Gift Audience in United Kingdom
Gift has an estimated audience of 23,522,704 people in United Kingdom. 67.5% are female, 32.5% are male, average age 45.6. Top regions: England, Scotland, South East. Top brand affinities: Weddings, Hobby, Expensive Taste, Distilled beverage, TUI.
The average Gift fan in United Kingdom is 45.6 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, South East. Top brand affinities include Weddings, Hobby, Expensive Taste, with strongest over-indexing on Weddings (1.86× the country average). Demographically, the Gift audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Gift fans
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 45.6 |
| Estimated audience size | 23,522,704 |
Audience persona
The typical Gift fan in United Kingdom is more female, around 45.6 years old, with strong Indulgence tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 17,642,028 | 2.14× |
| Scotland | 2,570,497 | 1.21× |
| South East | 1,937,602 | 0.61× |
| Yorkshire and the Humber | 1,709,222 | 0.9× |
| Wales | 1,692,806 | 1.26× |
| East of England | 1,111,122 | 0.52× |
| South West | 1,004,355 | 0.52× |
| West Midlands | 943,265 | 0.94× |
| East Midlands | 877,592 | 0.53× |
| North West | 773,568 | 0.31× |
| Northern Ireland | 670,174 | 0.93× |
| North East | 633,789 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.86× | Kids & Family |
| Hobby | 1.69× | Home & Garden |
| Expensive Taste | 2.35× | Business & Career |
| Distilled beverage | 1.66× | Food & Beverages |
| TUI | 1.72× | Travel & Leisure |
| Aldi | 1.5× | Shopping |
| Purchase discount | 3.33× | Shopping |
| 1.57× | Internet & Social Media | |
| TripAdvisor | 1.68× | Travel & Leisure |
| Real property | 2.26× | Home & Garden |
| Home business | 3.08× | Business & Career |
| Luxury yacht | 2.4× | Travel & Leisure |
| Christmas Gift | 3.68× | Kids & Family |
| Children's clothing | 1.83× | Fashion & Accessoires |
| Mango | 3.08× | Shopping |
| Kitchenware | 1.95× | Home & Garden |
| Volunteering | 1.56× | Politics & Society |
| Refrigerator | 1.7× | Home & Garden |
| Bored Panda | 2.87× | Internet & Social Media |
| DeviantArt | 2.63× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Price Sensitivity | PREMIUM | 1.27 |
| Convenience Orientation | PREMIUM | 1.24 |
| Family Orientation | CONSERVATISM | 1.22 |
| Creativity | OPEN | 1.21 |
| Luxury Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
See Gift audiences in other countries
More Shopping audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Gift have in United Kingdom?
Gift has an estimated audience of 23,522,704 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of Gift fans?
67.5% of Gift fans are female, 32.5% are male, with an average age of 45.6 years.
Which brands do Gift fans like most?
Gift fans show strongest brand affinity for Weddings (1.86×), Hobby (1.69×), and Expensive Taste (2.35×) over the country average.
Where do Gift fans live in United Kingdom?
Gift fans in United Kingdom are most concentrated in England (reach 17,642,028), Scotland (reach 2,570,497), and South East (reach 1,937,602). These three regions account for the largest share of the active audience.
What other brands do Gift fans also like?
Beyond Gift itself, the audience over-indexes on Hobby (1.69×), Expensive Taste (2.35×), Distilled beverage (1.66×), and TUI (1.72×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.