A data profile of the people who buy, follow and care about Gift in Netherlands — modelled from more than twelve digital signal sources. Gift has an estimated audience of 3,516,384 people in Netherlands.
The average Gift fan in Netherlands is 45.6 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Algemeen Dagblad, Jumbo (supermarket), WhatsApp, with strongest over-indexing on Algemeen Dagblad (2.0× the country average).
Demographically, the Gift audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Extroversion, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Gift fan in Netherlands is more female, around 45.6 years old, with strong Extroversion tendencies and a notable affinity for Algemeen Dagblad.
The key figures that characterise the Gift profile in Netherlands.
66.8% are female, 33.2% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 45.6 |
| Estimated audience size | 3,516,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Gift audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
Where the Gift audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 1.50× | |
| 02 | Zuid-Holland | ~1M | 1.26× | |
| 03 | North Brabant | ~600K | 1.14× | |
| 04 | Flevoland | ~100K | 1.11× | |
| 05 | Limburg | ~300K | 1.10× | |
| 06 | Overijssel | ~300K | 0.99× | |
| 07 | Gelderland | ~400K | 0.91× | |
| 08 | Utrecht | ~200K | 0.90× | |
| 09 | Zeeland | ~70K | 0.89× | |
| 10 | Friesland | ~100K | 0.85× | |
| 11 | Groningen | ~100K | 0.79× | |
| 12 | Drenthe | ~80K | 0.78× |
The strongest cross-interests of the Gift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breaking news | Movies & TV | 3.23× | ||
| 02 | Walking | Sports | 2.17× | ||
| 03 | Jumbo (supermarket) | Shopping | 2.07× | ||
| 04 | Internet & Social Media | 2.05× | |||
| 05 | Documentary movies | Movies & TV | 2.01× | ||
| 06 | Algemeen Dagblad | News | 2.00× | ||
| 07 | Etos | Health | 1.90× | ||
| 08 | Hair products | Beauty & Wellness | 1.90× | ||
| 09 | TUI | Travel & Leisure | 1.87× | ||
| 10 | Hornbach | Shopping | 1.85× | ||
| 11 | Aldi | Shopping | 1.80× | ||
| 12 | Rabobank | Business & Career | 1.77× | ||
| 13 | Toys | Games | 1.77× | ||
| 14 | Happiness | Health | 1.73× | ||
| 15 | Family | Kids & Family | 1.65× | ||
| 16 | Belgium | Travel & Leisure | 1.63× | ||
| 17 | HEMA | Shopping | 1.58× | ||
| 18 | Kruidvat | Shopping | 1.57× | ||
| 19 | Canada | Travel & Leisure | 1.53× | ||
| 20 | Lidl | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.59× | |
| Tradition | CONSERVATISM | 1.57× | |
| Indulgence | JOY | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.85× | |
| Creativity | OPEN | 0.95× | |
| Luxury Orientation | PREMIUM | 0.95× |
Gift has an estimated audience of 3,516,384 people in Netherlands, concentrated in Zuid-Holland and North Holland.
66.8% of Gift fans are female, 33.2% are male, with an average age of 45.6 years.
Gift fans show strongest brand affinity for Algemeen Dagblad (2.0×), Jumbo (supermarket) (2.07×), and WhatsApp (2.05×) over the country average.
Gift fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~1M), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Gift itself, the audience over-indexes on Jumbo (supermarket) (2.07×), WhatsApp (2.05×), Aldi (1.8×), and Hornbach (1.85×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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