Gift Audience in Germany
Gift has an estimated audience of 12,460,952 people in Germany. 64.5% are female, 35.5% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Progressive rock, Stradivarius, Škoda Kodiaq, Preacher (comics), Home Delivery.
The average Gift fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Progressive rock, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Progressive rock (2.03× the country average). Demographically, the Gift audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Gift fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 39.5 |
| Estimated audience size | 12,460,952 |
Audience persona
The typical Gift fan in Germany is more female, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 5,871,203 | 2.15× |
| Bayern | 1,430,556 | 0.71× |
| Niedersachsen | 1,314,418 | 1.09× |
| Baden-Württemberg | 1,171,958 | 0.69× |
| Hessen | 1,024,243 | 1.08× |
| Rheinland-Pfalz | 589,886 | 0.94× |
| Sachsen | 533,552 | 0.87× |
| Berlin | 530,519 | 0.95× |
| Schleswig-Holstein | 480,424 | 1.07× |
| Brandenburg | 398,512 | 1.03× |
| Mecklenburg-Vorpommern | 346,436 | 1.46× |
| Thüringen | 337,063 | 1.06× |
| Sachsen-Anhalt | 314,193 | 0.97× |
| Hamburg | 244,679 | 0.87× |
| Saarland | 95,744 | 0.63× |
| Bremen | 84,759 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.03× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.37× | Cars & Mobility |
| Preacher (comics) | 7.21× | Literature |
| Home Delivery | 1.96× | Food & Beverages |
| Euphonium | 7.02× | Music & Radio |
| Corfu (regional unit) | 2.02× | Travel & Leisure |
| Molly Hatchet | 7.94× | Music & Radio |
| Hauptschule | 3.96× | Kids & Family |
| Bugatti Chiron | 2.6× | Cars & Mobility |
| Keeper (password manager) | 1.98× | Technology & Electronics |
| Volvo V60 | 2.12× | Cars & Mobility |
| Hà Tĩnh | 5.82× | Travel & Leisure |
| Coworking | 1.76× | Business & Career |
| Sinister (band) | 5.42× | Music & Radio |
| Theocracy | 4.45× | Music & Radio |
| Homesteading | 2.66× | Home & Garden |
| Google Home | 2.36× | Technology & Electronics |
| Roger Federer | 1.61× | Sports |
| Joshua Jackson | 1.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.3 |
| Pet Ownership | JOY | 1.27 |
| Mindfulness | BALANCE | 1.13 |
| Price Sensitivity | PREMIUM | 1.13 |
| Family Orientation | CONSERVATISM | 1.12 |
| Community Orientation | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
See Gift audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gift have in Germany?
Gift has an estimated audience of 12,460,952 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gift fans?
64.5% of Gift fans are female, 35.5% are male, with an average age of 39.5 years.
Which brands do Gift fans like most?
Gift fans show strongest brand affinity for Progressive rock (2.03×), Stradivarius (1.97×), and Škoda Kodiaq (2.37×) over the country average.
Where do Gift fans live in Germany?
Gift fans in Germany are most concentrated in Nordrhein-Westfalen (reach 5,871,203), Bayern (reach 1,430,556), and Niedersachsen (reach 1,314,418). These three regions account for the largest share of the active audience.
What other brands do Gift fans also like?
Beyond Gift itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (2.37×), Preacher (comics) (7.21×), and Home Delivery (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.