A data profile of the people who buy, follow and care about Grilling in Brazil — modelled from more than twelve digital signal sources. Grilling has an estimated audience of 6,240,285 people in Brazil.
The average Grilling fan in Brazil is 40.1 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Barbecue, Charcoal, Steakhouse, with strongest over-indexing on Barbecue (2.85× the country average).
Demographically, the Grilling audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Grilling fan in Brazil is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Barbecue.
The key figures that characterise the Grilling profile in Brazil.
60.2% are female, 39.8% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 40.1 |
| Estimated audience size | 6,240,285 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Grilling audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 27.6% |
| Japan | 5.9% |
| United Kingdom | 4.0% |
Where the Grilling audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~200K | 1.92× | |
| 02 | Espírito Santo | ~200K | 1.65× | |
| 03 | São Paulo | ~2M | 1.37× | |
| 04 | Rio Grande do Sul | ~500K | 1.34× | |
| 05 | Rio de Janeiro | ~800K | 1.29× | |
| 06 | Paraná | ~400K | 1.17× | |
| 07 | Mato Grosso do Sul | ~100K | 1.15× | |
| 08 | Santa Catarina | ~300K | 1.08× | |
| 09 | Minas Gerais | ~700K | 1.07× | |
| 10 | Pará | ~200K | 1.06× | |
| 11 | Rio Grande do Norte | ~100K | 1.04× | |
| 12 | Maranhão | ~200K | 1.03× | |
| 13 | Bahia | ~400K | 1.01× | |
| 14 | Amazonas | ~100K | 0.96× | |
| 15 | Ceará | ~300K | 0.95× | |
| 16 | Pernambuco | ~300K | 0.91× | |
| 17 | Goiás | ~200K | 0.89× | |
| 18 | Tocantins | ~40K | 0.88× | |
| 19 | Rondônia | ~40K | 0.86× | |
| 20 | Amapá | ~20K | 0.86× | |
| 21 | Alagoas | ~80K | 0.84× | |
| 22 | Roraima | ~10K | 0.84× | |
| 23 | Acre | ~20K | 0.82× | |
| 24 | Paraíba | ~100K | 0.81× | |
| 25 | Mato Grosso | ~90K | 0.81× | |
| 26 | Sergipe | ~50K | 0.72× | |
| 27 | Piauí | ~60K | 0.71× |
The strongest cross-interests of the Grilling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frosty (frozen dairy dessert) | Brand | 18.56× | ||
| 02 | Charcoal | Home & Garden | 8.11× | ||
| 03 | Steakhouse | Food & Beverages | 4.74× | ||
| 04 | Pork | Food & Beverages | 4.69× | ||
| 05 | Barbecue grill | Home & Garden | 4.17× | ||
| 06 | Steak | Food & Beverages | 3.71× | ||
| 07 | Chicken (food) | Food & Beverages | 3.67× | ||
| 08 | Take-out | Food & Beverages | 2.92× | ||
| 09 | German cuisine | Food & Beverages | 2.92× | ||
| 10 | Barbecue | Food & Beverages | 2.85× | ||
| 11 | Beef | Food & Beverages | 2.82× | ||
| 12 | Lunch | Food & Beverages | 2.70× | ||
| 13 | Culinary art | Arts & Culture | 2.43× | ||
| 14 | Snack food | Food & Beverages | 2.13× | ||
| 15 | Meat | Food & Beverages | 2.12× | ||
| 16 | Eating | Food & Beverages | 2.01× | ||
| 17 | Fast food | Food & Beverages | 1.70× | ||
| 18 | Barbie | Movies & TV | 1.59× | ||
| 19 | Gastronomy | Food & Beverages | 1.57× | ||
| 20 | Cuisine | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.89× | |
| Convenience Orientation | PREMIUM | 1.57× | |
| Urban Lifestyle | OPEN | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.86× | |
| Tradition | CONSERVATISM | 0.97× | |
| Social Media Usage | JOY | 0.98× |
Grilling has an estimated audience of 6,240,285 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
60.2% of Grilling fans are female, 39.8% are male, with an average age of 40.1 years.
Grilling fans show strongest brand affinity for Barbecue (2.85×), Charcoal (8.11×), and Steakhouse (4.74×) over the country average.
Grilling fans in Brazil are most concentrated in São Paulo (reach ~2M), Rio de Janeiro (reach ~800K), and Minas Gerais (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Grilling itself, the audience over-indexes on Charcoal (8.11×), Steakhouse (4.74×), Barbecue grill (4.17×), and Chicken (food) (3.67×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Grilling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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