Kitchen Audience in France
Kitchen has an estimated audience of 9,462,129 people in France. 61.4% are female, 38.6% are male, average age 45.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: France, Cuisine, EBay, Beverages, Boutiques.
The average Kitchen fan in France is 45.6 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include France, Cuisine, EBay, with strongest over-indexing on France (1.99× the country average). Demographically, the Kitchen audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Kitchen fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 45.6 |
| Estimated audience size | 9,462,129 |
Audience persona
The typical Kitchen fan in France is more female, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for France.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 7,096,597 | 4.65× |
| Auvergne-Rhône-Alpes | 909,294 | 0.82× |
| Provence-Alpes-Côte d'Azur | 720,804 | 1.03× |
| Hauts-de-France | 706,826 | 0.85× |
| Nouvelle-Aquitaine | 661,411 | 0.79× |
| Occitanie | 602,470 | 0.74× |
| Grand Est | 562,311 | 0.73× |
| Pays de la Loire | 323,186 | 0.62× |
| Normandy | 278,261 | 0.6× |
| Brittany | 252,881 | 0.55× |
| Bourgogne-Franche-Comté | 242,258 | 0.63× |
| Centre-Val de Loire | 241,830 | 0.68× |
| Corsica | 14,679 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| France | 1.99× | Travel & Leisure |
| Cuisine | 2.1× | Food & Beverages |
| EBay | 2.84× | Shopping |
| Beverages | 1.96× | Food & Beverages |
| Boutiques | 2.54× | Fashion & Accessoires |
| Holiday | 2.78× | Travel & Leisure |
| Do it yourself (DIY) | 2.07× | Home & Garden |
| Weddings | 3.49× | Kids & Family |
| Photography | 1.83× | Arts & Culture |
| Natural product | 3.74× | Food & Beverages |
| Jewelry | 2.24× | Fashion & Accessoires |
| IKEA | 2.37× | Home & Garden |
| Italian cuisine | 3.29× | Food & Beverages |
| Child | 2.1× | Kids & Family |
| Discount stores | 1.95× | Shopping |
| House | 2× | Home & Garden |
| Furniture | 2.12× | Home & Garden |
| Living room | 4.17× | Home & Garden |
| Flower | 2.45× | Home & Garden |
| Hair products | 2.47× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.1 |
| Mindfulness | BALANCE | 2.06 |
| Indulgence | JOY | 1.85 |
| Community Orientation | OPEN | 1.73 |
| Design Affinity | PREMIUM | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
See Kitchen audiences in other countries
More Home & Garden audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Kitchen have in France?
Kitchen has an estimated audience of 9,462,129 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Kitchen fans?
61.4% of Kitchen fans are female, 38.6% are male, with an average age of 45.6 years.
Which brands do Kitchen fans like most?
Kitchen fans show strongest brand affinity for France (1.99×), Cuisine (2.1×), and EBay (2.84×) over the country average.
Where do Kitchen fans live in France?
Kitchen fans in France are most concentrated in Île-de-France (reach 7,096,597), Auvergne-Rhône-Alpes (reach 909,294), and Provence-Alpes-Côte d'Azur (reach 720,804). These three regions account for the largest share of the active audience.
What other brands do Kitchen fans also like?
Beyond Kitchen itself, the audience over-indexes on Cuisine (2.1×), EBay (2.84×), Beverages (1.96×), and Boutiques (2.54×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.