Cuisine Audience in Brazil
Cuisine has an estimated audience of 26,444,118 people in Brazil. 65.6% are female, 34.4% are male, average age 41.5. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Harry Potter, São Paulo FC, TikTok.
Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Harry Potter, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.81× the country average). Demographically, the Cuisine audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Mindfulness, Need for Security.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Cuisine fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 41.5 |
| Estimated audience size | 26,444,118 |
Audience persona
The typical Cuisine fan in Brazil is more female, around 41.5 years old, with strong Mindfulness tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.81× | Sports |
| Sport Club Corinthians Paulista | 1.97× | Sports |
| Harry Potter | 1.79× | Movies & TV |
| São Paulo FC | 1.89× | Sports |
| TikTok | 2.55× | Internet & Social Media |
| Neymar | 2.03× | Sports |
| Cruzeiro Esporte Clube | 1.64× | Sports |
| Children's clothing | 3× | Fashion & Accessoires |
| Sport Club Internacional | 1.81× | Sports |
| Cupcake | 3.05× | Food & Beverages |
| Grêmio Foot-Ball Porto Alegrense | 1.94× | Sports |
| UEFA Champions League | 2.08× | Sports |
| Organic food | 2.5× | Food & Beverages |
| Radio | 2.39× | Technology & Electronics |
| AliExpress | 2.29× | Shopping |
| Spotify | 2.04× | Internet & Social Media |
| Lojas Renner | 2.5× | Fashion & Accessoires |
| Discounts and allowances | 2.76× | Shopping |
| Skin care | 2.5× | Beauty & Wellness |
| Home Appliances | 2.02× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.1 |
| Need for Security | CONSERVATISM | 1.99 |
| Design Affinity | PREMIUM | 1.7 |
| Spirituality | BALANCE | 1.66 |
| Sustainability | BALANCE | 1.59 |
| Luxury Orientation | PREMIUM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
See Cuisine audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.