A data profile of the people who buy, follow and care about Conad in Italy — modelled from more than twelve digital signal sources. Conad has an estimated audience of 18,084,151 people in Italy.
The average Conad fan in Italy is 45.9 years old, more female, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Emilia-Romagna.
Top brand affinities include Babybel, Nasiriyah, Nick Young (basketball), with strongest over-indexing on Babybel (1.61× the country average).
Demographically, the Conad audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Pet Ownership, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 20 regions tracked by Rascasse.
The typical Conad fan in Italy is more female, around 45.9 years old, with strong Pet Ownership tendencies and a notable affinity for Babybel.
The key figures that characterise the Conad profile in Italy.
63.8% are female, 36.2% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 45.9 |
| Estimated audience size | 18,084,151 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Conad audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 94.1% |
| Germany | 0.5% |
| China | 0.3% |
Where the Conad audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~2M | 1.56× | |
| 02 | Sardinia | ~800K | 1.54× | |
| 03 | Emilia-Romagna | ~2.5M | 1.53× | |
| 04 | Lazio | ~3M | 1.46× | |
| 05 | Calabria | ~800K | 1.45× | |
| 06 | Umbria | ~400K | 1.41× | |
| 07 | Abruzzo | ~500K | 1.22× | |
| 08 | Marche | ~500K | 1.16× | |
| 09 | Aosta Valley | ~50K | 1.01× | |
| 10 | Sicilia | ~1.5M | 0.96× | |
| 11 | Campania | ~2M | 0.88× | |
| 12 | Trentino-Alto Adige/Südtirol | ~300K | 0.81× | |
| 13 | Lombardy | ~2.5M | 0.75× | |
| 14 | Liguria | ~400K | 0.74× | |
| 15 | Puglia | ~900K | 0.70× | |
| 16 | Friuli-Venezia Giulia | ~200K | 0.68× | |
| 17 | Piedmont | ~900K | 0.67× | |
| 18 | Veneto | ~900K | 0.65× | |
| 19 | Molise | ~40K | 0.46× | |
| 20 | Basilicata | ~70K | 0.40× |
The strongest cross-interests of the Conad audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nasiriyah | Travel & Leisure | 1.78× | ||
| 02 | Nick Young (basketball) | Sports | 1.65× | ||
| 03 | Babybel | Food & Beverages | 1.61× | ||
| 04 | Grêmio Esportivo Brasil | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.88× | |
| Tradition | CONSERVATISM | 0.83× | |
| Creativity | OPEN | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.51× | |
| Risk Appetite | THRILL | 0.53× | |
| Design Affinity | PREMIUM | 0.55× |
Conad's target market in Italy covers an estimated 18,084,151 people, concentrated in Lazio and Lombardy.
63.8% of the Conad audience are female, 36.2% are male, with an average age of 45.9 years.
Conad fans show strongest brand affinity for Babybel (1.61×), Nasiriyah (1.78×), and Nick Young (basketball) (1.65×) over the country average.
Conad fans in Italy are most concentrated in Lazio (reach ~3M), Lombardy (reach ~2.5M), and Emilia-Romagna (reach ~2.5M). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Conad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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