Kitchen Audience in Italy
Kitchen has an estimated audience of 15,551,316 people in Italy. 60.4% are female, 39.6% are male, average age 46.1. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Child development, Medjugorje, Baby toys, Pocono Mountains, Emoticon.
The average Kitchen fan in Italy is 46.1 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Child development, Medjugorje, Baby toys, with strongest over-indexing on Child development (1.5× the country average). Demographically, the Kitchen audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 20 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Kitchen fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 46.1 |
| Estimated audience size | 15,551,316 |
Audience persona
The typical Kitchen fan in Italy is more female, around 46.1 years old, with strong Indulgence tendencies and a notable affinity for Child development.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 6,315,965 | 2.31× |
| Lazio | 3,056,180 | 1.6× |
| Campania | 1,821,842 | 1.04× |
| Sicilia | 1,500,711 | 1.11× |
| Veneto | 1,409,246 | 1.15× |
| Emilia-Romagna | 1,326,061 | 1.04× |
| Piedmont | 1,201,257 | 1.04× |
| Tuscany | 1,121,473 | 1.09× |
| Puglia | 1,118,947 | 1.04× |
| Calabria | 403,062 | 0.85× |
| Liguria | 391,855 | 0.9× |
| Sardinia | 368,406 | 0.84× |
| Marche | 342,262 | 0.88× |
| Abruzzo | 279,366 | 0.82× |
| Friuli-Venezia Giulia | 276,931 | 0.94× |
| Trentino-Alto Adige/Südtirol | 252,432 | 0.86× |
| Umbria | 192,059 | 0.76× |
| Basilicata | 105,030 | 0.74× |
| Molise | 37,847 | 0.51× |
| Aosta Valley | 18,235 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Child development | 1.5× | Business & Career |
| Medjugorje | 1.51× | Travel & Leisure |
| Baby toys | 1.57× | Kids & Family |
| Pocono Mountains | 1.61× | Travel & Leisure |
| Emoticon | 1.53× | Internet & Social Media |
| Craps | 1.57× | Games |
| Sophie Kinsella | 1.52× | Literature |
| Personality | 1.57× | Business & Career |
| South China Sea | 1.58× | Travel & Leisure |
| Gillian Flynn | 1.53× | Literature |
| The Only Way Is Essex | 1.6× | Movies & TV |
| Lisa Gardner | 1.51× | Literature |
| Brenda Novak | 1.51× | Literature |
| Mount Airy Casino Resort | 1.61× | Travel & Leisure |
| Kim Harrison | 1.53× | Literature |
| Macy's Thanksgiving Day Parade | 1.58× | Travel & Leisure |
| Lora Leigh | 1.51× | Literature |
| Rachel Gibson (writer) | 1.6× | Literature |
| PlumpJack Winery | 1.7× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.49 |
| DIY Mentality | THRILL | 1.42 |
| Design Affinity | PREMIUM | 1.31 |
| Quality Awareness | PREMIUM | 1.3 |
| Extroversion | THRILL | 1.28 |
| Community Orientation | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
See Kitchen audiences in other countries
More Home & Garden audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Kitchen have in Italy?
Kitchen has an estimated audience of 15,551,316 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Kitchen fans?
60.4% of Kitchen fans are female, 39.6% are male, with an average age of 46.1 years.
Which brands do Kitchen fans like most?
Kitchen fans show strongest brand affinity for Child development (1.5×), Medjugorje (1.51×), and Baby toys (1.57×) over the country average.
Where do Kitchen fans live in Italy?
Kitchen fans in Italy are most concentrated in Lombardy (reach 6,315,965), Lazio (reach 3,056,180), and Campania (reach 1,821,842). These three regions account for the largest share of the active audience.
What other brands do Kitchen fans also like?
Beyond Kitchen itself, the audience over-indexes on Medjugorje (1.51×), Baby toys (1.57×), Pocono Mountains (1.61×), and Emoticon (1.53×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.