Shopping audiences in Italy

The strongest Shopping audiences in Italy, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Shopping in Italy — full ranking

Top Shopping audiences

  1. Shopping (40.2M)
  2. Online shopping (36.7M)
  3. Shopping and fashion (36.5M)
  4. Discount stores (26.2M)
  5. Tecnomat (19.9M)
  6. Shopping malls (19.4M)
  7. Esselunga (18.8M)
  8. Conad (18.1M)
  9. Coupons (16.8M)
  10. Lidl (16.7M)
  11. EBay (16.6M)
  12. UniEuro (15.4M)
  13. Black Friday (shopping) (15.3M)
  14. Discounting (14.7M)
  15. Subito.it (14.5M)
  16. Gift (13.8M)
  17. Sales promotion (13.7M)
  18. AliExpress (13.4M)
  19. Supermarket (13.1M)
  20. Primark (11.1M)
  21. Outlet store (10.9M)
  22. Discounts and allowances (10.9M)
  23. H&M (10.4M)
  24. Sephora (9.8M)
  25. Price (9.3M)
  26. Deal of the day (8.9M)
  27. Carrefour (8.5M)
  28. Leroy Merlin (8.4M)
  29. Notino (8.3M)
  30. Zara (8.1M)
  31. Point of sale (7.9M)
  32. Temu (7.8M)
  33. Carrefour Express (7.5M)
  34. Euronics (7.4M)
  35. Hypermarket (7.4M)
  36. Argos (retailer) (7.4M)
  37. Cisalfa (6.5M)
  38. Subscription business model (6.4M)
  39. Voucher (6.2M)
  40. Metro (department store) (6.2M)
  41. Big-box store (6.1M)
  42. Aldi (6.1M)
  43. Expert (company) (5.9M)
  44. Risparmio Casa (5.8M)
  45. Cyber Monday (5.7M)
  46. Stradivarius (5.4M)
  47. Showroom (5.4M)
  48. Zalando (5.3M)
  49. Warehouse (5.3M)
  50. Foot Locker (5.1M)

Other categories in Italy

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