Gift Audience in Germany
A data profile of the people who buy, follow and care about Gift in Germany — modelled from more than twelve digital signal sources. Gift has an estimated audience of 12,460,952 people in Germany.
The average Gift fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (2.68× the country average).
Demographically, the Gift audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Extroversion, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gift fan in Germany is more female, around 39.5 years old, with strong Extroversion tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Gift profile in Germany.
Search interest · 12-month trend
Demographics of Gift fans
64.5% are female, 35.5% are male, average age 39.5.
Gender split
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 39.5 |
| Estimated audience size | 12,460,952 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Gift audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
Geography
Where the Gift audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~400K | 1.80× | |
| 02 | Nordrhein-Westfalen | ~4M | 1.47× | |
| 03 | Brandenburg | ~500K | 1.17× | |
| 04 | Sachsen-Anhalt | ~300K | 1.07× | |
| 05 | Thüringen | ~300K | 1.07× | |
| 06 | Berlin | ~600K | 1.01× | |
| 07 | Schleswig-Holstein | ~400K | 0.99× | |
| 08 | Hessen | ~900K | 0.98× | |
| 09 | Niedersachsen | ~1M | 0.96× | |
| 10 | Sachsen | ~600K | 0.94× | |
| 11 | Bremen | ~100K | 0.93× | |
| 12 | Hamburg | ~300K | 0.89× | |
| 13 | Rheinland-Pfalz | ~500K | 0.88× | |
| 14 | Bayern | ~1.5M | 0.77× | |
| 15 | Baden-Württemberg | ~1.5M | 0.76× | |
| 16 | Saarland | ~100K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Gift audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dua Lipa | Music & Radio | 3.61× | ||
| 02 | Nature | Home & Garden | 2.68× | ||
| 03 | Real property | Home & Garden | 2.67× | ||
| 04 | Vacations | Travel & Leisure | 2.43× | ||
| 05 | Tour de France | Sports | 2.36× | ||
| 06 | Crochet | Home & Garden | 2.32× | ||
| 07 | Family | Kids & Family | 2.27× | ||
| 08 | Biology | Health | 2.21× | ||
| 09 | Lodging | Travel & Leisure | 2.13× | ||
| 10 | Technology & Electronics | 2.04× | |||
| 11 | Flower bouquet | Home & Garden | 2.01× | ||
| 12 | Focus | News | 1.90× | ||
| 13 | Tagesschau | Movies & TV | 1.84× | ||
| 14 | Self care | Health | 1.83× | ||
| 15 | Desserts | Food & Beverages | 1.78× | ||
| 16 | Tattoos | Fashion & Accessoires | 1.73× | ||
| 17 | Netto Marken-Discount | Shopping | 1.61× | ||
| 18 | Germany | Travel & Leisure | 1.59× | ||
| 19 | Ryanair | Travel & Leisure | 1.52× | ||
| 20 | Happiness | Health | 1.51× |
Personality of the Gift audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.45× | |
| Sustainability | BALANCE | 1.41× | |
| Mindfulness | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Career Orientation | POWER | 0.95× | |
| Sports Activity | POWER | 0.96× |
Frequently asked questions
How many fans does Gift have in Germany?
Gift has an estimated audience of 12,460,952 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gift fans?
64.5% of Gift fans are female, 35.5% are male, with an average age of 39.5 years.
Which brands do Gift fans like most?
Gift fans show strongest brand affinity for Nature (2.68×), Family (2.27×), and Germany (1.59×) over the country average.
Where do Gift fans live in Germany?
Gift fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Gift fans also like?
Beyond Gift itself, the audience over-indexes on Family (2.27×), Germany (1.59×), Tagesschau (1.84×), and Vacations (2.43×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Gift audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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