A data profile of the people who buy, follow and care about Kitchen in France — modelled from more than twelve digital signal sources. Kitchen has an estimated audience of 9,462,129 people in France.
The average Kitchen fan in France is 45.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include France, Cuisine, EBay, with strongest over-indexing on France (1.99× the country average).
Demographically, the Kitchen audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Price Sensitivity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Kitchen fan in France is more female, around 45.6 years old, with strong Price Sensitivity tendencies and a notable affinity for France.
The key figures that characterise the Kitchen profile in France.
61.4% are female, 38.6% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 45.6 |
| Estimated audience size | 9,462,129 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Kitchen audience comes from France.
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
Where the Kitchen audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~7M | 4.62× | |
| 02 | Provence-Alpes-Côte d'Azur | ~700K | 1.02× | |
| 03 | Corsica | ~40K | 0.89× | |
| 04 | Hauts-de-France | ~700K | 0.87× | |
| 05 | Auvergne-Rhône-Alpes | ~900K | 0.83× | |
| 06 | Nouvelle-Aquitaine | ~700K | 0.82× | |
| 07 | Grand Est | ~600K | 0.78× | |
| 08 | Centre-Val de Loire | ~300K | 0.78× | |
| 09 | Occitanie | ~600K | 0.77× | |
| 10 | Bourgogne-Franche-Comté | ~300K | 0.75× | |
| 11 | Normandy | ~300K | 0.72× | |
| 12 | Pays de la Loire | ~400K | 0.70× | |
| 13 | Brittany | ~300K | 0.67× |
The strongest cross-interests of the Kitchen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Living room | Home & Garden | 4.17× | ||
| 02 | Natural product | Food & Beverages | 3.74× | ||
| 03 | Weddings | Kids & Family | 3.49× | ||
| 04 | Italian cuisine | Food & Beverages | 3.29× | ||
| 05 | EBay | Shopping | 2.84× | ||
| 06 | Holiday | Travel & Leisure | 2.78× | ||
| 07 | Boutiques | Fashion & Accessoires | 2.54× | ||
| 08 | Hair products | Beauty & Wellness | 2.47× | ||
| 09 | Flower | Home & Garden | 2.45× | ||
| 10 | IKEA | Home & Garden | 2.37× | ||
| 11 | Jewelry | Fashion & Accessoires | 2.24× | ||
| 12 | Furniture | Home & Garden | 2.12× | ||
| 13 | Cuisine | Food & Beverages | 2.10× | ||
| 14 | Child | Kids & Family | 2.10× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 2.07× | ||
| 16 | House | Home & Garden | 2.00× | ||
| 17 | France | Travel & Leisure | 1.99× | ||
| 18 | Beverages | Food & Beverages | 1.96× | ||
| 19 | Discount stores | Shopping | 1.95× | ||
| 20 | Photography | Arts & Culture | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.03× | |
| Travelling | THRILL | 1.96× | |
| Luxury Orientation | PREMIUM | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Risk Appetite | THRILL | 0.90× |
Kitchen has an estimated audience of 9,462,129 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
61.4% of Kitchen fans are female, 38.6% are male, with an average age of 45.6 years.
Kitchen fans show strongest brand affinity for France (1.99×), Cuisine (2.1×), and EBay (2.84×) over the country average.
Kitchen fans in France are most concentrated in Île-de-France (reach ~7M), Auvergne-Rhône-Alpes (reach ~900K), and Hauts-de-France (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Kitchen itself, the audience over-indexes on Cuisine (2.1×), EBay (2.84×), Beverages (1.96×), and Boutiques (2.54×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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