A data profile of the people who buy, follow and care about Skin in Canada — modelled from more than twelve digital signal sources. Skin has an estimated audience of 6,818,579 people in Canada.
The average Skin fan in Canada is 41.1 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Skin care, Personal care, Taylor Swift, with strongest over-indexing on Skin care (1.83× the country average).
Demographically, the Skin audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Skin fan in Canada is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Skin care.
The key figures that characterise the Skin profile in Canada.
71.3% are female, 28.7% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 41.1 |
| Estimated audience size | 6,818,579 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Skin audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
Where the Skin audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2.5M | 1.55× | |
| 02 | British Columbia | ~1.5M | 1.29× | |
| 03 | Ontario | ~3.5M | 1.25× | |
| 04 | Alberta | ~900K | 1.09× | |
| 05 | Manitoba | ~300K | 1.00× | |
| 06 | Saskatchewan | ~200K | 0.96× | |
| 07 | Nova Scotia | ~200K | 0.91× | |
| 08 | New Brunswick | ~100K | 0.87× | |
| 09 | Newfoundland and Labrador | ~90K | 0.84× | |
| 10 | Prince Edward Island | ~30K | 0.82× |
The strongest cross-interests of the Skin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Permanent makeup | Beauty & Wellness | 1.87× | ||
| 02 | Skin care | Beauty & Wellness | 1.83× | ||
| 03 | Lip balm | Beauty & Wellness | 1.83× | ||
| 04 | Hair removal | Beauty & Wellness | 1.71× | ||
| 05 | Artificial nails | Beauty & Wellness | 1.71× | ||
| 06 | Millie Bobby Brown | Movies & TV | 1.70× | ||
| 07 | Waxing | Beauty & Wellness | 1.69× | ||
| 08 | Natural skin care | Beauty & Wellness | 1.66× | ||
| 09 | Urban Outfitters | Shopping | 1.65× | ||
| 10 | Day spa | Beauty & Wellness | 1.62× | ||
| 11 | Nail salon | Beauty & Wellness | 1.59× | ||
| 12 | Kylie Jenner | Movies & TV | 1.59× | ||
| 13 | Gluten-free diet | Food & Beverages | 1.57× | ||
| 14 | Hair iron | Beauty & Wellness | 1.57× | ||
| 15 | Essential oil | Home & Garden | 1.56× | ||
| 16 | Body modification | Beauty & Wellness | 1.55× | ||
| 17 | Personal care | Health | 1.52× | ||
| 18 | Taylor Swift | Music & Radio | 1.52× | ||
| 19 | Makeup Tutorials | Beauty & Wellness | 1.52× | ||
| 20 | Kim Kardashian | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.52× | |
| Mindfulness | BALANCE | 1.25× | |
| Indulgence | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Social Media Usage | JOY | 0.95× |
Skin has an estimated audience of 6,818,579 people in Canada, concentrated in Ontario and Quebec.
71.3% of Skin fans are female, 28.7% are male, with an average age of 41.1 years.
Skin fans show strongest brand affinity for Skin care (1.83×), Personal care (1.52×), and Taylor Swift (1.52×) over the country average.
Skin fans in Canada are most concentrated in Ontario (reach ~3.5M), Quebec (reach ~2.5M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Skin itself, the audience over-indexes on Personal care (1.52×), Taylor Swift (1.52×), Natural skin care (1.66×), and Millie Bobby Brown (1.7×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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