How to read this list
Rank
Position in the Top 23, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Pedigree Petfoods |
204k | 3.4% | 46.2 | 63.5% | Pet shop |
| 2 |  Alpo (pet food) |
135k | 13.9% | 45.2 | 64.4% | Pet shop |
| 3 |  Zoetis |
75k | 3.4% | 47.9 | 55.7% | Pet shop |
| 4 |  Fressnapf |
74k | 0.7% | 44.4 | 73.3% | Pet shop |
| 5 |  Chewy |
39k | 0.1% | 42.0 | 64.6% | Pet shop |
| 6 |  Purina Pro Plan |
27k | 1.8% | 34.8 | 65.6% | Pet shop |
| 7 |  Pet Supplies Plus |
10k | 0.2% | 43.1 | 63.6% | Pet shop |
| 8 |  Pet Mania |
9.8k | 10.0% | 44.3 | 66.7% | Pet shop |
| 9 |  Pet Supermarket |
7.7k | 0.5% | 36.6 | 73.0% | Pet shop |
| 10 |  Pet City |
6.9k | 7.3% | 32.6 | 88.8% | Pet shop |
| 11 |  Purina ONE |
4.1k | 0.3% | 40.4 | 66.8% | Pet shop |
| 12 |  Petco |
2.2k | 0.0% | 39.7 | 65.7% | Pet shop |
| 13 |  Meow Mix |
2.1k | 4.8% | 41.7 | 67.7% | Pet shop |
| 14 |  PetSmart |
1.1k | 0.0% | 39.2 | 66.1% | Pet shop |
| 15 |  Das Futterhaus |
437 | 0.1% | 43.4 | 60.4% | Pet shop |
| 16 |  Fancy Feast |
273 | 0.0% | 42.6 | 68.5% | Pet shop |
| 17 |  Tidy Cats |
254 | 0.5% | 31.7 | 46.5% | Pet shop |
| 18 |  EntirelyPets |
158 | 0.2% | 49.8 | 87.7% | Pet shop |
| 19 |  Saturn Petcare |
148 | 0.3% | 41.6 | 64.1% | Pet shop |
| 20 |  Naylors Equestrian |
100 | 0.3% | 43.2 | 100.0% | Pet shop |
| 21 |  PetLove |
77 | 0.1% | 35.4 | 58.4% | Pet shop |
| 22 |  Dog Chow |
75 | 0.0% | 46.1 | 63.2% | Pet shop |
| 23 |  Beneful |
7 | 0.0% | 44.7 | 100.0% | Pet shop |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 23 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each pet shop by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest pet shop in Italy?
Pedigree Petfoods currently leads with an estimated audience of 204k people in Italy.