A data profile of the people who buy, follow and care about Breaking news in Netherlands — modelled from more than twelve digital signal sources. Breaking news has an estimated audience of 1,995,899 people in Netherlands.
The average Breaking news fan in Netherlands is 44.6 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include TV-Gids, Wikipedia, News broadcasting, with strongest over-indexing on TV-Gids (6.24× the country average).
Demographically, the Breaking news audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Travelling, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Breaking news fan in Netherlands is balanced, around 44.6 years old, with strong Travelling tendencies and a notable affinity for TV-Gids.
The key figures that characterise the Breaking news profile in Netherlands.
50.9% are female, 49.1% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 44.6 |
| Estimated audience size | 1,995,899 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Breaking news audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 7.6% |
| United Kingdom | 5.8% |
Where the Breaking news audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~600K | 1.70× | |
| 02 | Zuid-Holland | ~600K | 1.35× | |
| 03 | Limburg | ~200K | 1.22× | |
| 04 | Overijssel | ~200K | 1.10× | |
| 05 | North Brabant | ~300K | 1.01× | |
| 06 | Zeeland | ~40K | 0.98× | |
| 07 | Flevoland | ~50K | 0.94× | |
| 08 | Friesland | ~60K | 0.83× | |
| 09 | Groningen | ~60K | 0.80× | |
| 10 | Drenthe | ~50K | 0.80× | |
| 11 | Utrecht | ~100K | 0.77× |
The strongest cross-interests of the Breaking news audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Iranian languages | Politics & Society | 11.33× | ||
| 02 | Politician | Politics & Society | 9.87× | ||
| 03 | Internet television | Technology & Electronics | 7.83× | ||
| 04 | Obituary | Literature | 7.40× | ||
| 05 | Wikipedia | Internet & Social Media | 7.28× | ||
| 06 | Live television | Movies & TV | 6.27× | ||
| 07 | TV-Gids | Movies & TV | 6.24× | ||
| 08 | News broadcasting | Business & Career | 6.22× | ||
| 09 | Communication studies | Business & Career | 6.22× | ||
| 10 | Election | Politics & Society | 6.10× | ||
| 11 | Electronic funds transfer | Business & Career | 5.93× | ||
| 12 | Political science | Business & Career | 5.00× | ||
| 13 | CNN | Movies & TV | 4.84× | ||
| 14 | Radio2 | Music & Radio | 4.35× | ||
| 15 | Gift | Shopping | 3.23× | ||
| 16 | Broadcasting | Movies & TV | 2.84× | ||
| 17 | AutoScout24 | Cars & Mobility | 2.12× | ||
| 18 | Dutch language | Politics & Society | 1.98× | ||
| 19 | The Hague | Travel & Leisure | 1.95× | ||
| 20 | Current events | Arts & Culture | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.92× | |
| Patriotism | CONSERVATISM | 0.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Travelling | THRILL | 2.92× |
Breaking news has an estimated audience of 1,995,899 people in Netherlands, concentrated in Zuid-Holland and North Holland.
50.9% of Breaking news fans are female, 49.1% are male, with an average age of 44.6 years.
Breaking news fans show strongest brand affinity for TV-Gids (6.24×), Wikipedia (7.28×), and News broadcasting (6.22×) over the country average.
Breaking news fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~600K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Breaking news itself, the audience over-indexes on Wikipedia (7.28×), News broadcasting (6.22×), Obituary (7.4×), and Gift (3.23×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Breaking news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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