Cuisine Audience in Canada
Cuisine has an estimated audience of 12,434,145 people in Canada. 55.4% are female, 44.6% are male, average age 40.5. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: Real property, Dinner, Seafood, Online food ordering, Bad Bunny.
The average Cuisine fan in Canada is 40.5 years old, more female, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include Real property, Dinner, Seafood, with strongest over-indexing on Real property (1.52× the country average). Demographically, the Cuisine audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Cuisine fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 40.5 |
| Estimated audience size | 12,434,145 |
Audience persona
The typical Cuisine fan in Canada is more female, around 40.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 7,200,000 | 6.21× |
| Ontario | 3,353,969 | 0.64× |
| British Columbia | 1,161,900 | 0.62× |
| Alberta | 687,483 | 0.45× |
| New Brunswick | 223,928 | 0.78× |
| Manitoba | 213,050 | 0.46× |
| Saskatchewan | 187,983 | 0.48× |
| Nova Scotia | 171,524 | 0.46× |
| Newfoundland and Labrador | 113,217 | 0.6× |
| Prince Edward Island | 45,102 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.52× | Home & Garden |
| Dinner | 1.59× | Food & Beverages |
| Seafood | 1.71× | Food & Beverages |
| Online food ordering | 1.82× | Food & Beverages |
| Bad Bunny | 1.78× | Music & Radio |
| Uniqlo | 1.53× | Shopping |
| Street food | 1.66× | Food & Beverages |
| Tabloid (newspaper format) | 1.59× | Literature |
| Vehicle insurance | 1.5× | Cars & Mobility |
| Non-alcoholic beverage | 1.82× | Food & Beverages |
| Espresso | 1.6× | Food & Beverages |
| Pay television | 1.58× | Movies & TV |
| Cappuccino | 1.79× | Food & Beverages |
| Sushi | 1.76× | Food & Beverages |
| Uber | 1.5× | Cars & Mobility |
| Balenciaga | 1.74× | Fashion & Accessoires |
| Levi Strauss & Co. | 1.61× | Fashion & Accessoires |
| Mineral water | 1.82× | Food & Beverages |
| Sweepstakes | 1.82× | Games |
| ALDO Shoes | 1.59× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.32 |
| Early Adopter Mentality | POWER | 1.16 |
| Indulgence | JOY | 1.1 |
| Healthy Lifestyle | BALANCE | 1.09 |
| Risk Appetite | THRILL | 1.09 |
| LGBTQ+ Identity | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
See Cuisine audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Cuisine have in Canada?
Cuisine has an estimated audience of 12,434,145 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Cuisine fans?
55.4% of Cuisine fans are female, 44.6% are male, with an average age of 40.5 years.
Which brands do Cuisine fans like most?
Cuisine fans show strongest brand affinity for Real property (1.52×), Dinner (1.59×), and Seafood (1.71×) over the country average.
Where do Cuisine fans live in Canada?
Cuisine fans in Canada are most concentrated in Quebec (reach 7,200,000), Ontario (reach 3,353,969), and British Columbia (reach 1,161,900). These three regions account for the largest share of the active audience.
What other brands do Cuisine fans also like?
Beyond Cuisine itself, the audience over-indexes on Dinner (1.59×), Seafood (1.71×), Online food ordering (1.82×), and Bad Bunny (1.78×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.