EBay Audience in Italy
EBay has an estimated audience of 16,633,206 people in Italy. 48.0% are female, 52.0% are male, average age 44.8. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Subito.it, Internal Revenue Service, AliExpress, Discounts and allowances, AutoScout24.
The average EBay fan in Italy is 44.8 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Subito.it, Internal Revenue Service, AliExpress, with strongest over-indexing on Subito.it (1.6× the country average). Demographically, the EBay audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Auctions
Demographics of EBay fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 44.8 |
| Estimated audience size | 16,633,206 |
Audience persona
The typical EBay fan in Italy is balanced, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Subito.it.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,801,942 | 0.96× |
| Lazio | 2,214,621 | 1.09× |
| Campania | 1,863,250 | 1× |
| Sicilia | 1,771,945 | 1.23× |
| Emilia-Romagna | 1,476,846 | 1.09× |
| Piedmont | 1,314,181 | 1.07× |
| Veneto | 1,279,830 | 0.97× |
| Puglia | 1,269,796 | 1.11× |
| Tuscany | 1,253,479 | 1.14× |
| Calabria | 591,830 | 1.16× |
| Sardinia | 560,142 | 1.2× |
| Liguria | 495,826 | 1.06× |
| Marche | 440,840 | 1.06× |
| Abruzzo | 377,545 | 1.03× |
| Friuli-Venezia Giulia | 291,438 | 0.93× |
| Umbria | 260,677 | 0.97× |
| Trentino-Alto Adige/Südtirol | 249,078 | 0.79× |
| Basilicata | 143,241 | 0.94× |
| Molise | 59,889 | 0.76× |
| Aosta Valley | 18,961 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Subito.it | 1.6× | Shopping |
| Internal Revenue Service | 1.63× | Business & Career |
| AliExpress | 1.58× | Shopping |
| Discounts and allowances | 1.57× | Shopping |
| AutoScout24 | 1.51× | Cars & Mobility |
| Door County, Wisconsin | 1.78× | Travel & Leisure |
| Tire | 1.56× | Cars & Mobility |
| Drill | 2.72× | Home & Garden |
| Škoda Auto | 1.56× | Cars & Mobility |
| Solar energy | 1.63× | Home & Garden |
| Smart TV | 1.65× | Technology & Electronics |
| Mattress | 1.63× | Home & Garden |
| Natural gas | 1.6× | Cars & Mobility |
| Wrench | 2.72× | Home & Garden |
| Light-emitting diode | 1.58× | Technology & Electronics |
| Peugeot | 1.54× | Cars & Mobility |
| Automotive design | 1.59× | Business & Career |
| Comparison shopping website | 2.05× | Shopping |
| HVAC | 1.6× | Home & Garden |
| Citroën | 1.61× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.33 |
| Risk Appetite | THRILL | 1.19 |
| Community Orientation | OPEN | 1.16 |
| Indulgence | JOY | 1.15 |
| Luxury Orientation | PREMIUM | 1.15 |
| Price Sensitivity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.9% |
| Germany | 7.6% |
| Italy | 7.0% |
See EBay audiences in other countries
More Auctions audiences in Italy
- Phillips (auctioneers) (66,149)
- Heritage Auctions (59,114)
- Whatnot (26,560)
- Artcurial (14,444)
- Millon (10,273)
Frequently asked questions
How many fans does EBay have in Italy?
EBay has an estimated audience of 16,633,206 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of EBay fans?
48.0% of EBay fans are female, 52.0% are male, with an average age of 44.8 years.
Which brands do EBay fans like most?
EBay fans show strongest brand affinity for Subito.it (1.6×), Internal Revenue Service (1.63×), and AliExpress (1.58×) over the country average.
Where do EBay fans live in Italy?
EBay fans in Italy are most concentrated in Lombardy (reach 2,801,942), Lazio (reach 2,214,621), and Campania (reach 1,863,250). These three regions account for the largest share of the active audience.
What other brands do EBay fans also like?
Beyond EBay itself, the audience over-indexes on Internal Revenue Service (1.63×), AliExpress (1.58×), Discounts and allowances (1.57×), and AutoScout24 (1.51×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for EBay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.