A data profile of the people who buy, follow and care about Makeup Tutorials in United Kingdom — modelled from more than twelve digital signal sources. Makeup Tutorials has an estimated audience of 4,437,717 people in United Kingdom.
The average Makeup Tutorials fan in United Kingdom is 35.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Natural skin care, Newcast, Makeup Lessons, with strongest over-indexing on Natural skin care (4.04× the country average).
Demographically, the Makeup Tutorials audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Makeup Tutorials fan in United Kingdom is more female, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for Natural skin care.
The key figures that characterise the Makeup Tutorials profile in United Kingdom.
81.3% are female, 18.7% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 81.3% |
| Male | 18.7% |
| Average age | 35.9 |
| Estimated audience size | 4,437,717 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 28% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Makeup Tutorials audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 15.7% |
| China | 8.5% |
Where the Makeup Tutorials audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~700K | 1.45× | |
| 02 | Wales | ~300K | 1.18× | |
| 03 | East Midlands | ~300K | 1.10× | |
| 04 | South West | ~400K | 1.03× | |
| 05 | Northern Ireland | ~100K | 1.00× | |
| 06 | South East | ~600K | 0.99× | |
| 07 | East of England | ~400K | 0.99× | |
| 08 | Scotland | ~400K | 0.93× | |
| 09 | North East | ~200K | 0.93× | |
| 10 | Greater London | ~500K | 0.88× | |
| 11 | England | ~3.5M | 0.84× | |
| 12 | Yorkshire and the Humber | ~300K | 0.83× | |
| 13 | West Midlands | ~200K | 0.82× |
The strongest cross-interests of the Makeup Tutorials audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup Lessons | Beauty & Wellness | 5.31× | ||
| 02 | Curly Hair | Beauty & Wellness | 4.45× | ||
| 03 | Natural skin care | Beauty & Wellness | 4.04× | ||
| 04 | Hair Extensions | Beauty & Wellness | 3.92× | ||
| 05 | Nail polish | Beauty & Wellness | 3.65× | ||
| 06 | Braid | Home & Garden | 3.64× | ||
| 07 | Nail salon | Beauty & Wellness | 3.64× | ||
| 08 | Eye shadow | Beauty & Wellness | 3.61× | ||
| 09 | Foundation (cosmetics) | Beauty & Wellness | 3.56× | ||
| 10 | Eyelash extensions | Beauty & Wellness | 3.38× | ||
| 11 | Organic product | Food & Beverages | 3.33× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 3.31× | ||
| 13 | Pedicure | Beauty & Wellness | 3.21× | ||
| 14 | Zara | Shopping | 3.08× | ||
| 15 | Newcast | Business & Career | 3.07× | ||
| 16 | Manicure | Beauty & Wellness | 3.05× | ||
| 17 | Eyelash | Beauty & Wellness | 2.95× | ||
| 18 | Charlotte Tilbury | Beauty & Wellness | 2.79× | ||
| 19 | Skin care | Beauty & Wellness | 2.12× | ||
| 20 | Primark | Shopping | 1.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.68× | |
| Extroversion | THRILL | 1.65× | |
| Pet Ownership | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.30× | |
| Patriotism | CONSERVATISM | 0.36× | |
| Career Orientation | POWER | 0.47× |
Makeup Tutorials has an estimated audience of 4,437,717 people in United Kingdom, concentrated in England and North West.
81.3% of Makeup Tutorials fans are female, 18.7% are male, with an average age of 35.9 years.
Makeup Tutorials fans show strongest brand affinity for Natural skin care (4.04×), Newcast (3.07×), and Makeup Lessons (5.31×) over the country average.
Makeup Tutorials fans in United Kingdom are most concentrated in England (reach ~3.5M), North West (reach ~700K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Makeup Tutorials itself, the audience over-indexes on Newcast (3.07×), Makeup Lessons (5.31×), Anti-aging cream (3.31×), and Zara (3.08×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Makeup Tutorials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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