03 | Wales | ~1M | 1.22× | |
| 04 | North East | ~700K | 1.18× | |
| 05 | Scotland | ~1.5M | 1.02× | |
| 06 | Northern Ireland | ~500K | 1.01× | |
| 07 | East Midlands | ~900K | 0.88× | |
| 08 | South West | ~1M | 0.81× | |
| 09 | East of England | ~1M | 0.75× | |
| 10 | England | ~11M | 0.74× | |
| 11 | South East | ~1.5M | 0.66× | |
| 12 | North West | ~1M | 0.60× |
The strongest cross-interests of the Matalan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christmas shopping | Shopping | 2.87× | ||
| 02 | COS | Shopping | 2.48× | ||
| 03 | Decoration | Home & Garden | 2.32× | ||
| 04 | Folic acid | Health | 2.23× | ||
| 05 | Beauty & Fashion | Beauty & Wellness | 2.22× | ||
| 06 | Makeup Tutorials | Beauty & Wellness | 2.08× | ||
| 07 | Health And Beauty | Beauty & Wellness | 2.07× | ||
| 08 | Home decorating ideas | Home & Garden | 1.97× | ||
| 09 | New Look | Fashion & Accessoires | 1.95× | ||
| 10 | Home Design | Home & Garden | 1.87× | ||
| 11 | Home Interior Design | Home & Garden | 1.87× | ||
| 12 | Healthy habits | Health | 1.85× | ||
| 13 | Infant clothing | Kids & Family | 1.80× | ||
| 14 | Gymshark | Sports | 1.77× | ||
| 15 | Mumsnet | Kids & Family | 1.77× | ||
| 16 | Architecture & Design | Business & Career | 1.73× | ||
| 17 | Dunelm | Home & Garden | 1.67× | ||
| 18 | River Island | Fashion & Accessoires | 1.63× | ||
| 19 | Toddler | Kids & Family | 1.55× | ||
| 20 | Primark | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.24× | |
| Individualism | JOY | 1.20× | |
| Mindfulness | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Career Orientation | POWER | 0.73× |
Matalan's target market in United Kingdom covers an estimated 15,225,803 people, concentrated in England and Yorkshire and the Humber.
75.8% of the Matalan audience are female, 24.2% are male, with an average age of 43.1 years.
Matalan fans show strongest brand affinity for New Look (1.95×), Dunelm (1.67×), and Primark (1.53×) over the country average.
Matalan fans in United Kingdom are most concentrated in England (reach ~11M), Yorkshire and the Humber (reach ~2M), and Scotland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Matalan itself, the audience over-indexes on Dunelm (1.67×), Primark (1.53×), River Island (1.63×), and Home decorating ideas (1.97×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Matalan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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