A data profile of the people who buy, follow and care about Cuisine in Canada — modelled from more than twelve digital signal sources. Cuisine has an estimated audience of 12,434,145 people in Canada.
The average Cuisine fan in Canada is 40.5 years old, more female, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Real property, Dinner, Seafood, with strongest over-indexing on Real property (1.52× the country average).
Demographically, the Cuisine audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Cuisine fan in Canada is more female, around 40.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Real property.
The key figures that characterise the Cuisine profile in Canada.
55.4% are female, 44.6% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 40.5 |
| Estimated audience size | 12,434,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Cuisine audience comes from Canada.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
Where the Cuisine audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~7M | 6.21× | |
| 02 | New Brunswick | ~200K | 0.78× | |
| 03 | Prince Edward Island | ~50K | 0.74× | |
| 04 | Ontario | ~3.5M | 0.64× | |
| 05 | British Columbia | ~1M | 0.62× | |
| 06 | Newfoundland and Labrador | ~100K | 0.60× | |
| 07 | Saskatchewan | ~200K | 0.48× | |
| 08 | Manitoba | ~200K | 0.46× | |
| 09 | Nova Scotia | ~200K | 0.46× | |
| 10 | Alberta | ~700K | 0.45× |
The strongest cross-interests of the Cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online food ordering | Food & Beverages | 1.82× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 1.82× | ||
| 03 | Mineral water | Food & Beverages | 1.82× | ||
| 04 | Sweepstakes | Games | 1.82× | ||
| 05 | Cappuccino | Food & Beverages | 1.79× | ||
| 06 | Bad Bunny | Music & Radio | 1.78× | ||
| 07 | Sushi | Food & Beverages | 1.76× | ||
| 08 | Balenciaga | Fashion & Accessoires | 1.74× | ||
| 09 | Seafood | Food & Beverages | 1.71× | ||
| 10 | Street food | Food & Beverages | 1.66× | ||
| 11 | Levi Strauss & Co. | Fashion & Accessoires | 1.61× | ||
| 12 | Espresso | Food & Beverages | 1.60× | ||
| 13 | Dinner | Food & Beverages | 1.59× | ||
| 14 | Tabloid (newspaper format) | Literature | 1.59× | ||
| 15 | ALDO Shoes | Fashion & Accessoires | 1.59× | ||
| 16 | Pay television | Movies & TV | 1.58× | ||
| 17 | Uniqlo | Shopping | 1.53× | ||
| 18 | Real property | Home & Garden | 1.52× | ||
| 19 | Vehicle insurance | Cars & Mobility | 1.50× | ||
| 20 | Uber | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.32× | |
| Early Adopter Mentality | POWER | 1.16× | |
| Indulgence | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Need for Security | CONSERVATISM | 0.90× |
Cuisine has an estimated audience of 12,434,145 people in Canada, concentrated in Quebec and Ontario.
55.4% of Cuisine fans are female, 44.6% are male, with an average age of 40.5 years.
Cuisine fans show strongest brand affinity for Real property (1.52×), Dinner (1.59×), and Seafood (1.71×) over the country average.
Cuisine fans in Canada are most concentrated in Quebec (reach ~7M), Ontario (reach ~3.5M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Cuisine itself, the audience over-indexes on Dinner (1.59×), Seafood (1.71×), Bad Bunny (1.78×), and Online food ordering (1.82×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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