A data profile of the people who buy, follow and care about Cosmetics in Netherlands — modelled from more than twelve digital signal sources. Cosmetics has an estimated audience of 5,453,407 people in Netherlands.
The average Cosmetics fan in Netherlands is 43.7 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include ADULT., with strongest over-indexing on ADULT. (1.53× the country average).
Demographically, the Cosmetics audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 11 regions tracked by Rascasse.
The typical Cosmetics fan in Netherlands is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for ADULT..
The key figures that characterise the Cosmetics profile in Netherlands.
70.5% are female, 29.5% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 43.7 |
| Estimated audience size | 5,453,407 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Cosmetics audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.5% |
| India | 4.5% |
Where the Cosmetics audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2.5M | 3.88× | |
| 02 | Zuid-Holland | ~1.5M | 1.16× | |
| 03 | Flevoland | ~100K | 0.94× | |
| 04 | Limburg | ~300K | 0.90× | |
| 05 | Groningen | ~200K | 0.89× | |
| 06 | Drenthe | ~100K | 0.89× | |
| 07 | Gelderland | ~600K | 0.87× | |
| 08 | Friesland | ~200K | 0.86× | |
| 09 | North Brabant | ~700K | 0.84× | |
| 10 | Overijssel | ~300K | 0.81× | |
| 11 | Utrecht | ~300K | 0.77× |
The strongest cross-interests of the Cosmetics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ADULT. | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.12× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Travelling | THRILL | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.39× | |
| Need for Security | CONSERVATISM | 0.54× | |
| Urban Lifestyle | OPEN | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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