Top 5 Mainstream fashion shops in Italy
This curated ranking covers the 5 largest mainstream fashion shops in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. COS, Massimo Dutti and Vero Moda lead the list with a combined estimated audience of 4,138,574 people. Across all 5 entries the average audience size is 828,490, and the largest, COS, reaches around 2,310,324 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each mainstream fashion shop, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  COS |
2,310,324 | 5.6% | Mainstream fashion shop | Shopping |
| 2 |  Massimo Dutti |
1,687,623 | 6.7% | Mainstream fashion shop | Shopping |
| 3 |  Vero Moda |
140,627 | 1.5% | Mainstream fashion shop | Shopping |
| 4 |  Forever 21 |
3,129 | 0.0% | Mainstream fashion shop | Shopping |
| 5 |  Orsay |
748 | 0.0% | Mainstream fashion shop | Shopping |
Frequently asked questions
How is this Top 5 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each mainstream fashion shop by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest mainstream fashion shop in Italy?
COS currently leads with an estimated audience of 2,310,324 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.