Skin care Audience in United Kingdom
Skin care has an estimated audience of 12,649,596 people in United Kingdom. 78.8% are female, 21.2% are male, average age 44.3. Top regions: England, North West, South East. Top brand affinities: Natural skin care, Moisturizer, Superdrug, Makeup Tutorials, Anti-aging cream.
The average Skin care fan in United Kingdom is 44.3 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include Natural skin care, Moisturizer, Superdrug, with strongest over-indexing on Natural skin care (3.4× the country average). Demographically, the Skin care audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Skin care fans
| Metric | Value |
|---|---|
| Female | 78.8% |
| Male | 21.2% |
| Average age | 44.3 |
| Estimated audience size | 12,649,596 |
Audience persona
The typical Skin care fan in United Kingdom is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Natural skin care.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,487,197 | 1.07× |
| North West | 2,030,298 | 1.5× |
| South East | 1,542,927 | 0.91× |
| Greater London | 1,298,987 | 0.79× |
| East of England | 1,183,788 | 1.03× |
| East Midlands | 1,066,126 | 1.2× |
| Scotland | 974,513 | 0.86× |
| South West | 969,911 | 0.93× |
| Yorkshire and the Humber | 900,598 | 0.89× |
| Wales | 687,126 | 0.95× |
| North East | 492,396 | 1× |
| Northern Ireland | 437,203 | 1.12× |
| West Midlands | 412,739 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural skin care | 3.4× | Beauty & Wellness |
| Moisturizer | 2.79× | Home & Garden |
| Superdrug | 1.86× | Shopping |
| Makeup Tutorials | 3.34× | Beauty & Wellness |
| Anti-aging cream | 2.81× | Beauty & Wellness |
| Matalan | 1.79× | Shopping |
| Sephora | 3.07× | Shopping |
| Charlotte Tilbury | 2.7× | Beauty & Wellness |
| Beauty salons | 1.63× | Beauty & Wellness |
| Natural product | 2.32× | Food & Beverages |
| Eyelash extensions | 3.1× | Beauty & Wellness |
| Dresses | 1.55× | Fashion & Accessoires |
| Eyelash | 2.6× | Beauty & Wellness |
| Debenhams | 1.81× | Fashion & Accessoires |
| Skin | 1.57× | Beauty & Wellness |
| Hair Extensions | 3.1× | Beauty & Wellness |
| Facial | 2.47× | Beauty & Wellness |
| Self care | 1.97× | Health |
| New Look | 1.9× | Fashion & Accessoires |
| Mascara | 2.88× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.44 |
| Design Affinity | PREMIUM | 1.27 |
| Creativity | OPEN | 1.21 |
| Price Sensitivity | PREMIUM | 1.21 |
| Mindfulness | BALANCE | 1.18 |
| Luxury Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 6.0% |
| United Kingdom | 4.5% |
See Skin care audiences in other countries
More Skin audiences in United Kingdom
- Skin (16,228,256)
- Natural skin care (6,611,626)
- Anti-aging cream (6,243,475)
- Ageing (5,663,108)
- Lip balm (3,430,926)
Frequently asked questions
How many fans does Skin care have in United Kingdom?
Skin care has an estimated audience of 12,649,596 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Skin care fans?
78.8% of Skin care fans are female, 21.2% are male, with an average age of 44.3 years.
Which brands do Skin care fans like most?
Skin care fans show strongest brand affinity for Natural skin care (3.4×), Moisturizer (2.79×), and Superdrug (1.86×) over the country average.
Where do Skin care fans live in United Kingdom?
Skin care fans in United Kingdom are most concentrated in England (reach 9,487,197), North West (reach 2,030,298), and South East (reach 1,542,927). These three regions account for the largest share of the active audience.
What other brands do Skin care fans also like?
Beyond Skin care itself, the audience over-indexes on Moisturizer (2.79×), Superdrug (1.86×), Makeup Tutorials (3.34×), and Anti-aging cream (2.81×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.