A data profile of the people who buy, follow and care about Lip balm in United Kingdom — modelled from more than twelve digital signal sources. Lip balm has an estimated audience of 3,430,926 people in United Kingdom.
The average Lip balm fan in United Kingdom is 39.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Face powder, Lip gloss, Concealer, with strongest over-indexing on Face powder (36.11× the country average).
Demographically, the Lip balm audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Lip balm fan in United Kingdom is more female, around 39.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Face powder.
The key figures that characterise the Lip balm profile in United Kingdom.
84.6% are female, 15.4% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 84.6% |
| Male | 15.4% |
| Average age | 39.1 |
| Estimated audience size | 3,430,926 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 23% |
of the worldwide Lip balm audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 26.1% |
| United States | 13.8% |
| United Kingdom | 5.2% |
Where the Lip balm audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.44× | |
| 02 | Yorkshire and the Humber | ~400K | 1.42× | |
| 03 | England | ~2.5M | 1.12× | |
| 04 | North East | ~100K | 1.08× | |
| 05 | South East | ~500K | 1.05× | |
| 06 | Scotland | ~300K | 1.00× | |
| 07 | Wales | ~200K | 1.00× | |
| 08 | Northern Ireland | ~90K | 0.89× | |
| 09 | East Midlands | ~200K | 0.88× | |
| 10 | East of England | ~300K | 0.87× | |
| 11 | South West | ~200K | 0.80× | |
| 12 | North West | ~200K | 0.52× |
The strongest cross-interests of the Lip balm audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Face powder | Beauty & Wellness | 36.11× | ||
| 02 | Lip gloss | Beauty & Wellness | 18.89× | ||
| 03 | Eyelid | Beauty & Wellness | 15.15× | ||
| 04 | Eyes Lips Face | Beauty & Wellness | 12.96× | ||
| 05 | Concealer | Beauty & Wellness | 12.41× | ||
| 06 | Foundation (cosmetics) | Beauty & Wellness | 12.31× | ||
| 07 | BB cream | Beauty & Wellness | 11.43× | ||
| 08 | Bank of Scotland | Business & Career | 10.65× | ||
| 09 | Anne, Princess Royal | Politics & Society | 10.32× | ||
| 10 | Eye shadow | Beauty & Wellness | 9.20× | ||
| 11 | Cleanser | Beauty & Wellness | 8.04× | ||
| 12 | Mascara | Beauty & Wellness | 7.95× | ||
| 13 | Lipstick | Beauty & Wellness | 7.50× | ||
| 14 | Eye liner | Beauty & Wellness | 7.25× | ||
| 15 | Moisturizer | Home & Garden | 6.38× | ||
| 16 | Eyebrow | Beauty & Wellness | 6.07× | ||
| 17 | Lip | Beauty & Wellness | 5.56× | ||
| 18 | Eyelash | Beauty & Wellness | 5.49× | ||
| 19 | Natural skin care | Beauty & Wellness | 5.47× | ||
| 20 | Superdrug | Shopping | 3.47× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.57× | |
| Creativity | OPEN | 1.55× | |
| Extroversion | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× | |
| Need for Security | CONSERVATISM | 0.61× | |
| Risk Appetite | THRILL | 0.64× |
Lip balm has an estimated audience of 3,430,926 people in United Kingdom, concentrated in England and South East.
84.6% of Lip balm fans are female, 15.4% are male, with an average age of 39.1 years.
Lip balm fans show strongest brand affinity for Face powder (36.11×), Lip gloss (18.89×), and Concealer (12.41×) over the country average.
Lip balm fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Lip balm itself, the audience over-indexes on Lip gloss (18.89×), Concealer (12.41×), Foundation (cosmetics) (12.31×), and Bank of Scotland (10.65×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Lip balm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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