A data profile of the people who buy, follow and care about Gift in India — modelled from more than twelve digital signal sources. Gift has an estimated audience of 10,208,324 people in India.
Gift has an estimated audience of 10,208,324 people in India. 34.5% are female, 65.5% are male, average age 33.8. Top brand affinities: True Detective, Bracelet, Necklace, Business class, Toys.
Top brand affinities include True Detective, Bracelet, Necklace, with strongest over-indexing on True Detective (3.22× the country average).
Demographically, the Gift audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Convenience Orientation, Sustainability.
The typical Gift fan in India is more male, around 33.8 years old, with strong Convenience Orientation tendencies and a notable affinity for True Detective.
The key figures that characterise the Gift profile in India.
34.5% are female, 65.5% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 34.5% |
| Male | 65.5% |
| Average age | 33.8 |
| Estimated audience size | 10,208,324 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 32% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Gift audience comes from India.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
The strongest cross-interests of the Gift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | True Detective | Movies & TV | 3.22× | ||
| 02 | Valentine's Day | Kids & Family | 2.80× | ||
| 03 | Sweepstakes | Games | 2.33× | ||
| 04 | Art jewelry | Fashion & Accessoires | 1.98× | ||
| 05 | Necklace | Fashion & Accessoires | 1.95× | ||
| 06 | Bracelet | Fashion & Accessoires | 1.93× | ||
| 07 | Drop shipping | Shopping | 1.93× | ||
| 08 | Leather | Fashion & Accessoires | 1.92× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 1.91× | ||
| 10 | Crocs | Fashion & Accessoires | 1.89× | ||
| 11 | IKEA | Home & Garden | 1.81× | ||
| 12 | Business class | Travel & Leisure | 1.68× | ||
| 13 | Wedding dress | Fashion & Accessoires | 1.68× | ||
| 14 | High-net-worth individual | Business & Career | 1.64× | ||
| 15 | Renovation | Home & Garden | 1.63× | ||
| 16 | Toys | Games | 1.62× | ||
| 17 | Cabinetry | Home & Garden | 1.62× | ||
| 18 | Handmade jewelry | Fashion & Accessoires | 1.61× | ||
| 19 | Drawing | Home & Garden | 1.60× | ||
| 20 | Himalayas | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.94× | |
| Sustainability | BALANCE | 1.67× | |
| Quality Awareness | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.65× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Spirituality | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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