Skin Audience in Spain
Skin has an estimated audience of 8,807,959 people in Spain. 75.3% are female, 24.7% are male, average age 46.1. Top brand affinities: Singer-songwriter, MSN, Aldi, TripAdvisor, Sports nutrition.
Top brand affinities include Singer-songwriter, MSN, Aldi, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Skin audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Design Affinity, Creativity.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Skin fans
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 46.1 |
| Estimated audience size | 8,807,959 |
Audience persona
The typical Skin fan in Spain is more female, around 46.1 years old, with strong Design Affinity tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 5.26× | News |
| Aldi | 3.54× | Shopping |
| TripAdvisor | 4.1× | Travel & Leisure |
| Sports nutrition | 7.93× | Food & Beverages |
| Julio Iglesias | 2.9× | Music & Radio |
| Stradivarius | 2.54× | Shopping |
| Iberia (airline) | 1.8× | Travel & Leisure |
| CAC 40 | 2.77× | Business & Career |
| Movistar | 2.26× | Technology & Electronics |
| 1.85× | Internet & Social Media | |
| Oncology | 5.64× | Health |
| Orange | 2.69× | Technology & Electronics |
| Pedicure | 2.85× | Beauty & Wellness |
| Makeup Tutorials | 3.46× | Beauty & Wellness |
| Mapfre | 2.39× | Business & Career |
| Hair removal | 3.36× | Beauty & Wellness |
| Hair conditioner | 3.46× | Beauty & Wellness |
| Formentera | 4.71× | Travel & Leisure |
| Lunch | 2.67× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.25 |
| Creativity | OPEN | 1.16 |
| Family Orientation | CONSERVATISM | 1.1 |
| Mindfulness | BALANCE | 1.08 |
| Extroversion | THRILL | 1.04 |
| DIY Mentality | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
See Skin audiences in other countries
More Skin audiences in Spain
- Skin care (7,276,677)
- Anti-aging cream (5,209,018)
- Natural skin care (5,087,513)
- Ageing (2,280,738)
- Dermatology (1,632,882)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.