A data profile of the people who buy, follow and care about Max Verstappen in Netherlands — modelled from more than twelve digital signal sources. Max Verstappen has an estimated audience of 11,881,401 people in Netherlands.
The average Max Verstappen fan in Netherlands is 43.5 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Jutta Leerdam, Voetbalprimeur, Google Maps, with strongest over-indexing on Jutta Leerdam (2.32× the country average).
Demographically, the Max Verstappen audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Max Verstappen fan in Netherlands is more male, around 43.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Jutta Leerdam.
The key figures that characterise the Max Verstappen profile in Netherlands.
38.5% are female, 61.5% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 43.5 |
| Estimated audience size | 11,881,401 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Max Verstappen audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 22.4% |
| United States | 10.4% |
| Brazil | 8.1% |
Where the Max Verstappen audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~900K | 1.92× | |
| 02 | Gelderland | ~1.5M | 1.26× | |
| 03 | North Brabant | ~2M | 1.22× | |
| 04 | Drenthe | ~400K | 1.14× | |
| 05 | Overijssel | ~900K | 1.05× | |
| 06 | Friesland | ~500K | 1.00× | |
| 07 | Zuid-Holland | ~2.5M | 0.81× | |
| 08 | Groningen | ~300K | 0.80× | |
| 09 | North Holland | ~1.5M | 0.78× | |
| 10 | Flevoland | ~200K | 0.71× | |
| 11 | Utrecht | ~600K | 0.67× | |
| 12 | Zeeland | ~200K | 0.65× |
The strongest cross-interests of the Max Verstappen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charles Leclerc | Sports | 4.24× | ||
| 02 | Michael van Gerwen | Sports | 3.55× | ||
| 03 | Autoweek | Cars & Mobility | 3.48× | ||
| 04 | Lando Norris | Sports | 3.23× | ||
| 05 | George Russell | Sports | 3.23× | ||
| 06 | Red Bull Racing | Sports | 3.22× | ||
| 07 | Nederlands Elftal | Sports | 2.49× | ||
| 08 | Voetbalprimeur | Sports | 2.47× | ||
| 09 | Voetbal International | Sports | 2.44× | ||
| 10 | Johan Derksen | Sports | 2.41× | ||
| 11 | Jutta Leerdam | Sports | 2.32× | ||
| 12 | FC Utrecht | Sports | 2.30× | ||
| 13 | Formula One | Sports | 2.27× | ||
| 14 | voetbalzone | Sports | 2.27× | ||
| 15 | AutoScout24 | Cars & Mobility | 2.16× | ||
| 16 | Hornbach | Shopping | 1.99× | ||
| 17 | Google Maps | Internet & Social Media | 1.96× | ||
| 18 | PSV Eindhoven | Sports | 1.84× | ||
| 19 | De Gelderlander | News | 1.76× | ||
| 20 | AFC Ajax | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.37× | |
| Social Media Usage | JOY | 1.33× | |
| Design Affinity | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.49× | |
| Indulgence | JOY | 0.61× | |
| Patriotism | CONSERVATISM | 0.62× |
Max Verstappen has an estimated audience of 11,881,401 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
38.5% of Max Verstappen fans are female, 61.5% are male, with an average age of 43.5 years.
Max Verstappen fans show strongest brand affinity for Jutta Leerdam (2.32×), Voetbalprimeur (2.47×), and Google Maps (1.96×) over the country average.
Max Verstappen fans in Netherlands are most concentrated in Zuid-Holland (reach ~2.5M), North Brabant (reach ~2M), and North Holland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Max Verstappen itself, the audience over-indexes on Voetbalprimeur (2.47×), Google Maps (1.96×), Formula One (2.27×), and PSV Eindhoven (1.84×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Max Verstappen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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