A data profile of the people who buy, follow and care about Gift in United Kingdom — modelled from more than twelve digital signal sources. Gift has an estimated audience of 23,522,704 people in United Kingdom.
The average Gift fan in United Kingdom is 45.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Kitchen, Hobby, Aldi, with strongest over-indexing on Kitchen (1.58× the country average).
Demographically, the Gift audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Gift fan in United Kingdom is more female, around 45.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Kitchen.
The key figures that characterise the Gift profile in United Kingdom.
67.5% are female, 32.5% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 45.6 |
| Estimated audience size | 23,522,704 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Gift audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
Where the Gift audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~18M | 2.14× | |
| 02 | Wales | ~1.5M | 1.26× | |
| 03 | Scotland | ~2.5M | 1.21× | |
| 04 | West Midlands | ~900K | 0.94× | |
| 05 | Northern Ireland | ~700K | 0.93× | |
| 06 | Yorkshire and the Humber | ~1.5M | 0.91× | |
| 07 | North East | ~700K | 0.71× | |
| 08 | South East | ~2M | 0.62× | |
| 09 | East Midlands | ~900K | 0.56× | |
| 10 | East of England | ~1M | 0.54× | |
| 11 | South West | ~1M | 0.54× | |
| 12 | North West | ~900K | 0.35× |
The strongest cross-interests of the Gift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mother's Day | Kids & Family | 1.94× | ||
| 02 | Hot tub | Home & Garden | 1.91× | ||
| 03 | Real property | Home & Garden | 1.91× | ||
| 04 | Garden furniture | Home & Garden | 1.87× | ||
| 05 | Volunteering | Politics & Society | 1.78× | ||
| 06 | Refrigerator | Home & Garden | 1.78× | ||
| 07 | Hobby | Home & Garden | 1.75× | ||
| 08 | Esso | Cars & Mobility | 1.69× | ||
| 09 | Satire | Literature | 1.68× | ||
| 10 | Distilled beverage | Food & Beverages | 1.62× | ||
| 11 | Garden centre | Home & Garden | 1.62× | ||
| 12 | Zoo | Kids & Family | 1.61× | ||
| 13 | Children's clothing | Fashion & Accessoires | 1.59× | ||
| 14 | Kitchen | Home & Garden | 1.58× | ||
| 15 | Wikipedia | Internet & Social Media | 1.58× | ||
| 16 | Mobile home | Cars & Mobility | 1.58× | ||
| 17 | Aldi | Shopping | 1.55× | ||
| 18 | William Hill (bookmaker) | Games | 1.54× | ||
| 19 | Home Appliances | Home & Garden | 1.51× | ||
| 20 | Katie Price | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.37× | |
| Family Orientation | CONSERVATISM | 1.25× | |
| DIY Mentality | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Pet Ownership | JOY | 0.89× | |
| Early Adopter Mentality | POWER | 0.90× |
Gift has an estimated audience of 23,522,704 people in United Kingdom, concentrated in England and Scotland.
67.5% of Gift fans are female, 32.5% are male, with an average age of 45.6 years.
Gift fans show strongest brand affinity for Kitchen (1.58×), Hobby (1.75×), and Aldi (1.55×) over the country average.
Gift fans in United Kingdom are most concentrated in England (reach ~18M), Scotland (reach ~2.5M), and South East (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Gift itself, the audience over-indexes on Hobby (1.75×), Aldi (1.55×), Distilled beverage (1.62×), and Volunteering (1.78×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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