Kitchen Audience in Spain
Kitchen has an estimated audience of 11,175,469 people in Spain. 65.5% are female, 34.5% are male, average age 48.1. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Cooking, Family, Cosmetics, House, Furniture.
The average Kitchen fan in Spain is 48.1 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Cooking, Family, Cosmetics, with strongest over-indexing on Cooking (1.7× the country average). Demographically, the Kitchen audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Kitchen fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 48.1 |
| Estimated audience size | 11,175,469 |
Audience persona
The typical Kitchen fan in Spain is more female, around 48.1 years old, with strong Community Orientation tendencies and a notable affinity for Cooking.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 2,378,658 | 1.08× |
| Catalonia | 2,285,958 | 1.13× |
| Community of Madrid | 2,034,394 | 1.08× |
| Comunidad Valenciana | 1,513,824 | 1.21× |
| Canary Islands | 684,893 | 1.23× |
| Galicia | 499,080 | 0.95× |
| Region of Murcia | 475,366 | 1.24× |
| Castile and León | 472,680 | 0.97× |
| Castilla-La Mancha | 412,512 | 0.91× |
| Basque Autonomous Country | 409,571 | 0.98× |
| Balearic Islands | 375,741 | 1.2× |
| Aragon | 273,752 | 0.93× |
| Principality of Asturias | 230,135 | 0.87× |
| Extremadura | 194,439 | 0.81× |
| Navarre | 112,800 | 0.81× |
| Cantabria | 108,053 | 0.77× |
| La Rioja | 60,883 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cooking | 1.7× | Food & Beverages |
| Family | 1.54× | Kids & Family |
| Cosmetics | 1.55× | Beauty & Wellness |
| House | 1.7× | Home & Garden |
| Furniture | 1.67× | Home & Garden |
| Recipes | 1.75× | Food & Beverages |
| Hotels | 1.58× | Travel & Leisure |
| Home improvement | 1.69× | Home & Garden |
| Iberia (airline) | 1.51× | Travel & Leisure |
| Woman | 1.53× | Kids & Family |
| Footwear | 1.52× | Fashion & Accessoires |
| Mercadona | 1.73× | Shopping |
| Real estate | 1.57× | Business & Career |
| Architecture | 1.59× | Business & Career |
| Beauty salons | 1.61× | Beauty & Wellness |
| Hair products | 1.62× | Beauty & Wellness |
| Eating | 1.68× | Food & Beverages |
| Quality of life | 1.53× | Health |
| Boutiques | 1.57× | Fashion & Accessoires |
| Dresses | 1.65× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.22 |
| Family Orientation | CONSERVATISM | 1.15 |
| Design Affinity | PREMIUM | 1.14 |
| Indulgence | JOY | 1.11 |
| Quality Awareness | PREMIUM | 1.1 |
| DIY Mentality | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
See Kitchen audiences in other countries
More Home & Garden audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Kitchen have in Spain?
Kitchen has an estimated audience of 11,175,469 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Kitchen fans?
65.5% of Kitchen fans are female, 34.5% are male, with an average age of 48.1 years.
Which brands do Kitchen fans like most?
Kitchen fans show strongest brand affinity for Cooking (1.7×), Family (1.54×), and Cosmetics (1.55×) over the country average.
Where do Kitchen fans live in Spain?
Kitchen fans in Spain are most concentrated in Andalusia (reach 2,378,658), Catalonia (reach 2,285,958), and Community of Madrid (reach 2,034,394). These three regions account for the largest share of the active audience.
What other brands do Kitchen fans also like?
Beyond Kitchen itself, the audience over-indexes on Family (1.54×), Cosmetics (1.55×), House (1.7×), and Furniture (1.67×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.