A data profile of the people who buy, follow and care about Expensive Taste in Italy — modelled from more than twelve digital signal sources. Expensive Taste has an estimated audience of 5,492,897 people in Italy.
The average Expensive Taste fan in Italy is 42.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Virtual community, Travel Adventures, Notino, with strongest over-indexing on Virtual community (3.65× the country average).
Demographically, the Expensive Taste audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Expensive Taste fan in Italy is more female, around 42.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Virtual community.
The key figures that characterise the Expensive Taste profile in Italy.
56.0% are female, 44.0% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 42.5 |
| Estimated audience size | 5,492,897 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Expensive Taste audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.4% |
| India | 12.2% |
| United Kingdom | 6.5% |
Where the Expensive Taste audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Marche | ~200K | 1.17× | |
| 02 | Sicilia | ~500K | 1.01× | |
| 03 | Piedmont | ~400K | 1.00× | |
| 04 | Tuscany | ~400K | 1.00× | |
| 05 | Campania | ~600K | 0.98× | |
| 06 | Emilia-Romagna | ~400K | 0.98× | |
| 07 | Veneto | ~400K | 0.98× | |
| 08 | Lazio | ~600K | 0.95× | |
| 09 | Lombardy | ~900K | 0.91× |
The strongest cross-interests of the Expensive Taste audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Millie Bobby Brown | Movies & TV | 4.35× | ||
| 02 | Virtual community | Technology & Electronics | 3.65× | ||
| 03 | Notino | Shopping | 3.50× | ||
| 04 | Travel Adventures | Travel & Leisure | 3.28× | ||
| 05 | Summer vacation | Travel & Leisure | 2.87× | ||
| 06 | Art jewelry | Fashion & Accessoires | 2.75× | ||
| 07 | Fashion show | Fashion & Accessoires | 2.58× | ||
| 08 | Deal of the day | Shopping | 2.49× | ||
| 09 | Nature photography | Technology & Electronics | 2.45× | ||
| 10 | Natural product | Food & Beverages | 2.34× | ||
| 11 | Haute couture | Fashion & Accessoires | 2.28× | ||
| 12 | Leather | Fashion & Accessoires | 2.27× | ||
| 13 | Internet & Social Media | 2.17× | |||
| 14 | Weddings | Kids & Family | 2.02× | ||
| 15 | Gift | Shopping | 1.96× | ||
| 16 | Vacations | Travel & Leisure | 1.95× | ||
| 17 | Holiday | Travel & Leisure | 1.91× | ||
| 18 | EBay | Shopping | 1.82× | ||
| 19 | TikTok | Internet & Social Media | 1.69× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.04× | |
| Early Adopter Mentality | POWER | 1.86× | |
| Quality Awareness | PREMIUM | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Tradition | CONSERVATISM | 0.80× | |
| Patriotism | CONSERVATISM | 0.86× |
Expensive Taste has an estimated audience of 5,492,897 people in Italy, concentrated in Lombardy and Lazio.
56.0% of Expensive Taste fans are female, 44.0% are male, with an average age of 42.5 years.
Expensive Taste fans show strongest brand affinity for Virtual community (3.65×), Travel Adventures (3.28×), and Notino (3.5×) over the country average.
Expensive Taste fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Expensive Taste itself, the audience over-indexes on Travel Adventures (3.28×), Notino (3.5×), Pinterest (2.17×), and Haute couture (2.28×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Expensive Taste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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