Skin Audience in Canada
Skin has an estimated audience of 6,818,579 people in Canada. 71.3% are female, 28.7% are male, average age 41.1. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Skin care, Personal care, Taylor Swift, Millie Bobby Brown, Natural skin care.
The average Skin fan in Canada is 41.1 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Skin care, Personal care, Taylor Swift, with strongest over-indexing on Skin care (1.83× the country average). Demographically, the Skin audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Skin fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 41.1 |
| Estimated audience size | 6,818,579 |
Audience persona
The typical Skin fan in Canada is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Skin care.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,579,923 | 1.25× |
| Quebec | 2,537,967 | 1.55× |
| British Columbia | 1,319,725 | 1.29× |
| Alberta | 914,485 | 1.09× |
| Manitoba | 254,608 | 1.0× |
| Saskatchewan | 206,885 | 0.96× |
| Nova Scotia | 185,587 | 0.91× |
| New Brunswick | 137,417 | 0.87× |
| Newfoundland and Labrador | 87,158 | 0.84× |
| Prince Edward Island | 27,420 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Skin care | 1.83× | Beauty & Wellness |
| Personal care | 1.52× | Health |
| Taylor Swift | 1.52× | Music & Radio |
| Millie Bobby Brown | 1.7× | Movies & TV |
| Natural skin care | 1.66× | Beauty & Wellness |
| Urban Outfitters | 1.65× | Shopping |
| Permanent makeup | 1.87× | Beauty & Wellness |
| Hair removal | 1.71× | Beauty & Wellness |
| Makeup Tutorials | 1.52× | Beauty & Wellness |
| Waxing | 1.69× | Beauty & Wellness |
| Gluten-free diet | 1.57× | Food & Beverages |
| Body modification | 1.55× | Beauty & Wellness |
| Artificial nails | 1.71× | Beauty & Wellness |
| Essential oil | 1.56× | Home & Garden |
| Nail salon | 1.59× | Beauty & Wellness |
| Kim Kardashian | 1.52× | Movies & TV |
| Hair iron | 1.57× | Beauty & Wellness |
| Kylie Jenner | 1.59× | Movies & TV |
| Lip balm | 1.83× | Beauty & Wellness |
| Day spa | 1.62× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.52 |
| Mindfulness | BALANCE | 1.25 |
| Indulgence | JOY | 1.24 |
| Family Orientation | CONSERVATISM | 1.19 |
| Design Affinity | PREMIUM | 1.19 |
| Creativity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
See Skin audiences in other countries
More Skin audiences in Canada
- Skin care (5,710,111)
- Ageing (2,992,385)
- Natural skin care (2,901,093)
- Anti-aging cream (2,475,681)
- Dermatology (1,339,416)
Frequently asked questions
How many fans does Skin have in Canada?
Skin has an estimated audience of 6,818,579 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Skin fans?
71.3% of Skin fans are female, 28.7% are male, with an average age of 41.1 years.
Which brands do Skin fans like most?
Skin fans show strongest brand affinity for Skin care (1.83×), Personal care (1.52×), and Taylor Swift (1.52×) over the country average.
Where do Skin fans live in Canada?
Skin fans in Canada are most concentrated in Ontario (reach 3,579,923), Quebec (reach 2,537,967), and British Columbia (reach 1,319,725). These three regions account for the largest share of the active audience.
What other brands do Skin fans also like?
Beyond Skin itself, the audience over-indexes on Personal care (1.52×), Taylor Swift (1.52×), Millie Bobby Brown (1.7×), and Natural skin care (1.66×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.