Top 23 Pet shops in Italy
This curated ranking covers the 23 largest pet shops in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Pedigree Petfoods, Alpo (pet food) and Zoetis lead the list with a combined estimated audience of 488,622 people. Across all 23 entries the average audience size is 27,936, and the largest, Pedigree Petfoods, reaches around 270,355 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each pet shop, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Pedigree Petfoods |
270,355 | 3.8% | Pet shop | Shopping |
| 2 |  Alpo (pet food) |
132,527 | 13.6% | Pet shop | Shopping |
| 3 |  Zoetis |
85,740 | 3.2% | Pet shop | Shopping |
| 4 |  Fressnapf |
73,562 | 0.8% | Pet shop | Shopping |
| 5 |  Purina Pro Plan |
26,695 | 1.8% | Pet shop | Shopping |
| 6 |  Chewy |
18,384 | 0.1% | Pet shop | Shopping |
| 7 |  Pet Mania |
9,787 | 9.8% | Pet shop | Shopping |
| 8 |  Pet Supermarket |
7,703 | 0.5% | Pet shop | Shopping |
| 9 |  Pet City |
6,858 | 7.1% | Pet shop | Shopping |
| 10 |  Purina ONE |
4,105 | 0.5% | Pet shop | Shopping |
| 11 |  Petco |
2,188 | 0.0% | Pet shop | Shopping |
| 12 |  Meow Mix |
2,144 | 5.8% | Pet shop | Shopping |
| 13 |  PetSmart |
1,076 | 0.0% | Pet shop | Shopping |
| 14 |  Das Futterhaus |
473 | 0.1% | Pet shop | Shopping |
| 15 |  Fancy Feast |
272 | 0.0% | Pet shop | Shopping |
| 16 |  Tidy Cats |
253 | 0.5% | Pet shop | Shopping |
| 17 |  Saturn Petcare |
148 | 0.3% | Pet shop | Shopping |
| 18 |  PetLove |
77 | 0.0% | Pet shop | Shopping |
| 19 |  Dog Chow |
75 | 0.0% | Pet shop | Shopping |
| 20 |  EntirelyPets |
57 | 13.8% | Pet shop | Shopping |
| 21 |  Naylors Equestrian |
37 | 0.1% | Pet shop | Shopping |
| 22 |  Pet Supplies Plus |
22 | 0.0% | Pet shop | Shopping |
| 23 |  Beneful |
6 | 0.0% | Pet shop | Shopping |
Frequently asked questions
How is this Top 23 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each pet shop by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest pet shop in Italy?
Pedigree Petfoods currently leads with an estimated audience of 270,355 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.