Conad Target Market in Italy
Conad has an estimated audience of 18,084,151 people in Italy. 63.8% are female, 36.2% are male, average age 45.9. Top regions: Lazio, Lombardy, Emilia-Romagna. Top brand affinities: Babybel, Nasiriyah, Nick Young (basketball), Grêmio Esportivo Brasil.
The average Conad fan in Italy is 45.9 years old, more female, and lives primarily in Lazio. The audience is concentrated in Lazio, Lombardy, Emilia-Romagna. Top brand affinities include Babybel, Nasiriyah, Nick Young (basketball), with strongest over-indexing on Babybel (1.61× the country average). Demographically, the Conad audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 20 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Customer demographics of Conad
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 45.9 |
| Estimated audience size | 18,084,151 |
Audience persona
The typical Conad fan in Italy is more female, around 45.9 years old, with strong Pet Ownership tendencies and a notable affinity for Babybel.
Conad customers by region in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lazio | ~3M | 1.46× |
| Lombardy | ~2.5M | 0.75× |
| Emilia-Romagna | ~2.5M | 1.53× |
| Tuscany | ~2M | 1.56× |
| Campania | ~2M | 0.88× |
| Sicilia | ~1.5M | 0.96× |
| Veneto | ~900K | 0.65× |
| Piedmont | ~900K | 0.67× |
| Puglia | ~900K | 0.7× |
| Calabria | ~800K | 1.45× |
| Sardinia | ~800K | 1.54× |
| Marche | ~500K | 1.16× |
| Abruzzo | ~500K | 1.22× |
| Umbria | ~400K | 1.41× |
| Liguria | ~400K | 0.74× |
| Trentino-Alto Adige/Südtirol | ~300K | 0.81× |
| Friuli-Venezia Giulia | ~200K | 0.68× |
| Basilicata | ~70K | 0.4× |
| Aosta Valley | ~50K | 1.01× |
| Molise | ~40K | 0.46× |
Top brand affinities of the Conad audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Babybel | 1.61× | Food & Beverages |
| Nasiriyah | 1.78× | Travel & Leisure |
| Nick Young (basketball) | 1.65× | Sports |
| Grêmio Esportivo Brasil | 1.59× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 0.88 |
| Tradition | CONSERVATISM | 0.83 |
| Creativity | OPEN | 0.8 |
| Price Sensitivity | PREMIUM | 0.79 |
| Spirituality | BALANCE | 0.78 |
| DIY Mentality | THRILL | 0.77 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 94.2% |
| Germany | 0.5% |
| China | 0.3% |
See Conad audiences in other countries
More Supermarket audiences in Italy
- Esselunga (18,817,519)
- Lidl (16,688,411)
- Carrefour (8,482,537)
- Carrefour Express (7,528,026)
- Argos (retailer) (7,406,922)
Frequently asked questions
Who is Conad's target market in Italy?
Conad's target market in Italy covers an estimated 18,084,151 people, concentrated in Lazio and Lombardy.
What is the gender split and age of Conad customers?
63.8% of the Conad audience are female, 36.2% are male, with an average age of 45.9 years.
Which brands do Conad fans like most?
Conad fans show strongest brand affinity for Babybel (1.61×), Nasiriyah (1.78×), and Nick Young (basketball) (1.65×) over the country average.
Where do Conad fans live in Italy?
Conad fans in Italy are most concentrated in Lazio (reach ~3M), Lombardy (reach ~2.5M), and Emilia-Romagna (reach ~2.5M). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Conad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.