A data profile of the people who buy, follow and care about Notino in Italy — modelled from more than twelve digital signal sources. Notino has an estimated audience of 6,223,365 people in Italy.
Notino has an estimated audience of 6,223,365 people in Italy. 68.5% are female, 31.5% are male, average age 33.7. Top brand affinities: Phoebe Tonkin, alcott, Victor Hugo, Goyard, Expensive Taste.
Top brand affinities include Phoebe Tonkin, alcott, Victor Hugo, with strongest over-indexing on Phoebe Tonkin (43.27× the country average).
Demographically, the Notino audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Notino fan in Italy is more female, around 33.7 years old, with strong Quality Awareness tendencies and a notable affinity for Phoebe Tonkin.
The key figures that characterise the Notino profile in Italy.
68.5% are female, 31.5% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 33.7 |
| Estimated audience size | 6,223,365 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Notino audience comes from Italy.
| Country | Share |
|---|---|
| Poland | 14.9% |
| Italy | 14.8% |
| Romania | 10.0% |
The strongest cross-interests of the Notino audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Phoebe Tonkin | Movies & TV | 43.27× | ||
| 02 | Victor Hugo | Politics & Society | 29.44× | ||
| 03 | alcott | Fashion & Accessoires | 19.42× | ||
| 04 | Penhaligon's | Beauty & Wellness | 14.62× | ||
| 05 | Goyard | Fashion & Accessoires | 11.07× | ||
| 06 | Tobacco pipe | Food & Beverages | 9.06× | ||
| 07 | The Mentalist | Movies & TV | 7.46× | ||
| 08 | SkinCeuticals | Beauty & Wellness | 7.43× | ||
| 09 | Longchamp | Fashion & Accessoires | 5.70× | ||
| 10 | Armani Exchange | Fashion & Accessoires | 5.59× | ||
| 11 | Tod's | Fashion & Accessoires | 5.52× | ||
| 12 | National Women's Soccer League | Sports | 5.42× | ||
| 13 | Belen Rodriguez | Movies & TV | 3.51× | ||
| 14 | Expensive Taste | Business & Career | 3.50× | ||
| 15 | Pepco | Fashion & Accessoires | 2.81× | ||
| 16 | Fendi | Fashion & Accessoires | 2.55× | ||
| 17 | Luxury yacht | Travel & Leisure | 2.47× | ||
| 18 | Pedicure | Beauty & Wellness | 2.03× | ||
| 19 | Deal of the day | Shopping | 1.92× | ||
| 20 | TikTok | Internet & Social Media | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.90× | |
| Convenience Orientation | PREMIUM | 1.65× | |
| Indulgence | JOY | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Sports Activity | POWER | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Notino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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