A data profile of the people who buy, follow and care about Cuisine in France — modelled from more than twelve digital signal sources. Cuisine has an estimated audience of 22,069,176 people in France.
The average Cuisine fan in France is 43.5 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (245.3× the country average).
Demographically, the Cuisine audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Cuisine fan in France is more female, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Cuisine profile in France.
58.8% are female, 41.2% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 43.5 |
| Estimated audience size | 22,069,176 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Cuisine audience comes from France.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
Where the Cuisine audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Occitanie | ~2M | 1.15× | |
| 02 | Nouvelle-Aquitaine | ~2M | 1.13× | |
| 03 | Auvergne-Rhône-Alpes | ~3M | 1.12× | |
| 04 | Grand Est | ~2M | 1.07× | |
| 05 | Bourgogne-Franche-Comté | ~1M | 1.07× | |
| 06 | Provence-Alpes-Côte d'Azur | ~1.5M | 1.02× | |
| 07 | Hauts-de-France | ~2M | 1.01× | |
| 08 | Pays de la Loire | ~1M | 1.00× | |
| 09 | Centre-Val de Loire | ~800K | 1.00× | |
| 10 | Brittany | ~1M | 0.98× | |
| 11 | Normandy | ~1M | 0.94× | |
| 12 | Île-de-France | ~3.5M | 0.88× | |
| 13 | Corsica | ~70K | 0.66× |
The strongest cross-interests of the Cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 245.30× | ||
| 02 | Selfridges | Shopping | 242.14× | ||
| 03 | Christmas Gift | Kids & Family | 39.03× | ||
| 04 | Christmas tree | Kids & Family | 26.92× | ||
| 05 | Kitchen garden | Home & Garden | 14.80× | ||
| 06 | Breast Cancer awareness | Health | 14.80× | ||
| 07 | Girl power | Politics & Society | 13.46× | ||
| 08 | Islamic banking | Business & Career | 12.76× | ||
| 09 | Broadcasting of sports events | Movies & TV | 12.66× | ||
| 10 | Dentistry | Business & Career | 11.17× | ||
| 11 | Zoom lens | Technology & Electronics | 11.07× | ||
| 12 | Hormone | Health | 9.60× | ||
| 13 | Sustainable products | Politics & Society | 8.53× | ||
| 14 | Online banking | Business & Career | 4.18× | ||
| 15 | Vueling | Travel & Leisure | 3.75× | ||
| 16 | BlaBlaCar | Cars & Mobility | 3.11× | ||
| 17 | Breaking news | Movies & TV | 2.59× | ||
| 18 | Kitchen | Home & Garden | 2.10× | ||
| 19 | Real property | Home & Garden | 1.94× | ||
| 20 | Airbnb | Travel & Leisure | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.62× | |
| Individualism | JOY | 1.51× | |
| Sustainability | BALANCE | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.89× | |
| Indulgence | JOY | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Cuisine has an estimated audience of 22,069,176 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
58.8% of Cuisine fans are female, 41.2% are male, with an average age of 43.5 years.
Cuisine fans show strongest brand affinity for Love & Sex (245.3×), Christmas Gift (39.03×), and Christmas tree (26.92×) over the country average.
Cuisine fans in France are most concentrated in Île-de-France (reach ~3.5M), Auvergne-Rhône-Alpes (reach ~3M), and Nouvelle-Aquitaine (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Cuisine itself, the audience over-indexes on Christmas Gift (39.03×), Christmas tree (26.92×), Kitchen garden (14.8×), and Broadcasting of sports events (12.66×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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