Aldi Audience in Spain
Aldi has an estimated audience of 9,256,990 people in Spain. 72.9% are female, 27.1% are male, average age 46.4. Top regions: Catalonia, Andalusia, Comunidad Valenciana. Top brand affinities: Supermarket, Chain store, Lidl, IBEX 35, IKEA.
The average Aldi fan in Spain is 46.4 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana. Top brand affinities include Supermarket, Chain store, Lidl, with strongest over-indexing on Supermarket (5.42× the country average). Demographically, the Aldi audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Aldi fans
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 46.4 |
| Estimated audience size | 9,256,990 |
Audience persona
The typical Aldi fan in Spain is more female, around 46.4 years old, with strong Quality Awareness tendencies and a notable affinity for Supermarket.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,829,832 | 1.69× |
| Andalusia | 2,747,703 | 1.51× |
| Comunidad Valenciana | 1,783,202 | 1.72× |
| Community of Madrid | 1,602,619 | 1.03× |
| Balearic Islands | 639,661 | 2.46× |
| Canary Islands | 533,198 | 1.15× |
| Region of Murcia | 461,106 | 1.45× |
| Castile and León | 267,679 | 0.66× |
| Basque Autonomous Country | 253,545 | 0.73× |
| Castilla-La Mancha | 241,504 | 0.64× |
| Galicia | 157,207 | 0.36× |
| Extremadura | 146,205 | 0.73× |
| Aragon | 141,420 | 0.58× |
| Navarre | 92,117 | 0.79× |
| Cantabria | 87,856 | 0.75× |
| Principality of Asturias | 79,815 | 0.37× |
| La Rioja | 21,816 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Supermarket | 5.42× | Shopping |
| Chain store | 5.82× | Shopping |
| Lidl | 3.17× | Shopping |
| IBEX 35 | 3.11× | Business & Career |
| IKEA | 2.93× | Home & Garden |
| Semana | 3.08× | News |
| Carrefour | 2.93× | Shopping |
| La Vanguardia | 2.15× | News |
| El Confidencial | 2.24× | News |
| Brico Dépôt | 3.19× | Shopping |
| Child | 2.11× | Kids & Family |
| Mercadona | 2.53× | Shopping |
| Furniture | 2.19× | Home & Garden |
| Hipercor | 3.49× | Shopping |
| La Caixa | 2.62× | Business & Career |
| Zadar | 5.62× | Travel & Leisure |
| Infant | 2.35× | Kids & Family |
| MSN | 2.85× | News |
| Kitchen | 2.3× | Home & Garden |
| Culinary art | 2.34× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.32 |
| Family Orientation | CONSERVATISM | 1.23 |
| Price Sensitivity | PREMIUM | 1.15 |
| Creativity | OPEN | 1.09 |
| Convenience Orientation | PREMIUM | 1.06 |
| DIY Mentality | THRILL | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.1% |
| Germany | 10.4% |
| United Kingdom | 10.0% |
See Aldi audiences in other countries
More Supermarket audiences in Spain
- Lidl (10,674,142)
- Mercadona (10,608,236)
- Carrefour (9,760,437)
- Carrefour Express (8,766,989)
- Carrefour Market (5,638,025)
Frequently asked questions
How many fans does Aldi have in Spain?
Aldi has an estimated audience of 9,256,990 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Aldi fans?
72.9% of Aldi fans are female, 27.1% are male, with an average age of 46.4 years.
Which brands do Aldi fans like most?
Aldi fans show strongest brand affinity for Supermarket (5.42×), Chain store (5.82×), and Lidl (3.17×) over the country average.
Where do Aldi fans live in Spain?
Aldi fans in Spain are most concentrated in Catalonia (reach 2,829,832), Andalusia (reach 2,747,703), and Comunidad Valenciana (reach 1,783,202). These three regions account for the largest share of the active audience.
What other brands do Aldi fans also like?
Beyond Aldi itself, the audience over-indexes on Chain store (5.82×), Lidl (3.17×), IBEX 35 (3.11×), and IKEA (2.93×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Aldi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.