A data profile of the people who buy, follow and care about Kitchen in Italy — modelled from more than twelve digital signal sources. Kitchen has an estimated audience of 15,551,316 people in Italy.
The average Kitchen fan in Italy is 46.1 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Child development, Medjugorje, Baby toys, with strongest over-indexing on Child development (1.5× the country average).
Demographically, the Kitchen audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 20 regions tracked by Rascasse.
The typical Kitchen fan in Italy is more female, around 46.1 years old, with strong Spirituality tendencies and a notable affinity for Child development.
The key figures that characterise the Kitchen profile in Italy.
60.4% are female, 39.6% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 46.1 |
| Estimated audience size | 15,551,316 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Kitchen audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
Where the Kitchen audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~6M | 2.28× | |
| 02 | Lazio | ~3M | 1.57× | |
| 03 | Veneto | ~1.5M | 1.13× | |
| 04 | Sicilia | ~1.5M | 1.10× | |
| 05 | Tuscany | ~1M | 1.07× | |
| 06 | Campania | ~2M | 1.04× | |
| 07 | Emilia-Romagna | ~1.5M | 1.04× | |
| 08 | Piedmont | ~1M | 1.04× | |
| 09 | Puglia | ~1M | 1.04× | |
| 10 | Friuli-Venezia Giulia | ~300K | 0.97× | |
| 11 | Aosta Valley | ~40K | 0.94× | |
| 12 | Liguria | ~400K | 0.93× | |
| 13 | Marche | ~400K | 0.92× | |
| 14 | Trentino-Alto Adige/Südtirol | ~300K | 0.92× | |
| 15 | Molise | ~70K | 0.92× | |
| 16 | Basilicata | ~100K | 0.91× | |
| 17 | Calabria | ~400K | 0.90× | |
| 18 | Sardinia | ~400K | 0.90× | |
| 19 | Abruzzo | ~300K | 0.89× | |
| 20 | Umbria | ~200K | 0.89× |
The strongest cross-interests of the Kitchen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PlumpJack Winery | Food & Beverages | 1.70× | ||
| 02 | Pocono Mountains | Travel & Leisure | 1.61× | ||
| 03 | Mount Airy Casino Resort | Travel & Leisure | 1.61× | ||
| 04 | The Only Way Is Essex | Movies & TV | 1.60× | ||
| 05 | Rachel Gibson (writer) | Literature | 1.60× | ||
| 06 | South China Sea | Travel & Leisure | 1.58× | ||
| 07 | Macy's Thanksgiving Day Parade | Travel & Leisure | 1.58× | ||
| 08 | Baby toys | Kids & Family | 1.57× | ||
| 09 | Craps | Games | 1.57× | ||
| 10 | Personality | Business & Career | 1.57× | ||
| 11 | Emoticon | Internet & Social Media | 1.53× | ||
| 12 | Gillian Flynn | Literature | 1.53× | ||
| 13 | Kim Harrison | Literature | 1.53× | ||
| 14 | Sophie Kinsella | Literature | 1.52× | ||
| 15 | Medjugorje | Travel & Leisure | 1.51× | ||
| 16 | Brenda Novak | Literature | 1.51× | ||
| 17 | Lisa Gardner | Literature | 1.51× | ||
| 18 | Lora Leigh | Literature | 1.51× | ||
| 19 | Child development | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.14× | |
| Creativity | OPEN | 1.12× | |
| Extroversion | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Risk Appetite | THRILL | 0.85× | |
| Patriotism | CONSERVATISM | 0.87× |
Kitchen has an estimated audience of 15,551,316 people in Italy, concentrated in Lombardy and Lazio.
60.4% of Kitchen fans are female, 39.6% are male, with an average age of 46.1 years.
Kitchen fans show strongest brand affinity for Child development (1.5×), Medjugorje (1.51×), and Baby toys (1.57×) over the country average.
Kitchen fans in Italy are most concentrated in Lombardy (reach ~6M), Lazio (reach ~3M), and Campania (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Kitchen itself, the audience over-indexes on Medjugorje (1.51×), Baby toys (1.57×), Pocono Mountains (1.61×), and Emoticon (1.53×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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