A data profile of the people who buy, follow and care about MSN in Netherlands — modelled from more than twelve digital signal sources. MSN has an estimated audience of 1,650,151 people in Netherlands.
The average MSN fan in Netherlands is 47.3 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Motorsport.com, IndyCar, NASCAR, with strongest over-indexing on Motorsport.com (55.2× the country average).
Demographically, the MSN audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Social Media Usage, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical MSN fan in Netherlands is more female, around 47.3 years old, with strong Social Media Usage tendencies and a notable affinity for Motorsport.com.
The key figures that characterise the MSN profile in Netherlands.
62.8% are female, 37.2% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 47.3 |
| Estimated audience size | 1,650,151 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 8% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 41% |
of the worldwide MSN audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 40.0% |
| Brazil | 7.5% |
| Japan | 7.0% |
Where the MSN audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Drenthe | ~70K | 1.33× | |
| 02 | Limburg | ~100K | 1.29× | |
| 03 | Friesland | ~80K | 1.25× | |
| 04 | North Brabant | ~300K | 1.01× | |
| 05 | Gelderland | ~200K | 1.00× | |
| 06 | Groningen | ~50K | 0.94× | |
| 07 | Overijssel | ~100K | 0.93× | |
| 08 | Zuid-Holland | ~300K | 0.90× | |
| 09 | North Holland | ~300K | 0.85× | |
| 10 | Flevoland | ~40K | 0.78× | |
| 11 | Zeeland | ~30K | 0.72× |
The strongest cross-interests of the MSN audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorsport.com | Sports | 55.20× | ||
| 02 | IndyCar | Sports | 30.83× | ||
| 03 | NASCAR | Sports | 15.74× | ||
| 04 | Kimi Antonelli | Sports | 9.38× | ||
| 05 | Black comedy | Movies & TV | 7.01× | ||
| 06 | Cricket | Sports | 6.82× | ||
| 07 | Esso | Cars & Mobility | 5.59× | ||
| 08 | Oscar Piastri | Sports | 5.23× | ||
| 09 | Lando Norris | Sports | 5.09× | ||
| 10 | George Russell | Sports | 3.89× | ||
| 11 | Voetbalprimeur | Sports | 2.74× | ||
| 12 | voetbalzone | Sports | 2.61× | ||
| 13 | X | Internet & Social Media | 2.28× | ||
| 14 | RTL Nieuws | Movies & TV | 2.22× | ||
| 15 | Internet & Social Media | 2.06× | |||
| 16 | Social media | Business & Career | 2.02× | ||
| 17 | TV-Gids | Movies & TV | 1.90× | ||
| 18 | De Telegraaf | News | 1.84× | ||
| 19 | TikTok | Internet & Social Media | 1.81× | ||
| 20 | Algemeen Dagblad | News | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 3.41× | |
| Sustainability | BALANCE | 1.77× | |
| Urban Lifestyle | OPEN | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.66× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Travelling | THRILL | 0.99× |
MSN has an estimated audience of 1,650,151 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
62.8% of MSN fans are female, 37.2% are male, with an average age of 47.3 years.
MSN fans show strongest brand affinity for Motorsport.com (55.2×), IndyCar (30.83×), and NASCAR (15.74×) over the country average.
MSN fans in Netherlands are most concentrated in Zuid-Holland (reach ~300K), North Brabant (reach ~300K), and North Holland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond MSN itself, the audience over-indexes on IndyCar (30.83×), NASCAR (15.74×), Lando Norris (5.09×), and Oscar Piastri (5.23×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for MSN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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