A data profile of the people who buy, follow and care about Skin in United Kingdom — modelled from more than twelve digital signal sources. Skin has an estimated audience of 16,228,256 people in United Kingdom.
The average Skin fan in United Kingdom is 44.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Kitchen, Hobby, Volunteering, with strongest over-indexing on Kitchen (1.62× the country average).
Demographically, the Skin audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Skin fan in United Kingdom is more female, around 44.3 years old, with strong Extroversion tendencies and a notable affinity for Kitchen.
The key figures that characterise the Skin profile in United Kingdom.
76.2% are female, 23.8% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 76.2% |
| Male | 23.8% |
| Average age | 44.3 |
| Estimated audience size | 16,228,256 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Skin audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
Where the Skin audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~12M | 1.52× | |
| 02 | Yorkshire and the Humber | ~2M | 1.38× | |
| 03 | West Midlands | ~900K | 1.33× | |
| 04 | North East | ~800K | 1.19× | |
| 05 | East of England | ~1.5M | 1.05× | |
| 06 | Wales | ~800K | 0.91× | |
| 07 | South East | ~2M | 0.90× | |
| 08 | South West | ~1M | 0.86× | |
| 09 | Scotland | ~1M | 0.83× | |
| 10 | East Midlands | ~900K | 0.81× | |
| 11 | Northern Ireland | ~400K | 0.75× | |
| 12 | North West | ~900K | 0.49× |
The strongest cross-interests of the Skin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CC cream | Beauty & Wellness | 2.87× | ||
| 02 | Hormone | Health | 2.64× | ||
| 03 | BB cream | Beauty & Wellness | 2.33× | ||
| 04 | Adoption | Kids & Family | 2.09× | ||
| 05 | Mother's Day | Kids & Family | 2.00× | ||
| 06 | Volunteering | Politics & Society | 1.97× | ||
| 07 | Hot tub | Home & Garden | 1.95× | ||
| 08 | Dentistry | Business & Career | 1.76× | ||
| 09 | Refrigerator | Home & Garden | 1.73× | ||
| 10 | Hobby | Home & Garden | 1.71× | ||
| 11 | Wikipedia | Internet & Social Media | 1.71× | ||
| 12 | Charlotte Tilbury | Beauty & Wellness | 1.67× | ||
| 13 | Satire | Literature | 1.63× | ||
| 14 | Kitchen | Home & Garden | 1.62× | ||
| 15 | Natural skin care | Beauty & Wellness | 1.62× | ||
| 16 | Esso | Cars & Mobility | 1.60× | ||
| 17 | Internet & Social Media | 1.58× | |||
| 18 | Distilled beverage | Food & Beverages | 1.57× | ||
| 19 | Skin care | Beauty & Wellness | 1.57× | ||
| 20 | Aldi | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.39× | |
| Healthy Lifestyle | BALANCE | 1.20× | |
| Creativity | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.96× | |
| Patriotism | CONSERVATISM | 0.96× | |
| Luxury Orientation | PREMIUM | 0.96× |
Skin has an estimated audience of 16,228,256 people in United Kingdom, concentrated in England and South East.
76.2% of Skin fans are female, 23.8% are male, with an average age of 44.3 years.
Skin fans show strongest brand affinity for Kitchen (1.62×), Hobby (1.71×), and Volunteering (1.97×) over the country average.
Skin fans in United Kingdom are most concentrated in England (reach ~12M), South East (reach ~2M), and Yorkshire and the Humber (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Skin itself, the audience over-indexes on Hobby (1.71×), Volunteering (1.97×), Aldi (1.54×), and Distilled beverage (1.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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