Top 50 Brands in Italy
This curated ranking covers the 50 largest brands in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 23,095 brands tracked in Italy, the 50 ranked here account for the largest measured audience reach. Hotels & Resorts, Gemini Sound Products and Q8 lead the list with a combined estimated audience of 82,827,762 people. Across all 50 entries the average audience size is 13,010,029, and the largest, Hotels & Resorts, reaches around 37,040,000 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Hotels & Resorts |
37,040,000 | 4.5% | ||
| 2 |  Gemini Sound Products |
24,432,016 | 3.9% | Business & Career | |
| 3 |  Q8 |
21,355,746 | 72.3% | Fuel / petrol | Cars & Mobility |
| 4 |  Tecnomat |
18,929,427 | 98.9% | Hardware store | Shopping |
| 5 |  Esselunga |
18,817,519 | 91.2% | Supermarket | Shopping |
| 6 |  Champion (train) |
18,150,400 | 16.8% | Cars & Mobility | |
| 7 |  Conad |
18,084,151 | 95.7% | Supermarket | Shopping |
| 8 |  IKEA |
17,747,839 | 5.2% | Furniture | Home & Garden |
| 9 |  Lidl |
16,688,411 | 8.9% | Supermarket | Shopping |
| 10 |  EBay |
16,633,206 | 7.3% | Auctions | Shopping |
| 11 |  Airbnb |
15,520,157 | 5.7% | Travel website | Travel & Leisure |
| 12 |  Poste italiane |
15,462,216 | 95.0% | Business & Career | |
| 13 |  UniEuro |
15,446,835 | 93.7% | Electronics | Shopping |
| 14 |  UniCredit |
15,082,647 | 81.3% | Bank | Business & Career |
| 15 |  Borsa Italiana |
14,468,648 | 95.7% | Stock market | Business & Career |
| 16 |  SuperEnalotto |
14,427,640 | 95.1% | Games | |
| 17 |  Intesa Sanpaolo |
14,194,395 | 93.3% | Bank | Business & Career |
| 18 |  AliExpress |
13,752,067 | 8.3% | Fashion | Shopping |
| 19 |  Ryanair |
13,653,969 | 12.4% | Airline | Travel & Leisure |
| 20 |  Coop |
13,379,063 | 35.4% | Food & Beverages | |
| 21 |  McDonald's |
13,078,624 | 4.2% | Fast food restaurants | Food & Beverages |
| 22 |  Internal Revenue Service |
12,806,964 | 62.2% | Business & Career | |
| 23 |  EasyJet |
12,630,279 | 18.5% | Airline | Travel & Leisure |
| 24 |  Trenitalia |
12,514,799 | 69.3% | Public transport | Cars & Mobility |
| 25 |  OVS |
12,439,077 | 88.8% | Fashion & Accessoires | |
| 26 |  Republic Records |
12,022,156 | 71.8% | Record label | Music & Radio |
| 27 |  AutoScout24 |
11,717,410 | 22.2% | Used cars | Cars & Mobility |
| 28 |  Iliad |
11,647,463 | 82.0% | Technology & Electronics | |
| 29 |  Primark |
11,189,896 | 12.2% | Fashion | Shopping |
| 30 |  TicketOne |
10,738,641 | 97.1% | Ticket website | Travel & Leisure |
| 31 |  H&M |
10,435,301 | 4.5% | Fashion | Shopping |
| 32 |  Sephora |
9,892,251 | 6.1% | Drugstore | Shopping |
| 33 |  Indeed.com |
9,707,383 | 5.9% | Career website | Business & Career |
| 34 |  Louis Vuitton |
9,247,650 | 6.2% | Luxury fashion | Fashion & Accessoires |
| 35 |  BMW |
9,161,935 | 5.3% | Car manufacturer | Cars & Mobility |
| 36 |  Apple |
9,047,041 | 4.2% | Entertainment | Technology & Electronics |
| 37 |  Nike |
8,988,542 | 5.5% | Sportswear | Fashion & Accessoires |
| 38 |  Volkswagen |
8,845,085 | 6.2% | Car manufacturer | Cars & Mobility |
| 39 |  Adidas |
8,802,375 | 4.5% | Sportswear | Fashion & Accessoires |
| 40 |  Gucci |
8,709,441 | 7.6% | Luxury fashion | Fashion & Accessoires |
| 41 |  Audi |
8,708,237 | 7.6% | Car manufacturer | Cars & Mobility |
| 42 |  Carrefour |
8,482,364 | 9.3% | Supermarket | Shopping |
| 43 |  Google Drive |
8,479,012 | 3.9% | Hosting | Technology & Electronics |
| 44 |  Leroy Merlin |
8,436,725 | 20.3% | Hardware store | Shopping |
| 45 |  Notino |
8,424,082 | 18.7% | Drugstore | Shopping |
| 46 |  Škoda Auto |
8,370,989 | 10.4% | Car manufacturer | Cars & Mobility |
| 47 |  Mediaset |
8,254,944 | 66.9% | Communication | Technology & Electronics |
| 48 |  Intimissimi |
8,200,503 | 22.1% | Lingerie | Fashion & Accessoires |
| 49 |  Burger King |
8,142,694 | 4.7% | Fast food restaurants | Food & Beverages |
| 50 |  Tigotà |
8,113,242 | 98.5% | Groceries | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest brand in Italy?
Hotels & Resorts currently leads with an estimated audience of 37,040,000 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.