Gift Audience in Italy
Gift has an estimated audience of 13,805,756 people in Italy. 64.3% are female, 35.7% are male, average age 42.9. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Instant messaging, Deal of the day, Primark, Natural skin care, TikTok.
The average Gift fan in Italy is 42.9 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Instant messaging, Deal of the day, Primark, with strongest over-indexing on Instant messaging (2.7× the country average). Demographically, the Gift audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Travelling, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Gift fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 42.9 |
| Estimated audience size | 13,805,756 |
Audience persona
The typical Gift fan in Italy is more female, around 42.9 years old, with strong Travelling tendencies and a notable affinity for Instant messaging.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,031,318 | 1.25× |
| Lazio | 1,950,443 | 1.15× |
| Campania | 1,759,814 | 1.14× |
| Sicilia | 1,496,853 | 1.25× |
| Veneto | 1,256,130 | 1.15× |
| Emilia-Romagna | 1,171,827 | 1.04× |
| Piedmont | 1,127,744 | 1.1× |
| Tuscany | 1,030,176 | 1.13× |
| Puglia | 997,339 | 1.05× |
| Liguria | 394,982 | 1.02× |
| Calabria | 352,788 | 0.83× |
| Sardinia | 333,768 | 0.86× |
| Marche | 314,286 | 0.91× |
| Trentino-Alto Adige/Südtirol | 301,795 | 1.16× |
| Friuli-Venezia Giulia | 254,267 | 0.98× |
| Abruzzo | 250,695 | 0.82× |
| Umbria | 200,967 | 0.9× |
| Basilicata | 83,898 | 0.67× |
| Molise | 38,131 | 0.58× |
| Aosta Valley | 35,614 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.7× | Internet & Social Media |
| Deal of the day | 2.69× | Shopping |
| Primark | 2.18× | Shopping |
| Natural skin care | 2.78× | Beauty & Wellness |
| TikTok | 1.63× | Internet & Social Media |
| Do it yourself (DIY) | 1.62× | Home & Garden |
| IKEA | 1.57× | Home & Garden |
| Slovenia | 2.11× | Travel & Leisure |
| Google Maps | 1.8× | Internet & Social Media |
| Expert (company) | 2.62× | Shopping |
| Meat | 1.75× | Food & Beverages |
| Luxury yacht | 2.23× | Travel & Leisure |
| Expensive Taste | 2.54× | Business & Career |
| Tattoos | 1.53× | Fashion & Accessoires |
| H&M | 1.74× | Shopping |
| Weddings | 1.5× | Kids & Family |
| Local food | 1.58× | Food & Beverages |
| Children's clothing | 1.68× | Fashion & Accessoires |
| Sophia Loren | 2.59× | Movies & TV |
| Voucher | 2.11× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.35 |
| DIY Mentality | THRILL | 1.32 |
| Creativity | OPEN | 1.26 |
| Sustainability | BALANCE | 1.25 |
| Community Orientation | OPEN | 1.25 |
| Design Affinity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
See Gift audiences in other countries
More Shopping audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Gift have in Italy?
Gift has an estimated audience of 13,805,756 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Gift fans?
64.3% of Gift fans are female, 35.7% are male, with an average age of 42.9 years.
Which brands do Gift fans like most?
Gift fans show strongest brand affinity for Instant messaging (2.7×), Deal of the day (2.69×), and Primark (2.18×) over the country average.
Where do Gift fans live in Italy?
Gift fans in Italy are most concentrated in Lombardy (reach 3,031,318), Lazio (reach 1,950,443), and Campania (reach 1,759,814). These three regions account for the largest share of the active audience.
What other brands do Gift fans also like?
Beyond Gift itself, the audience over-indexes on Deal of the day (2.69×), Primark (2.18×), Natural skin care (2.78×), and TikTok (1.63×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.