A data profile of the people who buy, follow and care about Grilling in Italy — modelled from more than twelve digital signal sources. Grilling has an estimated audience of 5,576,868 people in Italy.
The average Grilling fan in Italy is 43.0 years old, balanced, and lives primarily in Veneto.
The audience is concentrated in Veneto, Lombardy, Lazio.
Top brand affinities include Arts and music, Steak, Beef, with strongest over-indexing on Arts and music (1.51× the country average).
Demographically, the Grilling audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Grilling fan in Italy is balanced, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Arts and music.
The key figures that characterise the Grilling profile in Italy.
48.1% are female, 51.9% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 43.0 |
| Estimated audience size | 5,576,868 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Grilling audience comes from Italy.
| Country | Share |
|---|---|
| United States | 27.6% |
| Japan | 5.9% |
| United Kingdom | 4.0% |
Where the Grilling audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~300K | 2.83× | |
| 02 | Veneto | ~1M | 2.34× | |
| 03 | Friuli-Venezia Giulia | ~100K | 1.31× | |
| 04 | Sardinia | ~200K | 1.13× | |
| 05 | Sicilia | ~500K | 1.05× | |
| 06 | Lombardy | ~1M | 1.00× | |
| 07 | Lazio | ~700K | 0.99× | |
| 08 | Aosta Valley | ~10K | 0.96× | |
| 09 | Molise | ~20K | 0.90× | |
| 10 | Emilia-Romagna | ~400K | 0.89× | |
| 11 | Piedmont | ~400K | 0.89× | |
| 12 | Puglia | ~300K | 0.88× | |
| 13 | Liguria | ~100K | 0.86× | |
| 14 | Tuscany | ~300K | 0.85× | |
| 15 | Basilicata | ~40K | 0.85× | |
| 16 | Umbria | ~70K | 0.79× | |
| 17 | Campania | ~500K | 0.78× | |
| 18 | Calabria | ~100K | 0.75× | |
| 19 | Abruzzo | ~90K | 0.75× | |
| 20 | Marche | ~100K | 0.73× |
The strongest cross-interests of the Grilling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbecue grill | Home & Garden | 5.31× | ||
| 02 | Steak | Food & Beverages | 4.73× | ||
| 03 | Beef | Food & Beverages | 4.49× | ||
| 04 | Steakhouse | Food & Beverages | 4.23× | ||
| 05 | Pork | Food & Beverages | 4.18× | ||
| 06 | Fish (food) | Food & Beverages | 3.98× | ||
| 07 | Sausage | Food & Beverages | 3.78× | ||
| 08 | Draught beer | Food & Beverages | 3.65× | ||
| 09 | Culinary art | Arts & Culture | 2.61× | ||
| 10 | Meat | Food & Beverages | 2.30× | ||
| 11 | Barbecue | Food & Beverages | 2.14× | ||
| 12 | Dinner | Food & Beverages | 2.10× | ||
| 13 | Lunch | Food & Beverages | 2.09× | ||
| 14 | Customer service | Business & Career | 2.08× | ||
| 15 | Cheese | Food & Beverages | 2.07× | ||
| 16 | Kitchen | Home & Garden | 1.85× | ||
| 17 | Pasta | Food & Beverages | 1.83× | ||
| 18 | Conad | Shopping | 1.56× | ||
| 19 | Arts and music | Arts & Culture | 1.51× | ||
| 20 | Recipes | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.07× | |
| Convenience Orientation | PREMIUM | 1.48× | |
| Community Orientation | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.98× | |
| Social Media Usage | JOY | 1.03× | |
| Extroversion | THRILL | 1.04× |
Grilling has an estimated audience of 5,576,868 people in Italy, concentrated in Veneto and Lombardy.
48.1% of Grilling fans are female, 51.9% are male, with an average age of 43.0 years.
Grilling fans show strongest brand affinity for Arts and music (1.51×), Steak (4.73×), and Beef (4.49×) over the country average.
Grilling fans in Italy are most concentrated in Veneto (reach ~1M), Lombardy (reach ~1M), and Lazio (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Grilling itself, the audience over-indexes on Steak (4.73×), Beef (4.49×), Barbecue grill (5.31×), and Meat (2.3×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Grilling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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