Lidl Audience in Italy
Lidl has an estimated audience of 16,688,411 people in Italy. 65.2% are female, 34.8% are male, average age 41.8. Top regions: Lombardy, Veneto, Sicilia. Top brand affinities: Carrefour Market, Aldi, Conad, Supermarket, Message in a Bottle (film).
The average Lidl fan in Italy is 41.8 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Veneto, Sicilia. Top brand affinities include Carrefour Market, Aldi, Conad, with strongest over-indexing on Carrefour Market (5.69× the country average). Demographically, the Lidl audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Lidl fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 41.8 |
| Estimated audience size | 16,688,411 |
Audience persona
The typical Lidl fan in Italy is more female, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for Carrefour Market.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,069,580 | 1.04× |
| Veneto | 1,993,019 | 1.51× |
| Sicilia | 1,933,968 | 1.34× |
| Lazio | 1,782,979 | 0.87× |
| Emilia-Romagna | 1,631,000 | 1.2× |
| Piedmont | 1,521,166 | 1.23× |
| Campania | 1,413,948 | 0.75× |
| Tuscany | 1,185,340 | 1.07× |
| Puglia | 1,151,672 | 1× |
| Calabria | 527,651 | 1.03× |
| Sardinia | 520,660 | 1.11× |
| Liguria | 462,370 | 0.99× |
| Friuli-Venezia Giulia | 439,929 | 1.4× |
| Trentino-Alto Adige/Südtirol | 366,530 | 1.16× |
| Marche | 363,449 | 0.87× |
| Abruzzo | 319,101 | 0.87× |
| Umbria | 240,014 | 0.89× |
| Basilicata | 62,068 | 0.41× |
| Molise | 54,788 | 0.69× |
| Aosta Valley | 23,789 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrefour Market | 5.69× | Shopping |
| Aldi | 4.89× | Shopping |
| Conad | 2.79× | Shopping |
| Supermarket | 2.62× | Shopping |
| Message in a Bottle (film) | 1.71× | Movies & TV |
| 3BMeteo | 2.11× | News |
| Esselunga | 1.86× | Shopping |
| Spar (retailer) | 4.39× | Shopping |
| SuperEnalotto | 2.06× | Games |
| Pope Francis | 1.7× | Politics & Society |
| Carrefour Express | 2.73× | Shopping |
| IKEA | 1.75× | Home & Garden |
| Chain store | 3.46× | Shopping |
| Discounting | 1.77× | Shopping |
| Auchan | 3.11× | Shopping |
| Saving | 2.55× | Business & Career |
| Despar | 3.51× | Shopping |
| Hypermarket | 2.39× | Shopping |
| Home Appliances | 1.57× | Home & Garden |
| OVS | 2.14× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.13 |
| Quality Awareness | PREMIUM | 1.1 |
| DIY Mentality | THRILL | 1.09 |
| Creativity | OPEN | 1.01 |
| Patriotism | CONSERVATISM | 1.01 |
| Healthy Lifestyle | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 9.6% |
| Italy | 8.3% |
| United Kingdom | 7.6% |
See Lidl audiences in other countries
More Supermarket audiences in Italy
- Esselunga (18,817,519)
- Conad (18,084,151)
- Carrefour (8,482,537)
- Carrefour Express (7,528,026)
- Argos (retailer) (7,406,922)
Frequently asked questions
How many fans does Lidl have in Italy?
Lidl has an estimated audience of 16,688,411 people in Italy, concentrated in Lombardy and Veneto.
What is the gender split and age of Lidl fans?
65.2% of Lidl fans are female, 34.8% are male, with an average age of 41.8 years.
Which brands do Lidl fans like most?
Lidl fans show strongest brand affinity for Carrefour Market (5.69×), Aldi (4.89×), and Conad (2.79×) over the country average.
Where do Lidl fans live in Italy?
Lidl fans in Italy are most concentrated in Lombardy (reach 3,069,580), Veneto (reach 1,993,019), and Sicilia (reach 1,933,968). These three regions account for the largest share of the active audience.
What other brands do Lidl fans also like?
Beyond Lidl itself, the audience over-indexes on Aldi (4.89×), Conad (2.79×), Supermarket (2.62×), and Message in a Bottle (film) (1.71×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Lidl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.