A data profile of the people who buy, follow and care about Center Parcs in Netherlands — modelled from more than twelve digital signal sources. Center Parcs has an estimated audience of 2,560,104 people in Netherlands.
The average Center Parcs fan in Netherlands is 45.9 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, Gelderland.
Top brand affinities include HEMA, Jumbo (supermarket), Holiday village, with strongest over-indexing on HEMA (2.68× the country average).
Demographically, the Center Parcs audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Price Sensitivity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Center Parcs fan in Netherlands is more female, around 45.9 years old, with strong Price Sensitivity tendencies and a notable affinity for HEMA.
The key figures that characterise the Center Parcs profile in Netherlands.
71.6% are female, 28.4% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 45.9 |
| Estimated audience size | 2,560,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 35% |
Where the Center Parcs audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~200K | 1.40× | |
| 02 | North Brabant | ~500K | 1.32× | |
| 03 | Gelderland | ~400K | 1.17× | |
| 04 | Flevoland | ~80K | 1.14× | |
| 05 | Drenthe | ~90K | 1.09× | |
| 06 | Zeeland | ~60K | 1.02× | |
| 07 | Zuid-Holland | ~600K | 0.96× | |
| 08 | Overijssel | ~200K | 0.92× | |
| 09 | Friesland | ~90K | 0.92× | |
| 10 | North Holland | ~300K | 0.74× | |
| 11 | Utrecht | ~100K | 0.67× | |
| 12 | Groningen | ~60K | 0.65× |
The strongest cross-interests of the Center Parcs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Holiday Park, Germany | Travel & Leisure | 5.33× | ||
| 02 | Holiday village | Travel & Leisure | 5.14× | ||
| 03 | Landal Greenparks | Travel & Leisure | 4.16× | ||
| 04 | Trivago | Travel & Leisure | 3.44× | ||
| 05 | Van der Valk (company) | Travel & Leisure | 3.33× | ||
| 06 | HEMA | Shopping | 2.68× | ||
| 07 | Airbnb | Travel & Leisure | 2.37× | ||
| 08 | Jumbo (supermarket) | Shopping | 2.27× | ||
| 09 | Etos | Health | 2.20× | ||
| 10 | Dutch language | Politics & Society | 1.95× | ||
| 11 | The Hague | Travel & Leisure | 1.93× | ||
| 12 | Hotels | Travel & Leisure | 1.92× | ||
| 13 | Kruidvat | Shopping | 1.81× | ||
| 14 | Jutta Leerdam | Sports | 1.62× | ||
| 15 | Fitness and wellness | Sports | 1.62× | ||
| 16 | Business | Business & Career | 1.62× | ||
| 17 | Max Verstappen | Sports | 1.58× | ||
| 18 | Shopping | Shopping | 1.57× | ||
| 19 | YouTube | Movies & TV | 1.52× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.96× | |
| Travelling | THRILL | 1.57× | |
| Individualism | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Design Affinity | PREMIUM | 0.88× | |
| Sustainability | BALANCE | 0.93× |
Center Parcs's target market in Netherlands covers an estimated 2,560,104 people, concentrated in Zuid-Holland and North Brabant.
71.6% of the Center Parcs audience are female, 28.4% are male, with an average age of 45.9 years.
Center Parcs fans show strongest brand affinity for HEMA (2.68×), Jumbo (supermarket) (2.27×), and Holiday village (5.14×) over the country average.
Center Parcs fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Brabant (reach ~500K), and Gelderland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Center Parcs itself, the audience over-indexes on Jumbo (supermarket) (2.27×), Holiday village (5.14×), Max Verstappen (1.58×), and Van der Valk (company) (3.33×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Center Parcs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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