Skin Audience in United Kingdom
Skin has an estimated audience of 16,228,256 people in United Kingdom. 76.2% are female, 23.8% are male, average age 44.3. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Weddings, Expensive Taste, Hobby, Purchase discount, WhatsApp.
The average Skin fan in United Kingdom is 44.3 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Weddings, Expensive Taste, Hobby, with strongest over-indexing on Weddings (1.94× the country average). Demographically, the Skin audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Skin fans
| Metric | Value |
|---|---|
| Female | 76.2% |
| Male | 23.8% |
| Average age | 44.3 |
| Estimated audience size | 16,228,256 |
Audience persona
The typical Skin fan in United Kingdom is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,171,192 | 1.52× |
| South East | 1,959,273 | 0.9× |
| Yorkshire and the Humber | 1,803,163 | 1.38× |
| East of England | 1,558,313 | 1.05× |
| Scotland | 1,204,630 | 0.82× |
| South West | 1,147,208 | 0.86× |
| West Midlands | 928,196 | 1.33× |
| East Midlands | 916,722 | 0.8× |
| Wales | 844,616 | 0.91× |
| North West | 818,816 | 0.47× |
| North East | 756,357 | 1.2× |
| Northern Ireland | 370,619 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.94× | Kids & Family |
| Expensive Taste | 2.53× | Business & Career |
| Hobby | 1.67× | Home & Garden |
| Purchase discount | 3.64× | Shopping |
| 1.68× | Internet & Social Media | |
| Distilled beverage | 1.62× | Food & Beverages |
| Aldi | 1.51× | Shopping |
| Mango | 3.56× | Shopping |
| Home business | 3.27× | Business & Career |
| Skin care | 1.62× | Beauty & Wellness |
| TripAdvisor | 1.64× | Travel & Leisure |
| La Roche-Posay | 4.42× | Beauty & Wellness |
| Volunteering | 1.62× | Politics & Society |
| Luxury yacht | 2.3× | Travel & Leisure |
| Refrigerator | 1.66× | Home & Garden |
| Real property | 2.07× | Home & Garden |
| Smyths Toys Superstores | 3.4× | Shopping |
| CC cream | 2.87× | Beauty & Wellness |
| Dentistry | 1.87× | Business & Career |
| Bored Panda | 2.58× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.22 |
| Extroversion | THRILL | 1.12 |
| Creativity | OPEN | 1.08 |
| Luxury Orientation | PREMIUM | 1.07 |
| Design Affinity | PREMIUM | 1.07 |
| Social Media Usage | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
See Skin audiences in other countries
More Skin audiences in United Kingdom
- Skin care (12,649,596)
- Natural skin care (6,611,626)
- Anti-aging cream (6,243,475)
- Ageing (5,663,108)
- Lip balm (3,430,926)
Frequently asked questions
How many fans does Skin have in United Kingdom?
Skin has an estimated audience of 16,228,256 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Skin fans?
76.2% of Skin fans are female, 23.8% are male, with an average age of 44.3 years.
Which brands do Skin fans like most?
Skin fans show strongest brand affinity for Weddings (1.94×), Expensive Taste (2.53×), and Hobby (1.67×) over the country average.
Where do Skin fans live in United Kingdom?
Skin fans in United Kingdom are most concentrated in England (reach 12,171,192), South East (reach 1,959,273), and Yorkshire and the Humber (reach 1,803,163). These three regions account for the largest share of the active audience.
What other brands do Skin fans also like?
Beyond Skin itself, the audience over-indexes on Expensive Taste (2.53×), Hobby (1.67×), Purchase discount (3.64×), and WhatsApp (1.68×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.