Cuisine Audience in France
Cuisine has an estimated audience of 22,069,176 people in France. 58.8% are female, 41.2% are male, average age 43.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Vueling, Google News, Harry Potter, Real property, Airbnb.
The average Cuisine fan in France is 43.5 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Vueling, Google News, Harry Potter, with strongest over-indexing on Vueling (18× the country average). Demographically, the Cuisine audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Cuisine fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 43.5 |
| Estimated audience size | 22,069,176 |
Audience persona
The typical Cuisine fan in France is more female, around 43.5 years old, with strong Sustainability tendencies and a notable affinity for Vueling.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,473,986 | 0.88× |
| Auvergne-Rhône-Alpes | 2,908,914 | 1.12× |
| Nouvelle-Aquitaine | 2,195,308 | 1.13× |
| Occitanie | 2,192,505 | 1.15× |
| Hauts-de-France | 1,958,324 | 1.01× |
| Grand Est | 1,916,842 | 1.07× |
| Provence-Alpes-Côte d'Azur | 1,674,806 | 1.02× |
| Pays de la Loire | 1,221,079 | 1× |
| Brittany | 1,055,440 | 0.98× |
| Normandy | 1,009,469 | 0.94× |
| Bourgogne-Franche-Comté | 955,863 | 1.07× |
| Centre-Val de Loire | 826,806 | 1× |
| Corsica | 69,457 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vueling | 18× | Travel & Leisure |
| Google News | 2.26× | News |
| Harry Potter | 1.8× | Movies & TV |
| Real property | 2.42× | Home & Garden |
| Airbnb | 2.19× | Travel & Leisure |
| Crédit Mutuel | 2.18× | Business & Career |
| Happiness | 1.74× | Health |
| EasyJet | 1.92× | Travel & Leisure |
| Ryanair | 1.88× | Travel & Leisure |
| Dentistry | 4.92× | Business & Career |
| Spas | 1.68× | Beauty & Wellness |
| RC Lens | 2.25× | Sports |
| Conforama | 1.64× | Home & Garden |
| Hairstyle | 1.76× | Beauty & Wellness |
| Fast food | 1.7× | Food & Beverages |
| Recreation | 1.6× | Travel & Leisure |
| Zoom lens | 4.69× | Technology & Electronics |
| BlaBlaCar | 2.17× | Cars & Mobility |
| Google Photos | 3.22× | Technology & Electronics |
| Breaking news | 2.3× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.26 |
| Mindfulness | BALANCE | 1.26 |
| Design Affinity | PREMIUM | 1.26 |
| Social Media Usage | JOY | 1.23 |
| Extroversion | THRILL | 1.21 |
| Creativity | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
See Cuisine audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Cuisine have in France?
Cuisine has an estimated audience of 22,069,176 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Cuisine fans?
58.8% of Cuisine fans are female, 41.2% are male, with an average age of 43.5 years.
Which brands do Cuisine fans like most?
Cuisine fans show strongest brand affinity for Vueling (18×), Google News (2.26×), and Harry Potter (1.8×) over the country average.
Where do Cuisine fans live in France?
Cuisine fans in France are most concentrated in Île-de-France (reach 3,473,986), Auvergne-Rhône-Alpes (reach 2,908,914), and Nouvelle-Aquitaine (reach 2,195,308). These three regions account for the largest share of the active audience.
What other brands do Cuisine fans also like?
Beyond Cuisine itself, the audience over-indexes on Google News (2.26×), Harry Potter (1.8×), Real property (2.42×), and Airbnb (2.19×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.