A data profile of the people who buy, follow and care about Aldi in Spain — modelled from more than twelve digital signal sources. Aldi has an estimated audience of 9,256,990 people in Spain.
The average Aldi fan in Spain is 46.4 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana.
Top brand affinities include Supermarket, Chain store, Lidl, with strongest over-indexing on Supermarket (5.42× the country average).
Demographically, the Aldi audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Creativity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Aldi fan in Spain is more female, around 46.4 years old, with strong Creativity tendencies and a notable affinity for Supermarket.
The key figures that characterise the Aldi profile in Spain.
72.9% are female, 27.1% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 46.4 |
| Estimated audience size | 9,256,990 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 37% |
of the worldwide Aldi audience comes from Spain.
| Country | Share |
|---|---|
| United States | 36.0% |
| Germany | 10.4% |
| United Kingdom | 9.9% |
Where the Aldi audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~600K | 2.46× | |
| 02 | Comunidad Valenciana | ~2M | 1.72× | |
| 03 | Catalonia | ~3M | 1.69× | |
| 04 | Andalusia | ~2.5M | 1.51× | |
| 05 | Region of Murcia | ~500K | 1.45× | |
| 06 | Canary Islands | ~500K | 1.15× | |
| 07 | Community of Madrid | ~1.5M | 1.03× | |
| 08 | Navarre | ~90K | 0.80× | |
| 09 | Cantabria | ~90K | 0.75× | |
| 10 | Basque Autonomous Country | ~300K | 0.73× | |
| 11 | Extremadura | ~100K | 0.73× | |
| 12 | Castile and León | ~300K | 0.66× | |
| 13 | Castilla-La Mancha | ~200K | 0.64× | |
| 14 | Aragon | ~100K | 0.58× | |
| 15 | La Rioja | ~20K | 0.38× | |
| 16 | Galicia | ~200K | 0.37× | |
| 17 | Principality of Asturias | ~80K | 0.37× |
The strongest cross-interests of the Aldi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chain store | Shopping | 5.82× | ||
| 02 | Zadar | Travel & Leisure | 5.62× | ||
| 03 | Supermarket | Shopping | 5.42× | ||
| 04 | Hipercor | Shopping | 3.49× | ||
| 05 | Brico Dépôt | Shopping | 3.19× | ||
| 06 | Lidl | Shopping | 3.17× | ||
| 07 | IBEX 35 | Business & Career | 3.11× | ||
| 08 | Semana | News | 3.08× | ||
| 09 | IKEA | Home & Garden | 2.93× | ||
| 10 | Carrefour | Shopping | 2.93× | ||
| 11 | La Caixa | Business & Career | 2.62× | ||
| 12 | Mercadona | Shopping | 2.53× | ||
| 13 | Infant | Kids & Family | 2.35× | ||
| 14 | Culinary art | Arts & Culture | 2.34× | ||
| 15 | Kitchen | Home & Garden | 2.30× | ||
| 16 | 20 minutos | News | 2.29× | ||
| 17 | El Confidencial | News | 2.24× | ||
| 18 | Furniture | Home & Garden | 2.19× | ||
| 19 | La Vanguardia | News | 2.15× | ||
| 20 | Child | Kids & Family | 2.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.63× | |
| Convenience Orientation | PREMIUM | 1.59× | |
| Spirituality | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Risk Appetite | THRILL | 0.67× | |
| Early Adopter Mentality | POWER | 0.75× |
Aldi's target market in Spain covers an estimated 9,256,990 people, concentrated in Catalonia and Andalusia.
72.9% of the Aldi audience are female, 27.1% are male, with an average age of 46.4 years.
Aldi fans show strongest brand affinity for Supermarket (5.42×), Chain store (5.82×), and Lidl (3.17×) over the country average.
Aldi fans in Spain are most concentrated in Catalonia (reach ~3M), Andalusia (reach ~2.5M), and Comunidad Valenciana (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Aldi itself, the audience over-indexes on Chain store (5.82×), Lidl (3.17×), IBEX 35 (3.11×), and IKEA (2.93×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Aldi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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