A data profile of the people who buy, follow and care about World of Warcraft in Netherlands — modelled from more than twelve digital signal sources. World of Warcraft has an estimated audience of 1,509,701 people in Netherlands.
The average World of Warcraft fan in Netherlands is 36.8 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include postcode loterij, Libelle, C&A, with strongest over-indexing on postcode loterij (1.9× the country average).
Demographically, the World of Warcraft audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Design Affinity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical World of Warcraft fan in Netherlands is more male, around 36.8 years old, with strong Design Affinity tendencies and a notable affinity for postcode loterij.
The key figures that characterise the World of Warcraft profile in Netherlands.
41.8% are female, 58.2% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 36.8 |
| Estimated audience size | 1,509,701 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide World of Warcraft audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 28.3% |
| Germany | 9.0% |
| France | 7.3% |
Where the World of Warcraft audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~50K | 1.21× | |
| 02 | Zuid-Holland | ~400K | 1.13× | |
| 03 | North Holland | ~300K | 1.11× | |
| 04 | Limburg | ~100K | 1.08× | |
| 05 | North Brabant | ~300K | 1.04× | |
| 06 | Gelderland | ~200K | 1.02× | |
| 07 | Overijssel | ~100K | 0.99× | |
| 08 | Friesland | ~60K | 0.98× | |
| 09 | Drenthe | ~40K | 0.90× | |
| 10 | Zeeland | ~30K | 0.90× | |
| 11 | Groningen | ~50K | 0.89× | |
| 12 | Utrecht | ~90K | 0.80× |
The strongest cross-interests of the World of Warcraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Libelle | Pets & Animals | 2.01× | ||
| 02 | Pension | Business & Career | 1.99× | ||
| 03 | postcode loterij | Games | 1.90× | ||
| 04 | Bonprix | Shopping | 1.87× | ||
| 05 | Summer house | Travel & Leisure | 1.80× | ||
| 06 | Magnesium | Health | 1.77× | ||
| 07 | Garden centre | Home & Garden | 1.76× | ||
| 08 | Van der Valk (company) | Travel & Leisure | 1.67× | ||
| 09 | Bedding | Home & Garden | 1.67× | ||
| 10 | Holiday cottage | Travel & Leisure | 1.67× | ||
| 11 | MS Mode | Fashion & Accessoires | 1.65× | ||
| 12 | Jan Smit (singer) | Music & Radio | 1.65× | ||
| 13 | C&A | Shopping | 1.63× | ||
| 14 | Center Parcs | Travel & Leisure | 1.63× | ||
| 15 | MSN | News | 1.62× | ||
| 16 | Scapino | Fashion & Accessoires | 1.61× | ||
| 17 | Social Deal | Politics & Society | 1.58× | ||
| 18 | Dirk van den Broek | Food & Beverages | 1.56× | ||
| 19 | Bruna (company) | Literature | 1.55× | ||
| 20 | Cottage | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.39× | |
| Need for Security | CONSERVATISM | 1.23× | |
| Price Sensitivity | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.41× | |
| Healthy Lifestyle | BALANCE | 0.56× | |
| Travelling | THRILL | 0.93× |
World of Warcraft has an estimated audience of 1,509,701 people in Netherlands, concentrated in Zuid-Holland and North Holland.
41.8% of World of Warcraft fans are female, 58.2% are male, with an average age of 36.8 years.
World of Warcraft fans show strongest brand affinity for postcode loterij (1.9×), Libelle (2.01×), and C&A (1.63×) over the country average.
World of Warcraft fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond World of Warcraft itself, the audience over-indexes on Libelle (2.01×), C&A (1.63×), Van der Valk (company) (1.67×), and Scapino (1.61×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for World of Warcraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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