A data profile of the people who buy, follow and care about Lidl in Netherlands — modelled from more than twelve digital signal sources. Lidl has an estimated audience of 7,145,433 people in Netherlands.
The average Lidl fan in Netherlands is 42.4 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Aldi, Google Maps, Scapino, with strongest over-indexing on Aldi (3.07× the country average).
Demographically, the Lidl audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Lidl fan in Netherlands is more female, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Aldi.
The key figures that characterise the Lidl profile in Netherlands.
66.7% are female, 33.3% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 42.4 |
| Estimated audience size | 7,145,433 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 28% |
Where the Lidl audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~600K | 1.27× | |
| 02 | North Brabant | ~1.5M | 1.17× | |
| 03 | Overijssel | ~500K | 1.07× | |
| 04 | Flevoland | ~200K | 1.07× | |
| 05 | Drenthe | ~200K | 1.05× | |
| 06 | Gelderland | ~900K | 1.04× | |
| 07 | Zuid-Holland | ~1.5M | 1.01× | |
| 08 | Friesland | ~300K | 0.97× | |
| 09 | Zeeland | ~100K | 0.94× | |
| 10 | Groningen | ~200K | 0.89× | |
| 11 | North Holland | ~1M | 0.81× | |
| 12 | Utrecht | ~400K | 0.72× |
The strongest cross-interests of the Lidl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scapino | Fashion & Accessoires | 4.28× | ||
| 02 | Blokker | Technology & Electronics | 4.16× | ||
| 03 | MS Mode | Fashion & Accessoires | 4.03× | ||
| 04 | DekaMarkt | Food & Beverages | 3.82× | ||
| 05 | Bruna (company) | Literature | 3.55× | ||
| 06 | MSN | News | 3.32× | ||
| 07 | Aldi | Shopping | 3.07× | ||
| 08 | Vattenfall | Home & Garden | 3.05× | ||
| 09 | Google Maps | Internet & Social Media | 2.58× | ||
| 10 | Hornbach | Shopping | 2.51× | ||
| 11 | Indeed.com | Business & Career | 2.43× | ||
| 12 | Kruidvat | Shopping | 2.11× | ||
| 13 | postcode loterij | Games | 2.10× | ||
| 14 | Etos | Health | 2.00× | ||
| 15 | Jumbo (supermarket) | Shopping | 1.93× | ||
| 16 | Jutta Leerdam | Sports | 1.77× | ||
| 17 | HEMA | Shopping | 1.77× | ||
| 18 | Albert Heijn | Shopping | 1.69× | ||
| 19 | Kwantum | Home & Garden | 1.68× | ||
| 20 | IKEA | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.76× | |
| Design Affinity | PREMIUM | 2.40× | |
| Price Sensitivity | PREMIUM | 2.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.85× | |
| Patriotism | CONSERVATISM | 0.98× | |
| Indulgence | JOY | 1.02× |
Lidl's target market in Netherlands covers an estimated 7,145,433 people, concentrated in Zuid-Holland and North Brabant.
66.7% of the Lidl audience are female, 33.3% are male, with an average age of 42.4 years.
Lidl fans show strongest brand affinity for Aldi (3.07×), Google Maps (2.58×), and Scapino (4.28×) over the country average.
Lidl fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Brabant (reach ~1.5M), and North Holland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Lidl itself, the audience over-indexes on Google Maps (2.58×), Scapino (4.28×), Hornbach (2.51×), and Jumbo (supermarket) (1.93×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Lidl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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