A data profile of the people who buy, follow and care about Trivago in Netherlands — modelled from more than twelve digital signal sources. Trivago has an estimated audience of 1,713,589 people in Netherlands.
The average Trivago fan in Netherlands is 49.8 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Travel website, Van der Valk (company), Airbnb, with strongest over-indexing on Travel website (5.13× the country average).
Demographically, the Trivago audience skews more female with an average age of 49.8, and over-indexes on personality traits such as Price Sensitivity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Trivago fan in Netherlands is more female, around 49.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Travel website.
The key figures that characterise the Trivago profile in Netherlands.
60.4% are female, 39.6% are male, average age 49.8.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 49.8 |
| Estimated audience size | 1,713,589 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 9% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 49% |
of the worldwide Trivago audience comes from Netherlands.
| Country | Share |
|---|---|
| Brazil | 9.8% |
| United States | 9.6% |
| United Kingdom | 8.5% |
Where the Trivago audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~200K | 1.32× | |
| 02 | Overijssel | ~100K | 1.14× | |
| 03 | Gelderland | ~200K | 1.12× | |
| 04 | North Brabant | ~300K | 1.10× | |
| 05 | Drenthe | ~50K | 1.01× | |
| 06 | Zuid-Holland | ~400K | 1.00× | |
| 07 | Friesland | ~60K | 0.97× | |
| 08 | North Holland | ~300K | 0.96× | |
| 09 | Flevoland | ~50K | 0.95× | |
| 10 | Zeeland | ~30K | 0.86× | |
| 11 | Groningen | ~50K | 0.82× | |
| 12 | Utrecht | ~100K | 0.76× |
The strongest cross-interests of the Trivago audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hotels.com | Travel & Leisure | 5.84× | ||
| 02 | Expedia | Travel & Leisure | 5.16× | ||
| 03 | Travel website | Travel & Leisure | 5.13× | ||
| 04 | Sunweb | Travel & Leisure | 3.97× | ||
| 05 | Booking.com | Travel & Leisure | 3.42× | ||
| 06 | Van der Valk (company) | Travel & Leisure | 3.02× | ||
| 07 | Vacation rental | Travel & Leisure | 2.76× | ||
| 08 | Center Parcs | Travel & Leisure | 2.67× | ||
| 09 | Summer house | Travel & Leisure | 2.65× | ||
| 10 | Lodging | Travel & Leisure | 2.64× | ||
| 11 | Airbnb | Travel & Leisure | 2.34× | ||
| 12 | TUI | Travel & Leisure | 2.33× | ||
| 13 | transavia | Travel & Leisure | 2.06× | ||
| 14 | Spain | Travel & Leisure | 2.01× | ||
| 15 | Resort | Travel & Leisure | 1.99× | ||
| 16 | Ryanair | Travel & Leisure | 1.89× | ||
| 17 | Adventure | Travel & Leisure | 1.87× | ||
| 18 | Bed | Home & Garden | 1.87× | ||
| 19 | postcode loterij | Games | 1.84× | ||
| 20 | Kruidvat | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.23× | |
| Travelling | THRILL | 1.05× | |
| Urban Lifestyle | OPEN | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.53× | |
| Healthy Lifestyle | BALANCE | 0.57× | |
| Patriotism | CONSERVATISM | 0.59× |
Trivago's target market in Netherlands covers an estimated 1,713,589 people, concentrated in Zuid-Holland and North Holland.
60.4% of the Trivago audience are female, 39.6% are male, with an average age of 49.8 years.
Trivago fans show strongest brand affinity for Travel website (5.13×), Van der Valk (company) (3.02×), and Airbnb (2.34×) over the country average.
Trivago fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Trivago itself, the audience over-indexes on Van der Valk (company) (3.02×), Airbnb (2.34×), Sunweb (3.97×), and transavia (2.06×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Trivago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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