A data profile of the people who buy, follow and care about Kruidvat in Netherlands — modelled from more than twelve digital signal sources. Kruidvat has an estimated audience of 7,096,054 people in Netherlands.
The average Kruidvat fan in Netherlands is 42.9 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Etos, postcode loterij, HEMA, with strongest over-indexing on Etos (3.0× the country average).
Demographically, the Kruidvat audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Individualism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Kruidvat fan in Netherlands is more female, around 42.9 years old, with strong Individualism tendencies and a notable affinity for Etos.
The key figures that characterise the Kruidvat profile in Netherlands.
75.4% are female, 24.6% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 42.9 |
| Estimated audience size | 7,096,054 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Kruidvat audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 47.5% |
| Belgium | 45.1% |
| Germany | 1.1% |
Where the Kruidvat audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~1.5M | 1.19× | |
| 02 | Zuid-Holland | ~2M | 1.17× | |
| 03 | Gelderland | ~1M | 1.14× | |
| 04 | Limburg | ~500K | 1.07× | |
| 05 | Overijssel | ~500K | 1.06× | |
| 06 | Flevoland | ~200K | 0.95× | |
| 07 | Friesland | ~300K | 0.94× | |
| 08 | Drenthe | ~200K | 0.94× | |
| 09 | North Holland | ~1M | 0.92× | |
| 10 | Zeeland | ~100K | 0.82× | |
| 11 | Groningen | ~200K | 0.79× |
The strongest cross-interests of the Kruidvat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kruidvat NL | Shopping | 6.42× | ||
| 02 | Etos | Health | 3.00× | ||
| 03 | Luxembourg | Travel & Leisure | 2.99× | ||
| 04 | postcode loterij | Games | 2.87× | ||
| 05 | Staatsloterij | Games | 2.81× | ||
| 06 | HEMA | Shopping | 2.40× | ||
| 07 | Jumbo (supermarket) | Shopping | 2.03× | ||
| 08 | Coolblue | Shopping | 1.70× | ||
| 09 | Bol.com | Shopping | 1.69× | ||
| 10 | Lidl | Shopping | 1.65× | ||
| 11 | Hornbach | Shopping | 1.65× | ||
| 12 | Child | Kids & Family | 1.64× | ||
| 13 | Rituals | Beauty & Wellness | 1.63× | ||
| 14 | Discount stores | Shopping | 1.63× | ||
| 15 | Footwear | Fashion & Accessoires | 1.61× | ||
| 16 | Friendship | Kids & Family | 1.60× | ||
| 17 | Belgium | Travel & Leisure | 1.55× | ||
| 18 | Cosmetics | Beauty & Wellness | 1.54× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.53× | ||
| 20 | Woman | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.48× | |
| Price Sensitivity | PREMIUM | 1.38× | |
| Tradition | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.91× | |
| Urban Lifestyle | OPEN | 1.00× | |
| Design Affinity | PREMIUM | 1.09× |
Kruidvat's target market in Netherlands covers an estimated 7,096,054 people, concentrated in Zuid-Holland and North Brabant.
75.4% of the Kruidvat audience are female, 24.6% are male, with an average age of 42.9 years.
Kruidvat fans show strongest brand affinity for Etos (3.0×), postcode loterij (2.87×), and HEMA (2.4×) over the country average.
Kruidvat fans in Netherlands are most concentrated in Zuid-Holland (reach ~2M), North Brabant (reach ~1.5M), and North Holland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Kruidvat itself, the audience over-indexes on postcode loterij (2.87×), HEMA (2.4×), Jumbo (supermarket) (2.03×), and Staatsloterij (2.81×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Kruidvat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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