A data profile of the people who buy, follow and care about Gift in Italy — modelled from more than twelve digital signal sources. Gift has an estimated audience of 13,805,756 people in Italy.
The average Gift fan in Italy is 42.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Deal of the day, Singer-songwriter, Coop, with strongest over-indexing on Deal of the day (2.1× the country average).
Demographically, the Gift audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Gift fan in Italy is more female, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Deal of the day.
The key figures that characterise the Gift profile in Italy.
64.3% are female, 35.7% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 42.9 |
| Estimated audience size | 13,805,756 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Gift audience comes from Italy.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
Where the Gift audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~3M | 1.24× | |
| 02 | Sicilia | ~1.5M | 1.21× | |
| 03 | Lazio | ~2M | 1.14× | |
| 04 | Veneto | ~1M | 1.13× | |
| 05 | Campania | ~1.5M | 1.12× | |
| 06 | Tuscany | ~1M | 1.10× | |
| 07 | Trentino-Alto Adige/Südtirol | ~300K | 1.10× | |
| 08 | Piedmont | ~1M | 1.09× | |
| 09 | Puglia | ~1M | 1.04× | |
| 10 | Emilia-Romagna | ~1M | 1.03× | |
| 11 | Liguria | ~400K | 1.01× | |
| 12 | Aosta Valley | ~40K | 1.00× | |
| 13 | Friuli-Venezia Giulia | ~300K | 0.99× | |
| 14 | Marche | ~300K | 0.95× | |
| 15 | Umbria | ~200K | 0.95× | |
| 16 | Molise | ~60K | 0.93× | |
| 17 | Sardinia | ~400K | 0.91× | |
| 18 | Basilicata | ~100K | 0.91× | |
| 19 | Calabria | ~400K | 0.90× | |
| 20 | Abruzzo | ~300K | 0.90× |
The strongest cross-interests of the Gift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flower bouquet | Home & Garden | 2.43× | ||
| 02 | Deal of the day | Shopping | 2.10× | ||
| 03 | Nail salon | Beauty & Wellness | 1.96× | ||
| 04 | Expensive Taste | Business & Career | 1.96× | ||
| 05 | Adriatic Sea | Travel & Leisure | 1.90× | ||
| 06 | Artificial nails | Beauty & Wellness | 1.89× | ||
| 07 | Luxury yacht | Travel & Leisure | 1.83× | ||
| 08 | Art jewelry | Fashion & Accessoires | 1.82× | ||
| 09 | H&M | Shopping | 1.80× | ||
| 10 | Fast casual restaurants | Food & Beverages | 1.80× | ||
| 11 | Handmade jewelry | Fashion & Accessoires | 1.74× | ||
| 12 | Coop | Food & Beverages | 1.66× | ||
| 13 | OVS | Fashion & Accessoires | 1.64× | ||
| 14 | Singer-songwriter | Music & Radio | 1.63× | ||
| 15 | Manicure | Beauty & Wellness | 1.63× | ||
| 16 | Travel website | Travel & Leisure | 1.62× | ||
| 17 | Art exhibition | Arts & Culture | 1.60× | ||
| 18 | Zara | Shopping | 1.57× | ||
| 19 | Primark | Shopping | 1.56× | ||
| 20 | TicketOne | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.56× | |
| Sustainability | BALANCE | 1.44× | |
| Travelling | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Tradition | CONSERVATISM | 0.92× |
Gift has an estimated audience of 13,805,756 people in Italy, concentrated in Lombardy and Lazio.
64.3% of Gift fans are female, 35.7% are male, with an average age of 42.9 years.
Gift fans show strongest brand affinity for Deal of the day (2.1×), Singer-songwriter (1.63×), and Coop (1.66×) over the country average.
Gift fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~2M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Gift itself, the audience over-indexes on Singer-songwriter (1.63×), Coop (1.66×), H&M (1.8×), and Adriatic Sea (1.9×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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