Rascasse Audience Intelligence

Shopping audiences in Italy

The strongest Shopping audiences in Italy, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Shopping audiences ranked 21categories in Italy 2026data year
Section 01

Top Shopping audiences

The strongest Shopping audiences in Italy, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Shopping in Italy — full ranking

  1. Shopping40.2M
  2. Online shopping36.7M
  3. Shopping and fashion36.5M
  4. Discount stores26.2M
  5. Tecnomat20.9M
  6. Shopping malls19.4M
  7. Esselunga18.8M
  8. Conad18.1M
  9. Coupons16.8M
  10. Lidl16.7M
  11. EBay16.6M
  12. UniEuro15.4M
  13. Black Friday (shopping)15.3M
  14. Discounting14.7M
  15. Subito.it14.5M
  16. Gift13.8M
  17. Sales promotion13.7M
  18. AliExpress13.2M
  19. Supermarket13.1M
  20. Primark11.2M
  21. Outlet store10.9M
  22. Discounts and allowances10.9M
  23. H&M10.4M
  24. Sephora9.8M
  25. Price9.3M
  26. Deal of the day8.9M
  27. Leroy Merlin8.4M
  28. Carrefour8.3M
  29. Zara8.1M
  30. Carrefour Express7.9M
  31. Point of sale7.9M
  32. Euronics7.7M
  33. Argos (retailer)7.7M
  34. Hypermarket7.4M
  35. Temu7.2M
  36. Subscription business model6.4M
  37. Voucher6.2M
  38. Notino6.2M
  39. Big-box store6.1M
  40. Aldi6M
  41. Expert (company)5.9M
  42. Risparmio Casa5.9M
  43. Cyber Monday5.7M
  44. Metro (department store)5.6M
  45. Stradivarius5.5M
  46. Showroom5.4M
  47. Zalando5.3M
  48. Warehouse5.3M
  49. Decathlon5.2M
  50. Bershka5.2M
Section 02

Other categories in Italy