A data profile of the people who buy, follow and care about Kitchen in Spain — modelled from more than twelve digital signal sources. Kitchen has an estimated audience of 11,175,469 people in Spain.
The average Kitchen fan in Spain is 48.1 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Cooking, Family, Cosmetics, with strongest over-indexing on Cooking (1.7× the country average).
Demographically, the Kitchen audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Creativity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Kitchen fan in Spain is more female, around 48.1 years old, with strong Creativity tendencies and a notable affinity for Cooking.
The key figures that characterise the Kitchen profile in Spain.
65.5% are female, 34.5% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 48.1 |
| Estimated audience size | 11,175,469 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 40% |
of the worldwide Kitchen audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
Where the Kitchen audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~1.5M | 1.19× | |
| 02 | Canary Islands | ~700K | 1.19× | |
| 03 | Region of Murcia | ~400K | 1.17× | |
| 04 | Balearic Islands | ~400K | 1.15× | |
| 05 | Catalonia | ~2.5M | 1.12× | |
| 06 | Andalusia | ~2.5M | 1.08× | |
| 07 | Community of Madrid | ~2M | 1.08× | |
| 08 | Castile and León | ~500K | 0.98× | |
| 09 | Basque Autonomous Country | ~400K | 0.98× | |
| 10 | Galicia | ~500K | 0.96× | |
| 11 | Aragon | ~300K | 0.96× | |
| 12 | La Rioja | ~70K | 0.96× | |
| 13 | Castilla-La Mancha | ~400K | 0.94× | |
| 14 | Principality of Asturias | ~200K | 0.93× | |
| 15 | Navarre | ~100K | 0.92× | |
| 16 | Extremadura | ~200K | 0.91× | |
| 17 | Cantabria | ~100K | 0.90× |
The strongest cross-interests of the Kitchen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Recipes | Food & Beverages | 1.75× | ||
| 02 | Mercadona | Shopping | 1.73× | ||
| 03 | Cooking | Food & Beverages | 1.70× | ||
| 04 | House | Home & Garden | 1.70× | ||
| 05 | Home improvement | Home & Garden | 1.69× | ||
| 06 | Eating | Food & Beverages | 1.68× | ||
| 07 | Furniture | Home & Garden | 1.67× | ||
| 08 | Dresses | Fashion & Accessoires | 1.65× | ||
| 09 | Hair products | Beauty & Wellness | 1.62× | ||
| 10 | Beauty salons | Beauty & Wellness | 1.61× | ||
| 11 | Architecture | Business & Career | 1.59× | ||
| 12 | Hotels | Travel & Leisure | 1.58× | ||
| 13 | Real estate | Business & Career | 1.57× | ||
| 14 | Boutiques | Fashion & Accessoires | 1.57× | ||
| 15 | Cosmetics | Beauty & Wellness | 1.55× | ||
| 16 | Family | Kids & Family | 1.54× | ||
| 17 | Woman | Kids & Family | 1.53× | ||
| 18 | Quality of life | Health | 1.53× | ||
| 19 | Footwear | Fashion & Accessoires | 1.52× | ||
| 20 | Iberia (airline) | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.41× | |
| DIY Mentality | THRILL | 1.38× | |
| Community Orientation | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.87× | |
| Urban Lifestyle | OPEN | 0.89× | |
| Travelling | THRILL | 0.90× |
Kitchen has an estimated audience of 11,175,469 people in Spain, concentrated in Andalusia and Catalonia.
65.5% of Kitchen fans are female, 34.5% are male, with an average age of 48.1 years.
Kitchen fans show strongest brand affinity for Cooking (1.7×), Family (1.54×), and Cosmetics (1.55×) over the country average.
Kitchen fans in Spain are most concentrated in Andalusia (reach ~2.5M), Catalonia (reach ~2.5M), and Community of Madrid (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Kitchen itself, the audience over-indexes on Family (1.54×), Cosmetics (1.55×), House (1.7×), and Furniture (1.67×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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