Top 22 Drugstores in Italy
This curated ranking covers the 22 largest drugstores in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Sephora, Notino and Müller (German trade company) lead the list with a combined estimated audience of 18,601,060 people. Across all 22 entries the average audience size is 901,538, and the largest, Sephora, reaches around 9,892,251 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each drugstore, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Sephora |
9,892,251 | 6.1% | Drugstore | Shopping |
| 2 |  Notino |
8,424,082 | 18.7% | Drugstore | Shopping |
| 3 |  Müller (German trade company) |
284,727 | 4.6% | Drugstore | Shopping |
| 4 |  Matas (drug store) |
111,389 | 2.0% | Drugstore | Shopping |
| 5 |  Rossmann |
80,100 | 0.2% | Drugstore | Shopping |
| 6 |  Walgreens |
63,433 | 0.1% | Drugstore | Shopping |
| 7 |  PARFUMDREAMS |
61,971 | 3.0% | Drugstore | Shopping |
| 8 |  Bipa |
12,524 | 0.3% | Drugstore | Shopping |
| 9 |  Budnikowsky |
503 | 0.2% | Drugstore | Shopping |
| 10 |  Birchbox |
316 | 1.4% | Drugstore | Shopping |
| 11 |  The Beauty Box |
249 | 0.1% | Drugstore | Shopping |
| 12 |  Boots UK |
169 | 0.0% | Drugstore | Shopping |
| 13 |  Shoppers Drug Mart |
156 | 0.0% | Drugstore | Shopping |
| 14 |  Rite Aid |
94 | 0.0% | Drugstore | Shopping |
| 15 |  Parfümerie Douglas Deutschland |
70 | 4.5% | Drugstore | Shopping |
| 16 |  Müller Drogeriemarkt |
68 | 0.0% | Drugstore | Shopping |
| 17 |  ipsy |
63 | 0.0% | Drugstore | Shopping |
| 18 |  GlossyBox.co.uk |
53 | 0.0% | Drugstore | Shopping |
| 19 |  Kruidvat NL |
29 | 0.0% | Drugstore | Shopping |
| 20 |  Mercury Drug |
28 | 0.0% | Drugstore | Shopping |
| 21 |  Stadt-Parfümerie Pieper |
26 | 0.0% | Drugstore | Shopping |
| 22 |  dm-drogerie markt Deutschland |
0 | 0.0% | Drugstore | Shopping |
Frequently asked questions
How is this Top 22 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each drugstore by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest drugstore in Italy?
Sephora currently leads with an estimated audience of 9,892,251 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.